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What If You Don’t Know What You Don’t Know?

Let me put this up front. In over three decades of experience working with P&L leaders and purpose, I have seen that 99% misunderstand what business purpose is. Therefore, the untapped power of purpose to inform and align the company strategy, structure, and system lies dormant. This misunderstanding depresses net profits by at least 25%!

Join me on Tuesday, December 1, at 10 a.m. Eastern USA for a meaningful and powerful conversation about the purpose of business and the purpose of your business. I’ll draw upon my many experiences as well as content from Chief Leadership Officer and The On-Purpose Business Person.

The first 30 minutes or so will be a presentation about business purpose, which will then be followed by your questions, comments, and experiences.

This content will be largely directed to those with P&L responsibility for a business, a division, a team, or a territory — or those aspiring to have it. That said, this is an “OPEN” so all are welcome to attend.

Be in Business On-Purpose!

There is no charge for this event — it’s an On-Purpose OPEN.

February, 2020 Interview: Triangle Spotlight with Suzanne Lynn on WQBQ 1410: The Voice of Lake County (FL). Interview starts at 25:00 minute mark.

I’ve been a Professional Member of the National Speakers Association since 1993. Decades later, I remain active because of the many friendships I formed and have with truly interesting and engaging people.

Think about it. To persist and excel as a professional speaker demands a deep inner motivation. Invariably, the gateway into the speaking business is a heartfelt desire to share the lessons and experiences of one’s failures, successes, and events so others can be better. Now surround yourself with a roomful of people like that, and you get a sense of why my membership matters to me.

For many years, Carolyn Quintin, the amazingly successful Dean of the NSA Central Florida Speakers Academy, has been booking me as the opening speaker for the Academy. It’s an honor.

Every NSACF Speaker Academy attendee walks away with a 2-word purpose statement thanks to using ONPURPOSE.me. To be present when people recognize who they are and why they’re here is pure delight. From the front of the room I see them lift their eyes from their smartphones as a refreshment of life comes washing over them.

Next, because we’re in the context of being paid professional speakers, they also write their Vision, Missions, and Values so their speaking career and accompanying business model are more deeply aligned with who they are and how they want to be an influence in the world. It is their first step toward being an on-purpose person in creation.

This is why I do what I do. Yes, speaking, training, coaching, and consulting engagements help me pay the bills and grow the business. In the end, however, there’s nothing like that feeling of seeing the light switch go on in the heart and mind of another person.

Every person that knows his or her 2-word purpose and begins the steps or commits to being on-purpose is a fulfillment of their highest calling and dignity as a human. They turn a disadvantage into an advantage.

And for me, I get to be on-purpose serving others as they are learning what it means to be on-purpose for them. We’re respectively increasing one another’s wealth by profiting our souls and each other. Bliss!

What happens when you gather with a room full of National Speakers Association Professional Members and host a panel of Certified Speaking Professional (CSP) and Council of Peers Award for Excellence (CPAE) Hall of Fame Speakers?

Wow! The Central Florida Chapter of NSA (#nsacf) Distinguished Members provided sage advice, sound wisdom, and practical takeaways for all those in attendance. As the Chapter VP of Programs, I hold the honor of moderating this panel on the Spirit of Cavett (Robert) Day.

I asked the following questions:

1. Describe your speaker business model: keynote speaker, trainer, coach, consultant. Is speaking your primary income or does speaking open the door to your primary income as a marketing method?
2. What insight/event was the turning point for you when you realized speaking could be a profit-making part of your business model? In other words, when did you take speaking seriously enough to want to master the craft?
3. From that turning point forward, how has membership in NSA/NSACF contributed to your business growth and development?
4. If you were starting your business over today, what would you do differently to begin generating revenue sooner?
5. What’s one piece of advice, idea, or improvement to your business that helped you grow your speaking business to the point where you qualified to become a CSP?
6. Where do you see the future of the speaking business headed, and how are you meeting it more head-on within your business model?

What’s evident from my peer professional speakers is there are as many career path and business models as there are speakers. For all that diversity there was unity on the power of peer-relationship to accelerate their learning and business growth. It can be a lonely profession otherwise as a keynote speaker, trainer, coach, consultant, or seminar leader.

Saturday, August 17, 2019 • Sheraton Tampa Brandon Hotel • visitors are welcome to chapter meetings: register and pay online at www. nsacentralflorida.com

Peter Winick is one smart and capable guy whose message and work I’ve followed for years. He’s a thought leader for thought leaders.

Recently, Peter interviewed me about book publishing and how to articulate your message so your audience wants to read what you write … and you get to sell more books, too! Listen in to this episode of Leveraging Thought Leadership where Peter and I talk about being on-purpose, publishing, and what it means to be a thought leader.

Enjoy this podcast interview with CB Bowman of MEECO Leadership Development and The Associate of Corporate Executive Coaches.

What I really love about this interview with CB is her curiosity and sense of wonder as she’s listening and learning. Here’s a master executive coach with an open mind and a willing spirit to engage fresh ideas and integrate them rapidly. Chief Leadership Officer^® is on the edge for most corporate executives and CEOs. CB was hungry to explore, eager to assimilate, and excited to discover new frontiers of corporate executive leadership.

Feel free to drop a comment or question below. I hope this casual yet thought-rich interview serves you well.

Be On-Purpose!
Kevin

What I really love about this video interview with CB is her curiosity and sense of wonder as she’s listening and learning. Here’s a master executive coach with an open mind and a willing spirit to engage fresh ideas and integrate them rapidly. Chief Leadership Officer^® is on the edge for most corporate executives and CEOs. CB was hungry to explore, eager to assimilate, and excited to discover new frontiers of corporate executive leadership.

CB Bowman is the inspirational founder of MEECO Leadership Development and The Associate of Corporate Executive Coaches.