Kevin W. McCarthy

The Professor of On-Purpose

customer service

Do Good Manners Matter?

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Ladies and Gentlemen, your manners distinguish you for better or for worse.

Good manners reflect a degree of one’s upbringing, experience, and socioeconomic standing. Good manners, like good grammar in speech, are subtle cultural refinements.

Above all, good manners are voluntary, a choice we make as to how we choose to be and to present ourselves. Ideally, manners come out of a sincere respect and politeness for others as opposed to simply being put on and off to impress others.

A kind soul without proper manners but a sincere graciousness and goodness is far more appealing to me than a formal phony with all the right manners.

Right manners do not always translate into good manners.

Lately, I’ve been pondering both my language and carriage with a measure of concern. Our present culture is so accustomed to using and hearing profanity that we’ve lost our sense of what is truly profane. Gone with the wind are the days when Rhett Butler saying to Scarlett O’Hara, “Frankly, my dear, I don’t give a damn,” was a scandalous controversy for use of profanity.

Merriam-Webster’s online dictionary defines profane as to treat (something sacred) with abuse, irreverence, or contempt. Ouch! I don’t know about you but that isn’t the kind of person I want to be known as being.

Mores change over time and generations.

I get that. Today, however, the liberal and insensitive use of profanity—I mean really profane and derisive language directed at people—is a dangerous objectification of one another. This speaks to a deeper pain or rift in society.

Admittedly, I’m no Puritan as I’m apt to drop cuss words from time to time. When I’m real with myself, I don’t like it when I do it. Cussing is typically lazy, dumbed-down language coming from the lesser me rather than the greater me. It tears me down and, worse, brings others with me—not what we leaders want to do.

Yep, both my manner and manners matter.

I’m working to be the best Kevin I can be. Will you join me in cleaning up your language? When you do, you’re also becoming a better leader of your life by becoming a lady or a gentleman.

As I dream about The On-Purpose Planet, where every person is on-purpose, I imagine a more gracious and kinder world. Being On-Purpose is about looking into one’s own heart as well as the hearts of others. As we search our own hearts and find ourselves wanting, it is only fair that offering such understanding and acceptance of others is not for the outer person but the inner soul. Right manners can be learned.

Harshness of heart, however, speaks to a deeper problem.

Jesus told the crowd that would stone the woman, “Let any one of you who is without sin be the first to throw a stone at her.” That sticks with me. I am too quick to pick up stones. Fortunately, as I age, I’m learning to drop them faster than ever.Humility

The mark of a true leader is a courageously generous spirit who is capable of honoring the worth and dignity of paupers, kings, and everyone in between. Privilege is a gift containing humility that must be opened and embraced. It also helps to send a thank you to those who provided the opportunity.

Be On-Purpose!

Kevin

In this classic (April, 20 2010) On-Purpose Minute, you’ll catch me at the Ritz-Carlton on Grand Cayman Island. After the video watch the quick 270-degree sweep of this beautiful resort. Special thanks to Daniel, the concierge, who suggested where to shoot the video and escorted me there. Truly a gentleman!

On-Purpose Proverb: Humility is knowing oneself relative to God.

How Convincing Are You?

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When was the last time a salesperson convinced you to buy something? And how did that purchase work out for you?

Some salespeople see selling as a win–lose competitive game of point–counterpoint verbal combat. Be careful! It can work, but it is a highly skilled game that walks a fine line between providing the needed information and intimidating the buyer into a purchase—once!Sales is listening

Sales is learning what’s important to the customer and addressing it.

The best salespeople ask lots of questions; then they shut up and listen with both ears wide open.

For example, in technical sales where buyer and seller are highly qualified and knowledgeable, this approach can be an act of sizing up and iron sharpening iron. Generally, you’ll find that it is the buyer, not the seller, who initiates this more pressured approach.

Be careful, however, because the difference between healthy banter and an unhealthy, dominating buyer may be a very thin line. In the latter case, a humble, noncombative approach may serve you best. In other times, the better the banter, the better your chances. Skilled salespersons can turn it on or off depending upon the buyer’s style and by assessing the appropriateness of the situation and person.

In a sales situation where the seller knows more than the buyer and the buyer is communicating the need for input or insight, attempts by the seller to convince the buyer often result in a buyer turnoff. The buyer may sense that the seller is more interested in making the sale than consulting or serving them with integrity. In short, they don’t trust the salesperson. When that happens the transaction is disadvantaged.

One of the great challenges in selling today is the leveling effect of information from the internet. Most buyers can find tons of information, reviews, and competitive analysis on goods and services. Therefore, as a salesperson or business owner who is selling, counting on your strategic advantage as being more informed than the buyer is a dangerous proposition. In fact, you may be more knowledgeable and experienced than the buyer, but to try to argue or convince the buyer sets up a high-risk scenario for creating distrust. Humility, not hubris, is the better path.

