Kevin W. McCarthy

The Professor of On-Purpose

Purpose Statements

Are Business Plans Still Relevant?

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What’s your business plan?

What? Don’t have one? Don’t put it off much longer!

With the ever-increasing speed of business, can business plans keep pace? In this On-Purpose Business Minute, let’s explore the shift in the nature and the need of business plans.

We’re in an era of people and speed—two generally opposing forces.

Most of us don’t embrace change readily or easily. This resistance slows down the speed of the organization and growth that is so sought by the organizational leadership and demanded by the marketplace. By embracing this basic understanding of human nature and the inherent conflict you’ll be wiser and smarter about what to do.

Armed with this insight about the change–speed challenge, the logical question is What to do about the need for speed and change.

  • First, accept it.
  • Second, manage it by going to the deep strategy—purpose, vision, mission, and values. These “clinical” understandings of the corporate culture need to be communicated via strategic stories that infuse and educate the team about why what they’re doing makes a difference. In other words, resistance to change falls by the wayside when the opportunity before us is contribution to a greater good. In fact, we get anxious (in a good way) and excited to see it come about. Now speed is what the team wants.
  • Third, make the connection between a traditional business plan and the purpose of your organization.

Much is written these days about corporate culture.

  • But what is it really?
  • How is it shaped?
  • What needs to happen to create and sustain it?

Deep strategy is the start in the form of an elegant business plan.

If you are a start-up or small business with ambition, then get ahead of the curve today by planning your corporate culture. If you’re leading a larger organization, then you can truly get big gains by going deep. It is more complicated the larger the business, but it is all manageable.

Do you have the “deep strategy” strength and clarity in place to engage and inspire your team so they’ll advance and accelerate the organizational goal?

Need help? Contact me.

What’s The Deal With Social Media Marketing?

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Watch today’s On-Purpose Business Minute then invest 18 more minutes to watch the Coca-Cola Content 2020 videos posted below. In them you’ll see this On-Purpose concept put into action and then some and then some more. It is mind-blowing to see how Coke has moved from selling caffeinated sugar water to a global cause and conversation around its brands.

Perhaps you can use this On-Purpose Business Minute to create a conversation with your team or ad agency or social media expert to assess the strategic implications to your business. What are your impressions — guesstimates on what it has cost you to write, create, and produce marketing efforts that aren’t based in your purpose and strategy? What other lessons, insights, or feelings has this On-Purpose Business Minute stirred in you?

Frequently I’m asked, “What is strategy or strategic plan?”

Coca-Cola illustrates that question from the point of view of a world-class brand. These videos, while technically sophisticated in thought, bring strategy to life in a visually appealing and rapid manner. It may seem “liquid” but it is thick! Don’t let it intimidate you. Instead, allow it to inspire you.

(FYI — it is purely coincidental that I happened to use a whiteboard for this On-Purpose Business Minute. Coca-Cola and I have different production budgets! Ha, an understatement!)

Part 1 of 2 (7:28 Minutes)

Part 2 of 2 (10:18 minutes)

Only business people call Facebook, LinkedIn, Twitter, and the like, “social media.” Media is a broad term in marketing that is associated with print, radio, TV, electronic, and now, social media. While the rest of the world is busy socializing, we business folks are figuring out a way to engage in their conversation a la Seth Godin’s brilliant Permission Marketing approach.

Let’s think of media as merely a channel or means to get out a message.

For example, I’m in the business of getting out the On-Purpose® message. I leverage media to help me spread the word.

Far too many business people are struggling with making sense of this new media opportunity.

The problem is their focus is in the wrong place, yet again. It is a classic case of fire, ready, aim. The technology isn’t the key—it is the means. The true challenge is the strategy.

There’s a well-defined “chain of strategic command” that is too often overlooked with costly consequences. Social media is simply that latest victim of a busted chain and dangling tactical activities.

Put it in perspective. Invest in your core strategy and then bring it to life tactically.

Activity in the absence of strategy is simply wishful thinking and lazy business leadership.

Feeling convicted yet?

What Is Your Cost of Poor Direction and Communication?

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At a client management roundtable I facilitated, the participants emphasized the lack of direction and communication. Their sentiments were echoed and validated by an employee survey. When asked to perform a financial assessment on the cost of poor communication and direction, within two minutes these leaders had calculated over $12 million in costs or 25% of the company’s gross revenues.

