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The Professor of On-Purpose

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Current Affairs

Part 2: Preparing to Cast Your Vote in the US Presidential Election?

October 29, 2024 By kwmccarthy

Trump and Harris Presidential Election 2024. The meaning of life

My post last week provoked a number of readers, particularly this observation: “Therefore, when it comes to casting your vote for president, look beyond the rhetorical barbs, attack ads, and commercial sound bites designed to appeal to our secular selves. Harris unabashedly leans into a culture of death. Trump awkwardly leans into a culture of life.”

Readers were particularly curious about the terms “culture of death” and “culture of life.” I borrowed these phrases from watching The 1916 Project documentary. Gain context by watching the film for free on the X social media platform. I highly recommend it.

What is a culture of death?
This is a societal moral state whereby human life is deemed to be expendable, meaningless, and without innate purpose. This phenomenon challenges traditional values regarding life and morality and is exercised through abortion, euthanasia, and certain ideologies linked to eugenics and materialistic views. Therefore, putting others to death essentially without due process is justifiable in the situational eyes of the beholder and carries no legal, ethical, or personal consequence. The Holocaust is the ultimate example of this notion carried to its logical conclusion.

The Project 1916 documentary traces our current culture of death as rooted in a 1700s population control philosophy. Like frogs in the proverbial kettle, this once creeping ideology is accelerating into acceptance as a present-day societal norm and practice. Therefore, the convenient removal of an inconvenient tissue mass with a heartbeat from within a woman’s womb is of no consequences to the mind, body, or spirit.

On February 3, 1994, at the National Prayer Breakfast, Mother Teresa  addressed the societal and personal impact of abortion (13-minute mark): “But I feel that the greatest destroyer of peace today is abortion, because Jesus said, ‘If you receive a little child, you receive me.’ So, every abortion is the denial of receiving Jesus — is the neglect of receiving Jesus. It is really a war against the child, a direct killing of the innocent child, murder by the mother herself. And if we accept that a mother can kill even her own child, how can we tell other people not to kill one another?”

According to a report on National Public Radio, in 2023, the number of abortions performed in the US was 1,026,690 — that’s an average of 2,813 terminations of life per day. This represents an increase in abortions since the overturn of Roe v. Wade. The world was horrified on 9/11 as 2,996 souls died in the terrorist attacks, as seen on television. Ending an inconvenient pregnancy in the privacy of a healthcare clinic receives little outcry except perhaps for the one soul being legally executed as the final solution.

What is a culture of life?
This is a moral state where all life is celebrated as sacred, and each person has innate worth, meaning, and purpose, often in spite of our limited ability to see or understand it. These traditional value are rooted in the Sixth Commandment, “Thou shalt not kill.”

In 1776, the US Declaration of Independence put forth the following: “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” The concept of Life as a right is codified in the US Constitution, including the presumption of innocence — all are innocent until proven guilty beyond a reasonable doubt. Therefore, an abortion like any death sentence demands thoughtful adjudication and rare use as an exception versus the rule.

Yet, like the aforementioned frogs being slowly boiled in a pot, our national and international norms continue a slide into a culture of death, i.e., abortion on demand without due process of the unborn — the most innocent of all and most worthy of our protection — is murderously wrong.

From carrying a baby to carrying guilt
If you are a woman who terminated a pregnancy or a man who pushed a woman for one and you are suffering because of your decision, you have a paradoxical choice. Just because you made a decision for a “culture of death” once doesn’t mean your soul is forever committed to it. You can make a tough shift switch toward a culture of life where healing and wholeness await you.

By definition, restoration is not possible in the culture of death. Philosophically, your abortion carries “no consequences.” “So what’s the problem? Move on with your life,” which was the point of the termination of the inconvenient pregnancy in the first place.

In contrast, only within a culture of life is your complex imprisonment of emotions compassionately recognized as carrying hauntingly adverse consequences. As a result of grace, forgiveness, and acceptance, your deep hurt can be redeemed and your wellbeing restored.

“Elections have consequences.”
In January 2009, shortly after winning the presidency, former President Barack Obama uttered these three words that have become a political truism. The 2024 election will have consequences.