One of your strategic advantages and value propositions is the diversity of clients and customers you’ve worked with. In other words, you see patterns of use and abuse. You’re able to borrow from the experience of other customers and advise clients as to likely scenarios they may encounter and may not have anticipated.

Those involved in selling often find themselves in a really tough place.

From the strength of their knowledge and conviction, they perceive they know exactly what their client or customer needs, yet the client isn’t buying. Your natural inclination may be to lean into the act of convincing them with an even more reasoned set of facts, benefits, and features why this is the right purchase for them. Just how convincing do you think you’ll really be?

When that urge to tell overtakes your tongue consider just the opposite approach. Ask more questions. Ideally, you have what I call a “patterned conversation” in which you have a strong sense of what needs to happen (a pattern of questions that leads to an informative and insightful exchange) but not a preconceived notion of where it may lead.

Ultimately, buyers are looking to advance their larger goal.

If you don’t know the larger goal then you’re not really listening and learning what’s at stake.

Getting into a “convincing-fest” is rarely your best approach for earning the relationship and sale. It is often an indication of a salesperson who is taking shortcuts or is using dominance or personality or style to pressure someone into doing something they don’t want. This manipulation, however, can work.

Alternatively, there’s a time when a customer needs to be led to their decision. Leveraging your experience and capacity to anticipate their needs, you’ll take them along the path of discovery versus jumping to the final destination. It takes more time, but it often makes for a better solution for the client because you, too, will learn some things along the way and be able to provide a more valuable end result. Truth be told, you can make a sale or you can build a relationship. Ideally, you do both.

Are You Line or Staff?

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Think Inc! is Pillar 2 in The On-Purpose Business Person: The Mindset.

 

Being a line manager or staff person defines the role of one’s job, but it need not define your attitude and approach to your job.

In this On-Purpose® Business Minute, let’s explore a structural reality that affects on-the-job performance, often negatively. It need not be so if one is simply willing to see the job differently and Think Inc!—the mindset of being a line leader even if you have a staff job.

The absence of leadership is often cited.

When you’ve had a lousy customer service experience it is most often because someone wasn’t willing to make a decision or someone else away from the situation had created a broad, inflexible policy. There’s little worse than having a customer service person (staff person) cite you the limitations of their job and why they can’t help you.

When the overarching cloud of their superior’s policies outweighs the frontline person’s inherent common sense and desire to do right for their customer, everyone suffers.

Here’s an example from a few years ago. Judith and I were flying from Washington, DC, back to Orlando on a 6:00 PM flight. I discovered there was an earlier flight to Orlando at 3:00. We showed up at the airport at 1:30 to see if we could catch a ride on the early flight with US Airways. Good news—they had plenty of seats and would be happy to change our seats for $75 each. Being a travel veteran over the decades, I said, “What if we fly standby and take open seats on an as-available basis?” It seemed like a straight-forward logical win-win request.

Stupid me! I was told that we couldn’t get on the earlier flight because “US Airways needed to generate revenue on those seats.” Pardon me, I thought I had paid for two seats and they were already generating revenue from our business. Under the logic of airline seats being a “perishable product” my practical argument was, “Hey, if the empty seats haven’t filled within 90 minutes of flight time, don’t you have a higher probability of selling seats on the later flight that is almost full?”

What was I thinking? “Why should US Airways want to take care of the passengers standing at the gate while increasing their own odds with getting some yet-to-show-up new passenger to pay for the later flight?” But that’s the way my mind works.

US Airways, however, has a scarcity mindset … the customer wants something we have, we already have their money, so let’s gouge them for some extra revenue instead of accommodating their request. Even the ticket agents and customer service person were visibly unhappy about having to enforce a logical customer request that was thwarted by policies called, “We need to earn revenue on that seat.” I was given that as an excuse by multiple people over numerous times. Wow, how degrading and transactional to quote policy like that to the customer.

By the way, we decided to hang on to our $150 and took our scheduled flight.

US Airways gets my nomination for being off-purpose with this matter. Not surprisingly, a Google search for their corporate purpose, vision, mission, or values reveals none.

To the credit of US Airways, their front line counter agent and supervisor tried to be helpful within their limitations. We traveled home safely and for that, I’m thankful to US Airways.

Be On-Purpose!

Kevin

 

Business Building: A “ME” or a “WE” Business?

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Business building is exciting.

Don’t let the excitement get the better of you. There’s a fork in the road in your business design that is too easily missed or goes unrecognized. The strategic and performance implications are profound.

If you are planning to start up a small business or are already running one, then you have a deep leadership decision about the orientation and attitude of your business as a “ME” business or a “WE” business. This orientation will play a major role in defining your corporate culture as well as the long-term sustainability of your organization—even its viability to be sold.

