On-Purpose Business Minute

Is Fear Avoidable?

November 1, 2018 By kwmccarthy

My research with over 850 small business owners reveals that 32% of the respondents say fear is their greatest obstacle to success.

So what is it with fear?

Can we avoid fear? How do we overcome fear? Is fear really, as the old acronym goes, False Evidence Appearing Real?

In this On-Purpose Business Minute, let’s address the question Is Fear Avoidable? After watching the video, read The 7 Most Common Fears Business Owners Face and what to do to conquer them.

The 7 Most Common Fears Business Owners Face

Fear of rejection
Fear of success
Fear of failure
Fear of exposure for who I really am
Fear of looking stupid or incompetent
Fear of what they will think of me
Fear of making money and exploitation

Overcome your fears using the “For PETE’s Sake” Approach described in The On-Purpose Business Minute:

Perception
Emotion
Training
Experience

Many fears are unnatural but very real to us.

Generally, for every fear you have, someone probably makes a living from it. So what is it they have that you don’t? Oh, For PETE’s Sake, they don’t have a thing on you. They simply have an abundance of improved Perception, Emotion, Training, and Experience. Your fear is their joy! How remarkable is that?

Dig into this topic more by reading FIT 4 Leading. This is the least known of my books and part of the On-Purpose Leadership Series. At only $10 plus shipping this small but powerful book provides you with strategies to be a better leader of your life for the rest of your life. Use the link to the book to find a free, introductory webcast at our shopping cart or visit the website.

Do You Know Your Target Audience?

October 25, 2018 By kwmccarthy

Are your sales not where you would like them to be?

With many new clients, I often find that the failure to aim narrowly at a specific target audience is

confusing clients
extending the sales process
demanding on salespersons
losing them business

Is your marketing strategy and plan truly promoting your goods and services to the right people?

Time and again when interviewing business owners, salespersons, and marketers, I find their marketing message falls short because of confusion over a target market versus a target audience. This simple strategic marketing mistake costs dearly as the customer is left confused with messages that speak at them instead of to them. Confused customers are less inclined to buy.

Conducting a target audience analysis identifies specific needs, wants, hopes, and aspirations.

When you speak the customer’s language it offers assurance that you understand them and know how to solve their problem. Their comfort that you can identify their specific problem draws them to a conclusion that you are more appropriate and capable of caring for them.

When you’re perceived to be a less risky purchase, then the value proposition tilts in your favor. More sales can follow.

Communicating in generalities leaves customers guessing.

Here are two examples of ads from home heating and air conditioning companies in a local paper.

Ad #1 reads: “We’re the number one HVAC specialists. Call us for all your needs.”

Ad #2 reads: “Has your home air conditioning system just stopped? Call and be cool soon.”

Advertiser #2 has invested a bit more time that speaks to the specific needs of his target audience. It may appear a more expensive and narrow strategy, but the real test is not the number of calls, but the number of qualified calls. What do you think, will #2 beat #1?

Follow this simple On-Purpose Business Person rule of thumb:

Now that you’re thinking about the concept, who’s your target market and target audience? Want to talk it out? We’re here to help you.

Are Your Prepositions Working?

August 23, 2018 By kwmccarthy

How are your career and/or business results? Who doesn’t want better results?

The solution you seek lives in one of three business “prepositions.”

Are you:

Working IN your business
Working ON your business
Working WITH your business

Michael Gerber‘s business book, The E-Myth, introduced many of us to the concept of working “in” and “on” your business. Michael nails these two concepts.

Let me add to his equation the concept of working “with” your business.

Watch today’s On-Purpose Business Minute and use the three prepositions to assess your business proposition so you can be on-purpose!

Are You Stuck?

August 21, 2018 By kwmccarthy

(This video originally aired as an On-Purpose Business Minute. In rewriting the blog post, however, I decided to make it an On-Purpose Minute—where it seemed most appropriate.)

Being stuck comes upon us gradually until one day we realize it.

At first, a small panic settles in. We know we can’t afford to waste our days.

Yet hours, days, even weeks go by when we’re “busy”

shuffling papers
staring at bills
responding to emails
watching the news in a dulled sense of a former, more confident self

A life stuck in a job, in a marriage, or in the midst of a job search is terrifying and depressing at the same time.

What to do?

My hope is to offer a spark plus the fuel to get you moving again … and, importantly, back to being on-purpose.

How you get going is a personal matter that is frankly unique to you. There are many ways to get unstuck. The best way is the way that works for you. What matters is that you get unstuck!

Six Steps to Un-Sticking a Stuck Life

First, stop blaming yourself, anyone, anything, or any circumstance. The sooner you can Think Inc! or take 100% responsibility for yourself, your mindset, and your condition then the better and sooner you’ll stop living the blues.

I’ve been there several times in my career. Those dark places where I shut the door to life and wallowed over the injustices “done to me.” Except for true tragedy and grief, most “first world problems” are lifestyle afflictions to our preferences rather than our very existence. Perspective helps!