Because of the two-party system, US elections are largely binary events: VP Harris or former President Trump. “Either-or” choices create stark contrasts in what can otherwise be a complex web of competing thoughts. Hopefully, this death or life contrast of cultures offers guidance if you’re feeling lost in the moral trees, having lost sight of the forest fire burning around us.

On-Purpose, for example, uses an “on” light switch as a reminder we are either off- or on-purpose — in the dark or in the light. It’s a subtle nod to another binary choice: Life is either meaningful or meaningless. Naturally, with on-purpose, I unreservedly advocate the “life is meaningful” choice. And I uphold your free speech right to respectfully disagree by voting your conscience.

Be On-Purpose!
Kevin

Preparing to Cast Your Vote in the US Presidential Election?

October 23, 2024 By kwmccarthy

Regardless of which side of the aisle you stand, the upcoming US presidential election carries profound economic, geopolitical, and cultural implications into the future. The contrast in candidates and their respective parties is stark because each advances not just policies but philosophical underpinnings. Sadly, presidential campaigns have degenerated into sophomoric personality and popularity contests in which juvenile staffs trade barbs repeated by unserious “journalists.” Rare is the reporting and debate of the respective contenders’ credos and strategies that comprise the person and how they will govern.

The Body, Mind, and Spirit Model of defining a human is widely accepted. The Body represents our physical composition. The Mind represents our mental and intellectual faculty. The Spirit represents our state of peace. If left alone, the Mind and Body function as secular realities. The Spirit uniquely contributes reverence into the framework. 

If only the Spirit had it that easy. Star Wars portrays an endless and epic battle between the dark and the light sides of “The Force.” Some might call the conflict one of evil versus good. In church terms, it is Satan rebelling against God. Regardless of your terminology, there is an underlying admission of some higher powers at work that defy our understanding or control. 

The interplay of the three elements largely determines our wellbeing as a person and a society. All three are constantly subject to decline and decay. Maintaining a healthy state of being takes constant vigilance and daily effort.

In TOUGH SHIFT, this clash is captured in Question 1 of 7, “Is life meaningful?” The answer is “Yes” or “No.” Each answer has practical implications:

  • No: In an absolutely meaningless world there is no reason to exist or even a whiff of purpose. Without a reason for being there is no cause and effect and no consequences for one’s actions. Here is a hopeless existence.
  • Yes: In an absolutely meaningful world there is reason, purpose, cause, hope, and actions have consequences.

The On-Purpose® Approach is based in the belief that life is meaningful. Your 2-word purpose puts words on the otherwise intangible Spirit. The Mind and Body are better equipped with a heightened and more holistic moral awareness for making decisions and taking actions.

Recently, my wife and I saw a new documentary, The 1916 Project.  Portrayed was the long arc of a Mind and Body secular philosophy from the 1700s alive today. As a result, our Spirit is compromised, clouded, and crowded out by situational ethics with a devastatingly polluting effect on our social, moral, and political perspectives. This normalization of the minimization of the Spirit has effectively led us into what the filmmakers call “a culture of death.”

Therefore, when it comes to casting your vote for president, look beyond the rhetorical barbs, attack ads, and commercial sound bites designed to appeal to our secular selves. Harris unabashedly leans into a culture of death. Trump awkwardly leans into a culture of life. 

Cast your ballot as your Spirit convicts and has prepared you to vote.

Be On-Purpose!
Kevin

The Persisting Presences

June 13, 2023 By kwmccarthy

Saturday, June 10, 2023, Judith and I attended the Consecration and Installation of the Right Reverend Justin Holcomb as the Episcopal Bishop of Central Florida. It was a glorious occasion filled with pomp and circumstance, worship music, a bench of bishops, a pontification of priests and deacons, and a congregation of witnesses and worshippers for communion.  

Pictured above is the profound moment when Bishop-Elect Holcomb is in prostration (green circle) before the Presiding Bishops and bench of Bishops. Soon they will examine and lay hands of Apostolic succession upon him. This posture of submission represents a reverent obedience and total surrender to Christ. It is a breathtaking experience to witness.

This moment (to me) symbolizing the two persisting presences tugging and tearing on all our hearts: God and the World. Ironically, all those surrounding the Bishop-Elect individually and organizationally are the most likely candidates to distract him from this prime directive.