Is this high cost an exaggeration? Not at all. Their experience is typical.

Through the years I’ve invited clients to assess the cost of being off-purpose. Consistently, it is a breathtaking percentage of revenues. Here’s why: every line item on the financial statements is affected. The effect, however, is mostly indirect so the true cost is out of sight on the typical performance metrics.

Broadly insufficient direction and communication reflect on the top leaders. Experience tells me it isn’t that the top leaders won’t direct or communicate, it is that they don’t know what to communicate.

Direction and communication are deep strategic matters residing in the office of the CEO and C-suite.

Purpose, vision, missions, and values form the basis of core strategy that informs the business plan. Generalities instead of strategic clarity muddy direction and communication. When the leadership and management team are fuzzy, then the supervisory and frontline people are left guessing what to do.

Interestingly, those who “guess” better than most, get promoted. They imagine being in management will give them the opportunity to manage better than they were managed. In fact, they soon discover they’re just closer to the source of the problem and are even more exposed to the risks of managing through the mud. This can lead to a feeling of being squeezed between upper management and frontline workers.

On one hand, one wants to be loyal to their employer; yet, on the other hand, it is really hard to defend dumb policies and procedures with no basis of strategy or logic. In top management’s defense (to some degree), it is a fine line to walk between leading and managing versus dictating and micromanaging.

If you are the CEO, figure out your strategy and direction and commit yourself and your team to being true to it. Sell it consistently with great internal communication and reward right behaviors.

One of the great movie lines of all time comes from the movie Cool Hand Luke starring Paul Newman. The chain gang prison captain says to Luke after rendering a whipping on him, “What we’ve got here is … failure to communicate.” Watch Video.

Indeed, we do have … failure to communicate. Imagine being in my shoes and seeing huge gains and savings to be had in a business, yet the leader is out of the comfort of his or her experience or they assume they are communicating.

Expecting others to be mind readers is frustrating for everyone.

Purpose is the beginning of clarity in life and business. It pays big dividends to be on-purpose.

 

 

What Are Your Answers To Life’s Great Questions?

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Dare You Risk Leading Your Life Better?

Here they are: The 7 Great Questions about life that haunt us until we answer them, deny them, or simply overwhelm them in a soulless chase for gain and/or pleasure. 

  1. Who am I?
  2. Why am I here?
  3. Where am I going?
  4. How will I get there?
  5. What is important?
  6. Is life meaningful?
  7. Does God exist?

You may think, With all I have to get done, I realistically don’t have time to mess with these questions. Here’s a tip for life: until you begin answering these questions, they will mess with your life. The sooner you start, the better off you’ll be.

Don’t put your life on hold until you have definitive answers. Simply explore your possibilities. Make it a joyous adventure of daily discovery as the layers of your life unfold before you with a sense of wonder and excitement.

Think it’s impractical with all you’ve got going on? Hardly! Stop wasting your life in trivial pursuits.

Answers to these questions fill in the soul gaps—those places within us that we know are there, but aren’t quite sure we want to or know how to get there. It can be a scary place to visit, like a closet of dashed hopes, painful memories, unrealized dreams, disappointments, and pain. On the other hand, it is also a journey of hope and healing to the heart of who you authentically are. Here’s the only place on the planet where you can discover your true identity and begin the process of reorienting your life on the strength, function, and contribution you have to give. Transformation begins in the spirit. Knowing and bringing expression to your purpose will raise the spiritual and practical trajectory of your life forever.

On-Purpose Leadership Experiences: Helping you process your answers to Life’s Great Questions

One-on-One Coaching with The On-Purpose Person and either My On-Purpose Folder or On-Purpose Peace as the coaching agenda. This is typically 8 coaching sessions in 8 weeks with a trained coach. Your investment is $1,500 to $5,000 depending upon your coach, circumstances, and needs.

Do-It-Yourself. Buy The On-Purpose Person and On-Purpose Peace. Work through the content on your own or with a small group. Your investment is $35 per person.

 

 

 

Who Cares About Leading The Business?

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Leading the business carries responsibilities. Being aPurpose of Organization business advisor and strategic management consultant for more than a couple of decades, I can tell you the single, simplest, most overlooked root of more problems in organizations is the failure to articulate, communicate, and execute based on the purpose of the organization (Po). Its absence is massively expensive; its presence nourishes the corporate culture for productive and efficient growth in people and profits.

Someone in charge, however, has to care. Is that you who is leading the business?

