• Skip to main content
  • Skip to footer

Kevin W. McCarthy

The Professor of On-Purpose

  • Book Kevin to Speak
    • Programs
    • Be On-Purpose®
    • Making Meaningful Money™
    • Leadership Mettle™
    • TOUGH SHIFT®
  • About Kevin
    • Endorsements
  • Blog
  • Search

Leadership

Are Your Leadership Skills Maturing or Just Growing Old?

August 7, 2018 By kwmccarthy

Are you maturing as a leader or just getting older?

The fear of being exposed for who we really are is likely the greatest fear gripping us and keeping us from realizing our leadership potential. This is especially true for those who bought into the lie of “fake it until you make it.”

Even a “successful” life built upon posing and lies lives in the shadow of discovery. Immaturity causes us to be afraid of what other people will think of us. This sophomoric pride keeps us from growing, improving, and Fearofexposuretesting ourselves at the next level.

On the other hand, none of us are perfect. In effect, we’re all goofballs at some level in some place at some time. So get over the pretenses of perfection and live into the real you. Being authentic is in the foundation of great leadership qualities.

So how good are your leadership skills and, importantly, your leadership attitudes?

Are you …

  • Learning (for a lifetime)?
  • Leading (your life so others want to follow you)?
  • Loving (unconditionally)?
  • Leaving (the world a better place)?

Many cite the absence of leaders today. Actually, we’re suffering from an absence of mature leaders stemming from the reality that we’re still trying to figure out what to do with ourselves when we grow up.

Certainly, there’s a benefit to having a childlike curiosity and faith. But let’s talk growing up here—stepping into adulthood with both feet firmly planted on the ground as a leader of one’s life who is growing in experience, wisdom, discernment, and judgment.

Our dearth of leaders may well reflect deeper challenges—the absence of mentors and the value of relationships over time. Accepting those rationales, however, are excuses. If you want to be a leader, you’ll find the mentors, experiences, and relationships that will grow you so you are learning, leading, loving, and leaving—the four attitudes of mature leaders.

At On-Purpose Partners we serve up heaping portions of maturity through our one-on-one On-Purpose Executive and Personal Coaching Programs. Is this your time to nakedly take your place in the front of the pack?

Do You Have Killer Goals?

July 26, 2018 By kwmccarthy

“You need to set goals.” In business and in life we’ve all heard those words. It is hard to argue with the advice. It seems so simple. Yet for all the talk of goal setting, how effective is it really?

Setting goals is an important aspect of the strategic planning process.

But it is part of a process, not the ends and means unto itself.

Several years ago the CEO of a multi-billion dollar publicly traded company hired me to help revive the business. As he said to me, “Kevin, we need a crusade. Something we can believe in that’s bigger than our day-to-day.”

During my on-site time at the company headquarters, I met with the Director of Worldwide Strategy. In gathering initial information, I asked this question: “What are your income and profit goals for this year?”

That’s normally not a challenging question. Except here I was met with the answer, “We don’t have any goals like that.” This was a stunning revelation to me. How could they not have goals?

I promise you that the point of this On-Purpose Business Minute is an endorsement for setting reasonable goals but within the context of a strategic planning process. In my client’s case, it had me wondering just what the heck the Director of Worldwide Strategy was doing. He wasn’t happy to see me show up in the first place and now this question ensured a sabotage was in the works. He won!

Setting goals in a new fiscal year is commonplace in most work settings.

It is the natural time of the year for reflection and planning so the new year can be better than the previous year. There’s a reason why, however, all those good intentions often fail to live up to expectations. Business can’t be run by numbers alone. Metrics have a role, but they’re the result of a strategic process, not the lead.

This form of “Management By Objectives” was made popular in the 1970s. However well intended it was, the execution of it fell to a minimalist “numbers only” approach. Unfortunately, that is an indication of under-performing management.

Goal setting — everyone uses it, right?

You know the routine. You show up at an organizational retreat for work, church, the PTA, a ministry, or some other group. After the introductions, the person with the agenda says it is time to set goals.

Suddenly a knot appears in your stomach. Something about this doesn’t feel just right. You go with it because goal setting seems so right … and yet so wrong. After an hour or so, the team comes up with a list of goals and everyone goes home satisfied that a great deal was accomplished. And it has, but you have this gnawing feeling that very little is really going to happen next.