The prostration message is simple: God first. This isn’t just for Bishop Holcomb. This visual depiction of The Greatest Commandment is for all of us. First God, then God and Self, and finally Others is the key to a whole life within the chaotic and confusing swirl of competing interests. 

We are called to be conduits of service. Yet, as so many constituents draw down on us, the risk of putting service ahead of God is the path to being burned out and bummed out. How, then, do we remain committed and connected to the source, while not being drained by the calling of one’s work?

This wondrous notion and potential for an aligned, integrated, and fluid series of vigorous relationships is animated by a third persisting presence. Your God-gifted 2-word purpose energizes and makes the desirable outpouring of one’s Body, Mind, and Spirit personal, actionable, and alive, but most of all protected. This believed bond discerns what’s off- or on-purpose and reveals what’s wise to do, delete, or delegate.

Leaders, you don’t have to be a Bishop to commit to God first.

Be On-Purpose!

Kevin

PS: Here’s my bride and me with Bishop Holcomb

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Daring You To Be A Commonwealth Capitalist

May 23, 2023 By kwmccarthy

Let’s get some terms on the table to guide our conversation.

Capitalism is the economic system by which private enterprise is the chief means of production and distribution of goods and services in a nation.

Socialism is an economic and political system whereby the chief means of production is controlled by the government or publicly owned.

A Commonwealth is a nation, state, or political group that is founded on law or agreement to serve the common good or to serve to the advantage of one’s self and others.

Communism is an economic and political system with a single central authority with the collective ownership of property, labor, and means of production and distribution whereby its people are required to serve the greater good or the state’s agenda.

Individualism is a belief in the primary and moral worth of the individual to make decisions, to be self-reliant, and to be free to pursue self-interest.

Collectivism is a belief placing the community’s worth, morality, and interest first.

Materialism is a belief that the personal accumulation of money and physical comfort are the chief aim of the individual, at the exclusion of spiritual or intellectual endeavors.

Idealism is a belief that the basis of all life is rooted in mind, spirit, or soul apart from the material.

Clarify your beliefs to gain deep personal insight on the social, economic, moral, and political foundations defining how you operate in the world as an individual, a partner, a parent, a friend, and a business owner or team member.

Why am I daring you as a business person to be a Commonwealth Capitalist, basically the left side of the above list? You are capable of being an even better leader of your life than you already are. Yet, if you don’t take a stand, you’ll be squashed by your ignorance. On the other hand, better understanding who you are and where you stand provides you a meaningful opportunity to tap into a even deeper anchoring of who you are being and becoming. You may love your specific choices or doubt them, or reject them with greater insight and appreciation thanks to heightened awareness about the underpinnings of your thoughts.

Capitalism is proven to be the greatest system in the world for raising the standard of living for any people group. From the Pilgrims to the Founding Fathers of the USA to today, the ideals of free enterprise, fair competition, personal responsibility, and rule of law have proven to create a prosperous nation. However, raw capitalism left unchecked leads to materialism and greed. Raw capitalism, therefore, must be checked by justice and further moderated by idealism and mercy.

A Commonwealth Capitalist is a business person who eagerly accepts personal responsibility while also embracing and acting upon the moral urging of the soul to do right by others. Their “pursuit of happiness” is not a headlong charge of individual aggrandizement and enrichment. Theirs is a shared and uplifting journey that’s the epitome of the adage “A rising tide lifts all boats.”

Be On-Purpose!

 Kevin

Daring Business Owners to Profit the World

May 19, 2023 By kwmccarthy

Why does your business exist? Pause and answer. 

Image of man fanning one hundred dollar bills with the question, Why does your business exist?

Over the decades, I’ve posed this question to business leaders and audiences. Here’s the four most popular and consolidated responses of my unvalidated survey:

  • 50% to make money or to profit the shareholders
  • 20% to sell goods or services to customers
  • 20% to provide jobs
  • 10% to raise the standard of living in society

So what did you answer?

The first three accurately describe what businesses do (missions), but not the reason why businesses exist (purpose). Confusing missions as purpose creates an “it’s all about me first” approach to leading a business. Such a self-centered orientation distorts the business and ironically diminishes performance. 