This lack of deep strategic clarity muddles every aspect of the organization. People, process, performance, profits, customer service, and operations are just a few of the functional areas informed by a potent, simple, 2-word purpose statement. 

Yet, purpose statements are amazingly misunderstood, unappreciated, and under-engaged. In businesses, I’ve seen the benefit of the leadership team knowing and executing on their purpose produce a 25% or more increase in sales and even greater percentage increases in profits. 

Are you finally ready to set a strategic cornerstone and write your purpose statement? Remember, it is just a beginning but an essential start. I recommend that all business clients first write their personal purpose statement before they do the business statement.

 

Do You Have a Sense of Purpose?

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Look for it! You’ll hear it. Perhaps you’re even one who says it. “I did (such and such) and I had a real sense of purpose.” A “sense” is an inkling, a tiny bit, a nibble, a whiff, a morsel.

Why are you settling for so little? A sense of purpose is merely fumes on the combustible fuel found in truly knowing your purpose.

Invest 30 minutes to watch The POWER of Your 2-Word Purpose Statement. Learn what you’re missing and what you have to gain by knowing your 2-word purpose statement and learning to live on-purpose. Tip: When watching, click the “Listen” button. Next, place your cursor on the video controls and drag to minute 10 to the actual start of the webcast.

Freeing Yourself from Divided Interests

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Freeing Yourself from Divided InterestsWhen do I say “yes” and when do I say “no”?

Having recently had another birthday I got thinking about life, time, and what I might do with the remainder of my earthly time frame.

None of us knows what this time frame might be, but as we get older we sure know that our time on earth goes very quickly.

It’s a bit scary as well as sobering and challenging!

What I do know is that each of us has a Purpose and we are called to live this out in all aspects of our lives whether it is work, family, relationships, finances, or in our physical, intellectual, and spiritual life accounts.

I also am aware that confusing and divided interests have a high cost.

… The more divided our interests,
the more diluted our lives can become …

Every relationship we nurture, every activity in which we engage, every cause we get involved with, and every decision about what we will own and where we will live has a time, energy, concentration, and often financial cost attached to it. They all require some investment of life. The more divided our interests, the more diluted our lives can become.

To use a business analogy, the advice consistently received and given at business marketing seminars and workshops is to ensure your target market is “an inch wide and a mile deep”. Using a scatter gun approach to business is costly both in terms of time and money. A laser beam is more effective than a fluorescent light when it comes to focussing on your target market!

… Knowing your number one core want or top priority
is exhilarating and freeing …

I don’t want to push the analogy too far. But I am suggesting that our life in general should be like knowing our targeting market. We need to use a laser beam when it comes to investing our time wisely and intentionally in each of our seven life “accounts”. Knowing your number one core want or top priority for each, is exhilarating and freeing.

Your life will no longer be “out of control” nor will you get pulled in a thousand different directions as you live up to others’ expectations.

Here is an example of someone who undertook this process as part of the On-Purpose® Personal Leadership and Coaching Program.

After brainstorming his wants in each of the seven life accounts (usually around 12 to 16 for each life area) he developed his “core” or number one want for each. These were his heart’s desires and reflected his current season of life. (Our wants and priorities do change as we find ourselves in different circumstances and as we transition to different life seasons.)

Life Account (LA): Vocational/Career
Core Want or Top Priority (CW): Work to be a creative expression of my life’s meaning

LA: Spiritual
CW: Be closer to “god”

LA: Family
CW: Become a stronger leader in my family

LA: Physical/Health/Recreational
CW: Feeling radiant

LA: Social/Friends
CW: Invest time with those who energise and uplift me

LA: Intellectual
CW: Being creative – researching, writing and sharing

LA: Financial
CW: Develop wisdom in my attitude and use of money

LA: Other
CW: Honestly confront my relationship with “Tammy” (alias)

Now you might see this as a fluorescent light across his life, but over 100 “wants” were lasered down to one for each of his life accounts. Through using the On-Purpose® Tournament Process he was able to move from confusion to clarity. (Each of these was turned into an On-Purpose® SMART goal with accompanying action steps to achieve these.)

This process can give you profound insights into your life and confidence to move in the direction of your chosen visions, missions, and values.

These of course are not your Purpose but they nevertheless should align with it.

… We can live with clarity and not in a state of confusion …

So when we get clarity around what matters most in our life, we no longer need to march to the beat of other people’s drums. We can live with clarity and not in a state of confusion.