Here are two basic ways to go about business building:

M.E. = My Ego

or

W.E. = Winning for Everyone

Many professionals’ offices and mom and pop businesses are “ME” businesses simply by default or lack of knowing any better. “ME” businesses may provide adequate customer service, but they are more likely a source of periodic customer service nightmare stories.

Being a business advisor for over three decades, I’ve observed that most ME businesses do not have happy endings for the business owners who are unaware of the “ME or WE” business model. Either the business success is so dependent on the person that there isn’t a viable exit strategy, or the reputation of the business is so poor there’s no goodwill worth buying.

  • The employees are workers doing the owner’s bidding, so in the boss’s absence they’re lost or unable to act independently.
  • Sale of the business is next to impossible, or it will be bought for pennies on the dollar.
  • Family members capable who would be a logical part of the succession planning have long since departed the scene to carve their own way. Or worse, they’re still around as dependents. This latter situation can get ugly fast.

Generally, these ME enterprises close when the dominant or alpha personality departs by either retirement or death. If by chance, the business is sold, the valuations are almost always discounted or only asset-valuations based because the business is so revenue and operationally dependent upon the owner.

However, if you’re unwilling, unable, or just don’t care about the long-term sustainability or saleability of the business, and if you’ve made an informed decision about having a “ME” business, then press into it all the way.

As long as you’re building a ME business by design and you understand the downside and can accept it, then there’s nothing inherently wrong with just shutting the doors when you’re done.

“WE” businesses are looking for win-win outcomes for everyone involved.

Candidly, the “Everyone Profits” mindset is a challenge to design, create, and execute, but done well is far easier to sustain and manage. (Here’s a huge tip: use The On-Purpose Business Plan as a guide.) When the people thrive, the business is more likely to follow suit.

An owner who cares about people infuses that attitude to the employees, who pass it along to the customers, who in turn send their referrals.

The spirit of customer service begins with a decision about whom the business serves. If you’ve never thought about your business orientation as “ME” or “WE,” then invest a few minutes to take a hard look in the mirror. I promise you that you can improve your lifestyle, position, and business performance if you will make a TOPBPerson coverdecision regarding your business orientation and then take it deeply one way or the other.

Don’t stay in the mushy middle. Pick a direction and run to it.

The On-Purpose® Approach is a service concept with “WE” checks and balances. Yes, it is more difficult to design and develop, but it brings a sustainable and durable dimension to the business. If you need help forming or transforming your “WE” business, let us know. We have business advisors who can guide you regardless of the size of your business.

Have You Had Your Profit Epiphany?

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Profit-making has a bad rap.

Too often we associate profit with greed.

Truth be told, greed is an attitude of the heart that is often revealed in business but isn’t inherent to being in business.

If your heart’s desire is to truly be of service to others, then greed is likely not going to be your problem. Your challenge is just the opposite—you run so far from the appearances of greed that you overdeliver and undercharge so often that your business is hanging by a thread. Check your mindset and see if I’m right!

This On-Purpose Business Minute may be just the message you need to hear to awaken you that it isn’t your marketing, sales force, or operations that needs the adjustment—it is your internal posture about profits in need of repair. 

 

Creating Customer Service Excellence?

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Customer service is first an attitude before it is a behavior. Too often we focus on creating excellent customer service skills but we neglect the well-being and perspective of the person delivering it. How a customer is treated makes all the difference to their impression, experience, and promotion—yes, promotion—of your business.

Treat your customers right—first, because it is the right thing to do in a civil society. Second, treat them right because it is really smart business.

Do you have a concerted effort to improve the customer experience? If not, why not?

Customer service would appear to rest mostly on the shoulders of the front-line person interacting with the customer.

But does it really? Long before the customer relationship begins the top leaders of the organization hire the employees, set the standards, make investments, train managers, and create training programs.

The front-line employee is an easy target when things go wrong with customer service complaints. Admittedly, the front-line person does have a high responsibility. The fact is customer service improvement is a joint effort unified and girded by the strength of personal leadership across the entire team.

If your customer service levels have plateaued below your standards, then consider that you might have a systemic problem rather than a people challenge. Look to your business strategy, departmental cooperation, hiring, technology, training, or any number of issues under the purview of the “Customer Service” department.

Customer service skills training may provide a quick fix, but it is rarely a long-term improvement in the customer experience.

Watch this On-Purpose Minute, “Do Good Manners Matter?” about the importance of manners and the Ritz-Carlton approach to serving “ladies and gentlemen.” Having recently stayed at the Ritz-Carlton in Buckhead, GA I can tell you that this approach remains alive and well.