Unfortunately, this is the prevailing principle at work within the CEO-system of business administration. Most business owners are unwittingly placing mission ahead of purpose from ignorance, not malice. Regardless, the adverse effects remain the same.

Purpose provides a point of origin to meaningfully resolve, satisfactorily align, and fluidly blend otherwise competing interests in service to God, self, and others. Purpose (being) informs vision (seeing) and is expressed through its missions (doing) while guided by its values (choosing).

Businesses hold the special opportunity to profit (add value) to the world’s people. Business is first a social construct whose greatest potential to earn, sell, and hire ultimately relies upon improving the lives or standard of living of people — shareholders, team members, customers, vendors, and more. This common good mindset is akin to answering the question, “How does our business make a difference or the world a better place?”

If your business doesn’t have a 2-word purpose, you’ll find in Chief Leadership Officer the suggestion to use “We exist to serve by Increasing Wealth.” One caveat for using wealth (state of weal or well-being) is to embrace the whole person perspective (body, mind, spirit, and financial) plus working and living conditions — one’s standard of living. 

My bet is you don’t have a purpose statement. Rather you have a vision or missions and you’ve haven’t a clue what its costing your company in lost financial profit.

Business has a high and noble role to play in society. We are to profit the world–to make the world a better place. I dare you to re-consider how your business purpose is stated, communicated, and integrated throughout your company.

Let your business reformation begin!

Be On-Purpose!
Kevin

PS: Need some help sorting out purpose, vision, missions, and values. Schedule a time to Pick Kevin’s Brain.

The Christmas Prayer

December 25, 2020 By kwmccarthy

Here’s the transcript of The Christmas Prayer:

Merry Christmas.

Christmas stands more profoundly relevant and uniting as ever.

Allow me to share a personal life-transforming Christmas story from some twenty or so years ago.

Our then young family was celebrating a holiday at the home of our friends Jen and John. In fact, there were several families, probably 30 people gathered indoors and scattered outdoors.

Various cooks were in the kitchen each prepping their contribution to the potluck feast. Used dishes, utensils, and pots and pans accumulated in the kitchen sink so I stationed myself there to scrub, clean, and rinse. Working with me was Jen, our host. With each newly cleaned item, I handed it to her to dry to be put back in use or put away. We were the Clean Team.

Jen and I often had deep conversations about faith, the meaning of life, the power of prayer, and so forth. While our hands were busy, our mouths were free to talk, and so we did. Our conversation centered around our lives before and after Christ — a Christmas Story of sorts.

Checking her watch, Jen said, “I’ve got a pet-sitting job to do. Come with me. The sink will be fine without us for 30 minutes. We HAVE TO KEEP this conversation going.”

Jumping into Jen’s black Suburban, we talked. Arriving at the welcoming pet’s house, Jen got the dog out and on a leash. Such a small pooch allowed for a leisurely walk and talk.

As we’re ambling along a concrete sidewalk, I came clean: “Jen, before I really knew who Jesus was, I was ‘a good guy.’ I never smoked, drank, or took any illegal drugs. I was never arrested. I treated people and animals with kindness. I was honest, hardworking, and educated. And I was generally happy.

“Let’s say I was 60% good guy and 40% bad guy. But, in that 40%, I could cuss up a storm. Things easily upset me, and I could get combative. I was impatient with slow drivers and always competing to win and ticked when I lost. I took things personally. And, frankly, I felt inadequate, fearful, and anxious.”

I continued sharing with Jen, “On February 14, 1986, Jesus dramatically went from my head to my heart and forever changed my life for the better. Far less cussing and far more patience. Now, let’s say I’m 90% good guy and 10% bad guy.

“But what I really did was take the 40% bad guy and condense it into the 10% of the space. I worked to edge out the bad. Instead, my frustrations, anger, and disappointment just got super concentrated and more explosive than ever.”

Jen listened and nodded for me to go on, “I gave that 10% of me a name: Evil Little Kevin.

“I’m good at concealing him, but he’s always there within me. And, when Evil Little Kevin comes out, he gets REAL ugly, REAL fast! I don’t like me when it happens. It’s exhausting holding him back.”