Second, reconcile your part. In every instance where I’ve been wronged or taken advantage of, I played a part. Generally, I made wrong assumptions, didn’t do my due diligence, allowed impulse to overtake my values system, or somehow denied the best of who I am.

Third, forgive! Admittedly, you may feel wronged or unjustly punished but dwelling on the offenses of the past is chewing up your present. Now you’re the one victimizing yourself! Stop beating up others and yourself. Forgive generously to live positively.

Fourth, be on-purpose! Life is meaningful and conspiring to make you a better person. “Character building moments” are more than an adage. They’re real if we’ll see them for what they are—lessons in leading our lives. Typically the harshest lessons are the most meaningful in the light of time and distance. Start by uncovering your purpose.

Fifth, decide to be joyful. Yes, that’s right, decide to be joyful. It is a decision of the heart unattached to circumstances, people, and conditions. The book Happiness is a Choice spells out the clinical foundations and practical methods for choosing to live “happily ever after.” Joy is happiness of the heart.

Sixth, take small positive steps daily. Writer Joshua Becker provides 12 intentional actions one can take to choose happiness and joy.

Need a bit more inspiration?

Watch this inspiring video from IAmSecond.com featuring Eric Metaxas where he talks about being trapped in a way of life that is fruitful but isn’t working. Listen and watch as he shares how a different point of view of one man and a meaningful dream transformed his life. Eric also speaks of how “blind faith” is bogus. Eric is the author of the NY Times best-selling biography Bonhoeffer: Pastor, Martyr, Prophet, Spy.

Do You Have Killer Goals?

July 26, 2018 By kwmccarthy

“You need to set goals.” In business and in life we’ve all heard those words. It is hard to argue with the advice. It seems so simple. Yet for all the talk of goal setting, how effective is it really?

Setting goals is an important aspect of the strategic planning process.

But it is part of a process, not the ends and means unto itself.

Several years ago the CEO of a multi-billion dollar publicly traded company hired me to help revive the business. As he said to me, “Kevin, we need a crusade. Something we can believe in that’s bigger than our day-to-day.”

During my on-site time at the company headquarters, I met with the Director of Worldwide Strategy. In gathering initial information, I asked this question: “What are your income and profit goals for this year?”

That’s normally not a challenging question. Except here I was met with the answer, “We don’t have any goals like that.” This was a stunning revelation to me. How could they not have goals?

I promise you that the point of this On-Purpose Business Minute is an endorsement for setting reasonable goals but within the context of a strategic planning process. In my client’s case, it had me wondering just what the heck the Director of Worldwide Strategy was doing. He wasn’t happy to see me show up in the first place and now this question ensured a sabotage was in the works. He won!

Setting goals in a new fiscal year is commonplace in most work settings.

It is the natural time of the year for reflection and planning so the new year can be better than the previous year. There’s a reason why, however, all those good intentions often fail to live up to expectations. Business can’t be run by numbers alone. Metrics have a role, but they’re the result of a strategic process, not the lead.

This form of “Management By Objectives” was made popular in the 1970s. However well intended it was, the execution of it fell to a minimalist “numbers only” approach. Unfortunately, that is an indication of under-performing management.

Goal setting — everyone uses it, right?

You know the routine. You show up at an organizational retreat for work, church, the PTA, a ministry, or some other group. After the introductions, the person with the agenda says it is time to set goals.

Suddenly a knot appears in your stomach. Something about this doesn’t feel just right. You go with it because goal setting seems so right … and yet so wrong. After an hour or so, the team comes up with a list of goals and everyone goes home satisfied that a great deal was accomplished. And it has, but you have this gnawing feeling that very little is really going to happen next.

Why, you wonder, is it so unsatisfactory? Why is the group so excited, yet you’re so worried? You understand that goals without a plan are merely imaginary—but still better than no goals at all! Regardless of whether the organization is falling short or falling flat on its face, it is failing to complete the strategic process. That means that someone in charge doesn’t really know what it means to lead an organization. Uh-oh—Killer Goals of the worst kind.

There are Good Killer Goals!

Here’s an example from when we were in active production of The On-Purpose Minutes. Our killer goal was to produce and post an original On-Purpose Minute every Tuesday and an On-Purpose Business Minute every Thursday.

Sounds easy enough, right?

Hold on for an On-Purpose Minute! Consider the creative thinking, planning, equipping, and many disciplines needed to meet this simple “killer goal.” I invested nearly a year in researching, experimenting, and learning what camera, lighting, and editing software to use. In the end, the technical and production stuff is actually the easy part.

The concepts and brand of the On-Purpose Minutes had to be conceived, developed, and tied to the business strategy of On-Purpose^®. An audience to reach had to be in mind. Finally, the content for each On-Purpose Minute had to be conceived, written, recorded, edited, posted, and embedded using YouTube.com and my blogging service.