Why, you wonder, is it so unsatisfactory? Why is the group so excited, yet you’re so worried? You understand that goals without a plan are merely imaginary—but still better than no goals at all! Regardless of whether the organization is falling short or falling flat on its face, it is failing to complete the strategic process. That means that someone in charge doesn’t really know what it means to lead an organization. Uh-oh—Killer Goals of the worst kind.

There are Good Killer Goals!

Here’s an example from when we were in active production of The On-Purpose Minutes. Our killer goal was to produce and post an original On-Purpose Minute every Tuesday and an On-Purpose Business Minute every Thursday.

Sounds easy enough, right?

Hold on for an On-Purpose Minute! Consider the creative thinking, planning, equipping, and many disciplines needed to meet this simple “killer goal.” I invested nearly a year in researching, experimenting, and learning what camera, lighting, and editing software to use. In the end, the technical and production stuff is actually the easy part.

The concepts and brand of the On-Purpose Minutes had to be conceived, developed, and tied to the business strategy of On-Purpose®. An audience to reach had to be in mind. Finally, the content for each On-Purpose Minute had to be conceived, written, recorded, edited, posted, and embedded using YouTube.com and my blogging service.

Here’s one example where a Killer Goal with a clear purpose, plan, people, and process to support performance produced a video library of over 200 Minutes.

Avoid setting Killer Goals that kill the team.

Take your leadership and management duties seriously so your team can thrive and exceed its goals. Learn to think more deeply about the breadth and depth of the assignment.

The more you can talk about and plan early on, the better things will go for all involved.

Learn that the slow path to achieving your goals is almost always the sustainable and more profitable fast track for reaching your Killer Goals.

Be On-Purpose!

Kevin

How Authentic Is Your Personal Brand?

July 5, 2018 By kwmccarthy

Caution SignCAUTION: The text that follows may disturb and upset you, especially later in this blog post. The words are offered in the spirit of truth in love. If you are offended or hurt, then you needed to read them more than you understand right now.

The integration of your personal brand and personal identity will improve both your life and your work life.

Investing time to anchor your personal brand in the bedrock of your being will prosper you, plus the world will be a better place because of you.

The desire, ability, and effort to be authentic requires us to overcome the natural decay or decline within us. In other words, being reactive, negative, and pessimistic is easy. This “laziness about life” is like emotional gravity that’s relentlessly pulling our spirits downward into a dark place.

Given this force of nature, a decision to be true to one’s greater good followed by effort in action is non-negotiable if we’re to be our authentic selves.

The marketplace is tough enough as it is. When we’re trying to “fake it until we make it” we are inauthentic—merely actors playing the role of some fictional character crafted in the deceit of our mind’s making. The script can only work so far until soon our sense of self, right and wrong, and how to make honorable decisions is so compromised that we lose our moral center.

When we no longer know who we are, we can no longer trust or develop our instinct and conscience.

Nor can other people. When people can’t trust us they guard themselves from us. This translates into lost opportunities we never even knew we missed. Doors don’t open. Referrals and recommendations don’t flow our way.

Living in a false construct is destructive.

We’re set up for the fall personally or professionally or both. Living a lie always comes with a price. Covering up our failure of authenticity invariably exacerbates the problems to ourselves and for others into full bloom. “Nipping it in the bud” has always been sage advice.

Business - unfinished businessDo you find your life to be growing in complication and overly busy? Busyness distracts us from our unfinished business.

Is now the time to assess your personal brand, including the image you portray?

Soul searching is truly good for the soul and good for business. 

Some of the hallmarks of authentic leaders are

  • patience
  • trust
  • honesty
  • action
  • perspective
  • calm

These are inner traits—some of which are hard-wired into us at birth. Most, however, are etched through the blessed pain of mistakes made, forgiveness sought, redemption made, and lessons learned.

Instinctively, you sense the unpredictable trajectory of your high risk–low reward behavior. You know that it is fraught with failure. Because if you rationalize “optimism,” which is really recklessness, the inevitable consequences catch up to your deceptive practices. If living lies is ruining your life, then make the tough shift of diverting from your present course.

It is never too late to have a new start.