Jen’s eyes grew large at the thought. She then asked me a short question that forever changed my life. Who knows? Perhaps it will do the same for you.

She asked, “Kevin, have you ever thought of introducing Evil Little Kevin to Jesus?”

I stopped mid–dog walk, “No. It never dawned on me to do that.”

Jen’s next question dug even deeper into my spirit: “Is Evil Little Kevin the part of you which you keep from God?”

I stammered, “Yes.”

“Yes, it is!”

With a little dog scampering about our feet, Jen and I stood right there on that public sidewalk, joined hands, and prayed as I introduced Evil Little Kevin to Jesus.

As my carried and concealed darkness was cast out by the Light of the World, I immediately felt my spirit brighten. The Prince of Peace, the Lord of Lords was on the case, which meant I could let Evil Little Kevin go. Jesus entered that part of my world.

What about you? I haven’t a clue what your “Evil Little Kevin” is up to in your life. But you do.

There isn’t a greater gift you can give yourself this Christmas than to introduce that withheld part of your life to Jesus. Join me by saying a simple prayer and insert your name instead of mine in Evil Little Kevin.

Let’s go!

“Jesus, meet Evil Little {Your Name} who needs to know you. Forgive me for not introducing you two sooner for I didn’t know it was possible. I cut myself free from Evil Little {Your Name}. To fill this void, I invite your joy to take its rightful place. By your sacrifice on the cross, please forever seal this Joy into my life. Amen!”

Evil Little Kevin isn’t a part of me anymore. However, he lurks nearby probing and prodding to regain standing in my life. When Evil Little Kevin worms his way back into my being, my responsibility is to reintroduce Evil Little Kevin to Jesus. It’s that basic.

On Christmas Day, we remember Jesus entering the world. Allow Him to enter into your life, for the first time or for the 489th time. Regardless, may you, too, experience the Peace and Joy of Christmas. In any season, that’s good news!

Merry Christmas!

Will You Be a Boom or Bust?

August 16, 2018 By kwmccarthy

The following text of this On-Purpose Business Minute is dedicated to Baby Boomers, but the video is applicable to anyone in, entering, or exiting the workforce.

Think of a Baby Boomer you know—he or she may be your parents or you.

Three big trends are converging to create an economic swirl of circumstances that will define their next twenty to thirty years.

  1. Baby Boomers are now hitting retirement age in record numbers.
  2. The world economy is unstable and so are many retirement and pension plans.
  3. Baby Boomers are retiring from jobs, but not from life, or the desire (need!) to keep earning.

Many Boomers will find themselves with

  • an empty nest
  • plenty of time on their hands
  • a desire to make a difference
  • a smaller retirement nest egg or pension than anticipated

Rather than heading for assisted living, they’ll be doing a “working retirement”—some by choice and others by necessity.

So what’s your plan for retirement?

Many of your friends may be saying, “I want to retire to Florida or Arizona to play golf, eat out, see movies, read books, relax, and visit my grandchildren.” Some of you may be thinking, “I’m interested in beginning my own business.” I hope so!

Perry James is a character appearing in both The On-Purpose Person and The On-Purpose Business Person. He’s a retired gentleman who provides mentoring and consulting services to a variety of small- and medium-sized business owners.

Perry is based on a dear friend and mentor of mine—Perry Nies, an MIT graduate with a Harvard Business School MBA, and retired business executive and owner. When I was in my early thirties Perry engineered me through some true business challenges. To this day we remain friends and are connected through church. At over 90 years of age Perry is an engaged and vital contributor who still consults and is involved in ministries. He’s also a role model for many Boomers of how to have an On-Purpose retirement.

 

The Baby Boom began in 1945. Today, the wave of Baby Boomers is being presented with a remarkable opportunity to dream and plan their “retirement.” Many will become “retired professionally” but seek to keep an active hand and mind in the affairs of business and life. I know for a fact that the Millennial and Gen X Generations need their wisdom, experience, and skills. I’m at the tail end of the Baby Boom and I value their counsel.

What if the most on-purpose years of your career are just around the corner … and you never make the turn because you hadn’t planned on it?