How On-Purpose Partners can help you

If you lead the company, you may need an assessment and recommendation to shift your corporate culture toward customer service excellence. We also offer one-on-one executive coaching as well as training and development programs designed to help your team members become TOP Performers and excellent in their customer service. Email us to arrange an appointment.

Who’s Reviewing Your Business Plan?

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So you’re making plans for 2017. Who’s reviewing your business? Who’s challenging you to think about things differently? Without a review, you’re at risk of management myopia. So who’s reviewing your business plan?

Heading into the new year provides a fresh start of sorts for your business. The holidays are here, but business tends to slow down in many industries. Now is the ideal time to be planning for the future, to make great strides in your business, to re-think, re-tool, and re-engage your team based on lessons learned in the first 11 months of the year.

Reflecting on the lessons of the year so far and projecting into the future are beneficial exercises. Committing your thoughts to paper provides your team (and you) with a blueprint for building the business.

Are you willing to risk an end-of-year review and make adjustments to your business plan? You better be! It will be some of the best time and money you’ll ever invest. An independent business assessment provides sight into your blind spots. This reveals danger spots as well as missed opportunities.

The closing days of 2016 can be some of your most productive planning days. Don’t blow it by being content or simply checking out.

Mark Goldstein, the president of the Central Florida Christian Chamber of Commerce, often says, “No one loves the creation as much as the creator.” As the creator of a business, isn’t it great to have such devotion and love for one’s work? Yes, but, as Mark so rightly points out, there’s a side to being the creator that can bite us in the long run. Blind devotion to our ideas can lead to folly.

What if you don’t have a business plan to review? That’s manageable! There are plenty of options out there to help you, including On-Purpose Partners.

Writing a business plan need not be onerous. Know the reason why and assess the context of your business plan. Sample business plans and templates are widely available on the web. Business plan software programs are helpful. Candidly, a formal business plan is typically overkill for most small business owners unless you are raising money or borrowing from the bank.

How do I write a business plan? Here’s a simple suggestion: in lieu of writing a business plan, create a strategic plan at the top level of your thinking using The Service Model from The On-Purpose Business Person. It will help you identify relationships of essential activities in each level. You’ll also discover gaps in your thinking that may have been hidden from you under the surface of business activity and customer service and care.

There are two prominent weaknesses in the “Process” level for most small and mid-sized businesses:

  1. Marketing and Sales
  2. People

Most entrepreneurs who start businesses often have an operations or technical expertise rather than a sales or personnel background. Pay particular attention here when creating your business plan! Get help here sooner rather than later by outsourcing to agencies.

No matter what, your business (plan) will be “reviewed” by the marketplace in terms of revenues earned. How well your customers receive and respond to your products or services will provide amazing feedback. Avoidable poor performance, however, is an expensive price to pay for just mindlessly heading into the next season.

Now, are you willing to have your business plan be reviewed? Before you invest and commit your time, money, energy, and team to a hope and dream plan, consider having your business, marketing and sales plan, and people plan scrutinized if not by me, then consider some of the resources below:

  1. A SCORE (Service Core Of Retired Executives) volunteer.
  2. Your trusted industry or business peer group and advisors.
  3. Me! I’m available to review your business plan and to help you refine it so you aren’t blindsided and have better success in the market.

Think you can’t afford to have your business plan reviewed? Think again! You can NOT afford to NOT have it reviewed. To paraphrase an old saying, “An ounce of planning is worth a pound of cure.”

We get annual physicals for our bodies, but what about the body of one’s work … the business? On-Purpose Partners provides an independent check-up on businesses to assess what’s working, what isn’t, and what to do about it.

Let me help you anticipate some of the land mines as well as focus your energy and effort on what matters most to get the results. I offer small business advisory packages starting as low as $1,000 for businesses with revenues less than $2 million. Email me to make the arrangements.

Who Cares About Leading The Business?

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Leading the business carries responsibilities. Being aPurpose of Organization business advisor and strategic management consultant for more than a couple of decades, I can tell you the single, simplest, most overlooked root of more problems in organizations is the failure to articulate, communicate, and execute based on the purpose of the organization (Po). Its absence is massively expensive; its presence nourishes the corporate culture for productive and efficient growth in people and profits.

Someone in charge, however, has to care. Is that you who is leading the business?

This lack of deep strategic clarity muddles every aspect of the organization. People, process, performance, profits, customer service, and operations are just a few of the functional areas informed by a potent, simple, 2-word purpose statement. 

Yet, purpose statements are amazingly misunderstood, unappreciated, and under-engaged. In businesses, I’ve seen the benefit of the leadership team knowing and executing on their purpose produce a 25% or more increase in sales and even greater percentage increases in profits. 

Are you finally ready to set a strategic cornerstone and write your purpose statement? Remember, it is just a beginning but an essential start. I recommend that all business clients first write their personal purpose statement before they do the business statement.