Do a gut check. For example, the physical world reveals spiritual truths. Look at your waist. If you’ve got excess inches around your belly then here’s a clue—you’re living a lie that somKWM Before and Afterehow your self-inflicted overindulgence will not affect your health. Right! Guess again.

How do I know about this inauthentic personal brand of living a lie?

Look at my chipmunk cheeks back in 2008 and me today. Who was headed for heart disease, high blood pressure, or type 2 diabetes? I was on the inevitable downward trajectory from bad habits, poor choices, and lack of understanding. That was the easy part to fix! It was the software programming within my mind and emotions that was the greater challenge.

  • How could I be on-purpose carrying around a 50-pound load every day?
  • How much more authentic am I when I’m not self-inflicting harm?
  • How could I expect to prosper the planet when I was damaging and endangering myself?

The burden of excess weight dragged me down physically which affected my mind, spirit, and opportunities.

Are you ready to reverse and renew your life?

Have you reached the breaking point where the price of living a lie spoken upon you or self-manufactured and maintained has become a string of overwhelming lies that fray the very soul of your authenticity and identity? Reach out for help now. Recalibrate and realign the trajectory of your life. Time can be an enemy that reveals or a friend who heals. Begin the healing!

Reclaim your true identity.

Here are practical next step suggestions:

  • Reread The On-Purpose Person.
  • Download the free Discovery Guide and figure out what matters most to you.
  • Get one-on-one coaching from a Life Coach of your choice or from me.
  • Get on the path to being healthy. If you know a Health Coach contact him or her. If you want to talk with one, contact me and I’ll coach you in the program that helped me lose 50 pounds, or I’ll refer you to a Health Coach on our team.

On-Purpose Logo tag w colorThe tag line of On-Purpose begins with “Be Yourself.” Incorporate this simple statement into your decision-making. The less you pose, the more you will be and become the authentic leader of your life you know you are.

————————

This On-Purpose Minute is a contribution I made to Crowned Grace International, an organization led by my colleague and friend Dr. Stephanie Parson.

Are Business Plans Still Relevant?

June 21, 2018 By kwmccarthy

What’s your business plan?

What? Don’t have one? Don’t put it off much longer!

With the ever-increasing speed of business, can business plans keep pace? In this On-Purpose Business Minute, let’s explore the shift in the nature and the need of business plans.

We’re in an era of people and speed—two generally opposing forces.

Most of us don’t embrace change readily or easily. This resistance slows down the speed of the organization and growth that is so sought by the organizational leadership and demanded by the marketplace. By embracing this basic understanding of human nature and the inherent conflict you’ll be wiser and smarter about what to do.

Armed with this insight about the change–speed challenge, the logical question is What to do about the need for speed and change.

  • First, accept it.
  • Second, manage it by going to the deep strategy—purpose, vision, mission, and values. These “clinical” understandings of the corporate culture need to be communicated via strategic stories that infuse and educate the team about why what they’re doing makes a difference. In other words, resistance to change falls by the wayside when the opportunity before us is contribution to a greater good. In fact, we get anxious (in a good way) and excited to see it come about. Now speed is what the team wants.
  • Third, make the connection between a traditional business plan and the purpose of your organization.

Much is written these days about corporate culture.

  • But what is it really?
  • How is it shaped?
  • What needs to happen to create and sustain it?

Deep strategy is the start in the form of an elegant business plan.

If you are a start-up or small business with ambition, then get ahead of the curve today by planning your corporate culture. If you’re leading a larger organization, then you can truly get big gains by going deep. It is more complicated the larger the business, but it is all manageable.

Do you have the “deep strategy” strength and clarity in place to engage and inspire your team so they’ll advance and accelerate the organizational goal?

Need help? Contact me.

How Convincing Are You?

June 14, 2018 By kwmccarthy

When was the last time a salesperson convinced you to buy something? And how did that purchase work out for you?

Some salespeople see selling as a win–lose competitive game of point–counterpoint verbal combat. Be careful! It can work, but it is a highly skilled game that walks a fine line between providing the needed information and intimidating the buyer into a purchase—once!Sales is listening

Sales is learning what’s important to the customer and addressing it.

The best salespeople ask lots of questions; then they shut up and listen with both ears wide open.