What will be certain is that you will not be heard to say … “my life is out of control” and that is because you are free from divided interests.

You will be able to confidently, clearly, and more consistently say “yes” to your carefully considered top priorities and “no” more often to those things that take you off track, drain your energy and distract you from aligning your life to your Purpose and core values.

… your life is too important to be left to chance …

So, how about undertaking an “audit” on your life? Divided interests are costly and your life is too important to be left to chance, distracting projects, and unnecessary anxieties.

Maybe it’s time for you to re-examine your relationships, vocations, activities, commitments, possessions, and living arrangements and to find what you want most from life.

Are you up for the challenge?

As Socrates once famously said, “The unexamined life is not worth living!”

Maybe right now you are wanting to manage your life better and get the important things done; have more time with your partner, family and friends; unshackle the thinking that has held you back; set clear, purposeful goals in your seven “life accounts”; do the things you really want to do and get more fun back into your life.

… be clear about what you want,
prioritise these, action them and implement them …

Our On-Purpose® Life Planning and Coaching Program will lead you to your core wants in all areas of your life.

Our unique tools and processes ensure that you will be clear about what you want, prioritise these, action them and implement them.

You will gain a clear vision for each of your seven life “accounts”, you will have clear missions for your life and values that are in alignment with your purpose, visions and missions.

Now how powerful is that?

© Dr Edward Gifford, On-Purpose Partners®

Queensland, Australia

www.onpurposepartners.com.au

What Is A Vision?

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Vision is a gift to glimpse into the future with a creative clarity and belief that what isn’t will one day become. Vision comes in many forms and manners. Vision is larger, much larger, than a goal. Vision is what prevents the people from perishing according to The Book of Proverbs. Vision is personal, yet it can be shared and can engage a group to greater heights.

Vision is the second of four key strategic concepts for better leading one’s life, family, and/or organization. In context and order, here are these what I call “deep strategy” concepts: Purpose, Vision, Mission, and Values.

If you’re asking about vision, then you are likely in the midst of seeking a deeper understanding or clarity related to direction. Vision answers one of The Great Questions: Where am I going?

What is a vision, really? If you’re confused as you read books or surf the web, then you’ll only be more confused. Sadly, there is no standard accepted definition for vision or its related strategic concepts of purpose and mission. We’re doing life and business in a Tower of Babel world. Our language is confused around these vital concepts. By casually co-mingling and using them synonymously all of society pays the price for the confusion and poor communication.

In the absence of standards for strategic language, for nearly three decades, I’ve led the charge to fill the void by offering a standard portrayed in The On-Purpose Person and The On-Purpose Business Person. Meet The On-Purpose Pal—a cartoon character who provides a simple, yet highly memorable depiction of how purpose, vision, mission, and values are different, yet connected. 

There’s much to learn about purpose, vision, mission, and values. This post isn’t the forum, but let me give you one way to better understand what you’re wanting to know. Answer the following “Who am I?” questions and you’re on the road to what you’re really after—a life of meaning and purpose with a clear identity, direction, plan mixed with strong confidence, and hope for the future.

  • Purpose: Why am I here? Our being.
  • Vision: Where am I going? Our seeing.
  • Mission: How will I get there? Our doing.
  • Values: What’s important along the way? Our choosing.

Answered these questions? You’re well on your way to being an on-purpose person in creation.

Story: Trusting One’s Vision

Vision can be cooped up inside us longing to escape if we will just dare to express it to the world. Years ago one of our certified On-Purpose® Professionals was coaching a woman who shared a vision for an inner city orchestra. At the time the client was a single mom working two jobs and caring for her two children. Dreaming was a luxury this single mom believed was ill-afforded to her. With some gentle prodding by my associate, the client risked putting words to paper. Her vision began to take form. Cautiously, she began to share her vision.

Remarkable events unfolded within three weeks. At church one Sunday, a local high school principal approached her with this statement: “I heard you are gifted with teaching music.” 

“Yes,” was her simple response.

The principal continued, “Over the summer, my high school received funding for an entire orchestra. I have stands, instruments, sheet music, and an acoustically designed studio. But guess what I don’t have? Someone to develop and lead the students. Would you be interested in the position?”

The rest of the story is one that ends happily.

So, what is your vision? Are you prepared to allow the world to conspire for your benefit? Share your vision in the comments section. Who knows what might happen if you do.