Here’s one example where a Killer Goal with a clear purpose, plan, people, and process to support performance produced a video library of over 200 Minutes.

Avoid setting Killer Goals that kill the team.

Take your leadership and management duties seriously so your team can thrive and exceed its goals. Learn to think more deeply about the breadth and depth of the assignment.

The more you can talk about and plan early on, the better things will go for all involved.

Learn that the slow path to achieving your goals is almost always the sustainable and more profitable fast track for reaching your Killer Goals.

Be On-Purpose!

Kevin

What Is Your Cost of Pride?

May 10, 2018 By kwmccarthy

We businesspersons tend to be an independent breed.

We take pride in our work ethic, standards for excellence, and accomplishments. This is often what it takes to start a business, to persevere in the challenges, and then thrive.

There’s often (not always) a downside to this self-reliant trait.

This On-Purpose Business Minute invites you to consider the cost of pride especially in light of the subtitle to The On-Purpose Business Person: Do More Of What You Do Best More Profitably.

How do you know if your pride is costing you?

After watching today’s On-Purpose Business Minute, invest 159 more seconds to assess yourself with the following 10 questions:

Here are the 10 questions about pride:

Do you describe yourself as a helper?
Are you a low-maintenance friend or employee?
Are you apt to say, “It’s just as fast to do it myself“?
Do you believe “If I want something done right, I have to do it myself”?
Are you one who hates to burden other people with your problems?
Are you the person most people turn to for advice, wisdom, and counsel?
Do you find yourself being more and more burned out and then bitter towards others?
Are you easily frustrated that others can’t do what you do as fast or as well?
Do you say, “I can’t afford to hire the expertise I need, so I have to learn how to do it myself”?
Do you say, “I know what I need to do. I just haven’t gotten around to it yet”?

The more questions you answered with a “yes,” the more likely it is that your self-reliance is costing you more than you imagine. You are pushing people away from helping you and shouldering too much of the burden yourself.

Determine your cost of pride.

It could include job loss, slow business growth, long hours, stress, high turnover, ill health, strained relationships, being passed over for a job/raise or a hundred other costs. Do a quick assessment of your cost of pride. You may be stunned.

Share your assessment with a trusted advisor or friend. Invite them to identify what you’ve missed or where you are blind. Ask them for their opinion, be quiet, and avoid being defensive.

The simplest and most comprehensive action to take is to adopt and live into the On-Purpose Approach of Doing More of What You Do Best More Profitably.

Keep this adage in the forefront of your mind. You will prosper!

Is Your Work Working?

May 3, 2018 By kwmccarthy

How does one meaningfully align and engage one’s heart in his or her work?

Is work truly just a job or is it an expression of something deeper?

The On-Purpose^® Principle (Pp<=>Po) is about “The purpose of the person (Pp) aligned with the purpose of the organization (Po).” Today, let’s further dissect The On-Purpose Principle up close and personal.

By the way, the Purpose of the Organization doesn’t just refer to a business. A marriage, family, hospital, agency, team, department, church, or club are just a few examples of the many organizations where this is applicable.

TOPBPerson cover — Click the Cover to Purchase

So how do you make your work work?

The clean and clear articulation of your purpose is the starting point. After that, decide to infuse your purpose into your decisions and actions. Your thoughts, spiritual posture, and language will begin the shifting or (to borrow a sailing term) “coming about” to catch the full strength and flow for the design of your life.

The difference is like bumping along in your car on a washboard dirt road versus getting on the interstate. The car and driver are the same but your life is on a smooth track.

All organizational development is within The On-Purpose Principle.

If you stay on the surface of it, the simplicity of this “equation” can deceive you. Ponder it for a bit, and you’ll discover that almost all of leadership and management theory is fundamentally attempting to create high alignment and integration of the purpose of the person with the purpose of the organization.

So if you truly seek to be a leader of your life and a person others would follow, invest some time to understand The On-Purpose Principle. You can read more about it in The On-Purpose Business Person.

Do You Have A Business Blunder To Share?

April 12, 2018 By kwmccarthy

Image of baby. Putting your foot in your mouth is only cute with babies! — “This sucks!”

Now and then we’re inclined to suffer by inserting our foot in our mouth with negative consequences! It is cute when a baby does it, but not so pretty when we’re adults. In the world of business, these gaffes can cost you a sale, a client, an account, a job, or—heaven forbid—your business.

Hopefully, however, you can look back with a sense of humor as I can in this On-Purpose Business Minute.

Some blunders can be tragic, and it really isn’t a laughing matter.

Regardless, every blunder holds a lesson (or two or three). Some may even hold blessings when we search long and hard enough and the healing is complete.

As you’ll see in my video, time tends to lend perspective and insight that pays dividends later in our life and career. After watching this On-Purpose Business Minute, please share your business blunder and the lesson(s) you learned. You will help us all by not being off-purpose.