For example, in technical sales where buyer and seller are highly qualified and knowledgeable, this approach can be an act of sizing up and iron sharpening iron. Generally, you’ll find that it is the buyer, not the seller, who initiates this more pressured approach.

Be careful, however, because the difference between healthy banter and an unhealthy, dominating buyer may be a very thin line. In the latter case, a humble, noncombative approach may serve you best. In other times, the better the banter, the better your chances. Skilled salespersons can turn it on or off depending upon the buyer’s style and by assessing the appropriateness of the situation and person.

In a sales situation where the seller knows more than the buyer and the buyer is communicating the need for input or insight, attempts by the seller to convince the buyer often result in a buyer turnoff. The buyer may sense that the seller is more interested in making the sale than consulting or serving them with integrity. In short, they don’t trust the salesperson. When that happens the transaction is disadvantaged.

One of the great challenges in selling today is the leveling effect of information from the internet. Most buyers can find tons of information, reviews, and competitive analysis on goods and services. Therefore, as a salesperson or business owner who is selling, counting on your strategic advantage as being more informed than the buyer is a dangerous proposition. In fact, you may be more knowledgeable and experienced than the buyer, but to try to argue or convince the buyer sets up a high-risk scenario for creating distrust. Humility, not hubris, is the better path.

One of your strategic advantages and value propositions is the diversity of clients and customers you’ve worked with. In other words, you see patterns of use and abuse. You’re able to borrow from the experience of other customers and advise clients as to likely scenarios they may encounter and may not have anticipated.

Those involved in selling often find themselves in a really tough place.

From the strength of their knowledge and conviction, they perceive they know exactly what their client or customer needs, yet the client isn’t buying. Your natural inclination may be to lean into the act of convincing them with an even more reasoned set of facts, benefits, and features why this is the right purchase for them. Just how convincing do you think you’ll really be?

When that urge to tell overtakes your tongue consider just the opposite approach. Ask more questions. Ideally, you have what I call a “patterned conversation” in which you have a strong sense of what needs to happen (a pattern of questions that leads to an informative and insightful exchange) but not a preconceived notion of where it may lead.

Ultimately, buyers are looking to advance their larger goal.

If you don’t know the larger goal then you’re not really listening and learning what’s at stake.

Getting into a “convincing-fest” is rarely your best approach for earning the relationship and sale. It is often an indication of a salesperson who is taking shortcuts or is using dominance or personality or style to pressure someone into doing something they don’t want. This manipulation, however, can work.

Alternatively, there’s a time when a customer needs to be led to their decision. Leveraging your experience and capacity to anticipate their needs, you’ll take them along the path of discovery versus jumping to the final destination. It takes more time, but it often makes for a better solution for the client because you, too, will learn some things along the way and be able to provide a more valuable end result. Truth be told, you can make a sale or you can build a relationship. Ideally, you do both.

Why Do You Work?

May 31, 2018 By kwmccarthy

How many times do you say, “I’m off to work”?

Does saying that conjure up light bulb with quotation "Are you being and becoming, or just selling out?"emotions of joy and excitement, or do your teeth clench and does your stomach churn and turn?

Your answer to this question goes to the heart of your life, health, and well-being in your spirit.

  • Are you one of the fortunate people who loves their work and has skillfully integrated (not “achieved” a work–life balance) the lines between work and life?
  • Have you become so fully integrated that you are on-purpose in business and in life? Are you compromising or being conditioned for your next great assignment?
  • Are you selling your soul or sailing along on-purpose?

Lots of questions for you to ponder.

Does thinking about this sound like work to you?

Sooner or later you will either answer the questions or pay the price for not answering them.

Got a comment to make? Go for it below. Let me hear from you.

Be On-Purpose!
Kevin

Have You Bought A Lie?

May 29, 2018 By kwmccarthy

Have You Bought a Lie? If so, it’s time to put it in the trash.

In the video portion of this On-Purpose Minute, I describe the “IABC” four types of lies we hold on to for all the wrong reasons.

  • Image
  • Attitude
  • Belief
  • Concept

Words are creative. Words come to life.

Many of us have had lying or hurtful words spoken into our lives in our innocence and/or in our adulthood. What we do next is up to us. Here are some tips to being whole.

Welcome truth, thirst for it, accept its pain, and embrace its liberation. In helping people to be on-purpose, I frequently come against seemingly irrational and obtuse behaviors from otherwise very accomplished and respected persons even in the face of contrary evidence. It’s their “old stuff” and patterns haunting their present and diminishing their future.

Why?

Words, more precisely lying or hurtful words, spoken into ourtruth lives by those closest to us or in whose care we depend strike hard on the soul. Lies falsely tarnish our self-image, attitude, behavior, or concept.

We pay dearly … for life unless we intervene. Holding on to the wounding is like tearing off a scab day after day and wondering why it doesn’t heal. The first offense is not of our making. The second offense, however, is all on us.

Forgiveness is the key.

Judith and I have an expression about forgiveness. “Forgive now and pray for sincerity to come later.” Forgiving someone who has hurt or offended you can be extraordinarily difficult, even painful, but it is the ONLY pathway I’ve found to MY recovery. It may or may not lead to reconciliation and recovery, but at least the injury stops hurting so much and with time, 99% recovery is possible.

Weighty Matters

Perhaps you think these self-deceptions or denial of damage are harmless? Hardly! They can literally have life and death consequences.

For example, within the health coaching team of On-Purpose Partners, we find the following kinds of Images, Attitudes, Beliefs, and Concepts can prevent clients from being qualified candidates for success in our program.

  • Image: I can’t imagine myself at a healthy weight anymore.
  • Attitude: I know what to do; I just don’t do it.
  • Beliefs: My family has always been big.
  • Concepts: I just don’t get enough exercise.

These mythologies of weight loss are factually inaccurate and crippling to us being in a healthier place. Even clients with the deepest desire to get healthy will scuttle their success unless and until they are aware of their personal mythology and clinging to old wounds that affect their well-being today. Coaching clients to health is more about their life experiences and views than it is our program. The program works, but will the client work the program?

You’ve seen the price of pain! Most of us are emotional abusers of some “drug of choice,” such as food, alcohol, smoking, drugs, shopping, or a host of other addictions. Think there isn’t pain? Ashley Madison had 36 million paid members who knowingly were seeking discreet affairs outside of marriage. Consider the trauma of a divorce, pain to the children, and the lawyers’ bills.

Lies are the words that keep on taking.

Lies we buy make it that much harder to sell our ideas, opportunities, and opinions. Lies steal from our livelihood and sap our worth. Lies corrode our productivity and undermine our careers.

Are you ready to uproot lies with greater truths? It begins by being open to living in truth. With truth comes greater freedom and abundance.


Do you have a coach or a health coach? Then share this On-Purpose Minute with them. Consider giving them permission to help you identify any lies or festering wounds. Ask them to help you work through forgiveness of the offending party, even if it is you.

Counselors and clergy are great sources of recovery. Clergy are especially versed in the area of forgiveness.

Do you need a coach? Certainly we offer life coaching to unburden your image001spirit and health coaching to relieve your joints and back from the physical burdens weighing on you. Contact Judith McCarthy for a free health coaching consultation so you, too, can get to your healthier place.

What Would You Do With $100,000 In Your Pocket?

May 24, 2018 By kwmccarthy

Lessons learned in business can often help us in life.

Here’s a true story of one of the several times I’ve been taken advantage of in business and lived to tell about it. Someday, perhaps, I’ll tell you more war stories.

For now, this On-Purpose Business Minute speaks for itself. It is longer than normal at 6 minutes, but it is a story that needs to be understood because it is rich in many lessons.

After watching this, here are some questions to ponder by yourself, with your family, or among your team:

  • Are money and confidence related? If so, how and why?
  • What are the limits to your service and compromise to keep it from becoming abuse and disrespect?
  • What can you do to avoid putting yourself at risk of being dangled by dollars?
  • If you had $100,000 extra in your pocket, what would you be doing differently from what you’re doing today?

Please share your thoughts, experiences, and insights in the Comments section below.

  • « Go to Previous Page
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • Interim pages omitted …
  • Page 7
  • Go to Next Page »

Footer

Search this site.

  • Making Meaningful Money™
  • Leadership Mettle™
  • Booking Kevin
  • About Kevin
  • Endorsements

Copyright © 2025 · Kevin W. McCarthy, Winter Park, FL