This blog post is simply my way of putting the challenge before the retiring Baby Boomers—keep Booming (and blooming).

  • Plan new businesses
  • Outline books you’ve always wanted to write
  • Offer your talent
  • Be a mentor
  • Stay connected
  • Think ahead
  • Develop your business plan now not later

Once they’re out of the flow of activity, most never return because they’ve fallen behind and the effort to get back up to speed is overwhelming.

Avoid getting caught short at retirement without a life and work plan. Without one, you’re likely to become a Baby Buster instead of a Baby Boomer.

To Do: Begin writing what your future could be. Download the Discovery Guide to help you get started.

Are You In The Midst of A Tough Shift™? (part 2)

April 17, 2018 By kwmccarthy

Are You In The Midst of a Tough Shift (part 1)

A Tough Shift™ happens when we’re not making a smooth and peaceful transition personally, professionally, and/or corporately.

Often these transformations are due to a change in the environment beyond our control and we’re reactive.

Sometimes, however, we proactively choose to take the bull by the horns in order to improve our situation, life, or business. Either way, it is a risk that’s not easy but a decision that’s designed to hopefully improve our station or circumstance in life.

An essential element of any tough shift is the ability to have a firm grasp on reality. Hindrances such as denial, blame, and fear cloud our progress. The management of personal growth is a core life leadership skill to develop.

Businesses Go Through Tough Shifts 

The On-Purpose Business Plan provides key links from deep strategy to customer satisfaction. Here both the science of business and the art of leadership come together to create an integrated, living organism or culture. On-Purpose® has been leading this charge since the late 1980s. In recent years, the trend toward a more human and humane approach to business has emerged. Most company leaders, however, are stuck in the midst of their own Tough Shift. The old ways don’t give in to the new ways easily.

If you’ve read The On-Purpose Business Person, you’ll recall that there are “the man” and “the old man.” Here the classic battle is played out in this modern parable. Here the four pillars of an on-purpose business create the corners of building a business true to the past yet responsive to the future:

  1. The On-Purpose Principle: Aligning the Purpose of the Person with the Purpose of the Organization
  2. Think Inc!: Leading like the owner of the business — 100% responsibility
  3. The Service Model: Closing the gap from purpose to performance to serve customers and beyond
  4. The Manner: Do More of What You Do Best More Profitably

The Really Tough Shifts are Shifts in Culture

To illustrate the point on a large scale, the United States of America is in the midst of a tough shift over the prevailing culture of the country. The centerpiece of such a battle would appear to be opposing political parties and ideals. Below the political bickering is a war waging over what is the contemporary role of the U.S. Constitution — the “deep strategy” for the country. This fight is not just between the Democrats and Republicans—it is within each party as well.

Putting aside politics and looking at this from a strategy lesson point of view we can broadly see

  • The Constitutional conservatives revere the founder’s intent and take to heart the oath of office.
  • Living Constitutionalists see the document as a living, breathing document that offers structures but needs regular amending to conform to contemporary needs.
  • Populists see the Constitution as an impeding relic of the past that hobbles efforts to serve the people.

And so the child-like bickering across all candidates continues on the surface versus the depth of matters at a root level. Governing is serious business—whether it is running a country, a business, or one’s life. At some point, the adults in the room need to be in charge.

A former business partner of mine was keen to observe, “They’re looking at the hole instead of the doughnut”—his folksy way of saying people are focused on the unimportant … and it isn’t just in Washington, DC. Look in the mirror and see if your dissatisfaction with DC isn’t simply a projection of your personal dissatisfaction with yourself thrown onto an easy target.

Do you see why being On-Purpose so profoundly matters to your way of life? If you’re in a Tough Shift, don’t blame Washington, the economy, your past, or whatever else you can conjure as an excuse. It is unbecoming to you because it keeps you from becoming the true you.

Purpose Is Unchanging

Your purpose is the one place where opposing forces have the best chance to agree, or at least agree to disagree, hopefully agreeably. Purpose is this seemingly distant place from everyday life, yet this is where performance is birthed. When purpose, vision, missions, and values are confused, then the country or company (or person) are sure to be as well. Yet most discussions in businesses center around tactics in the absence of agreement about what is really most important … to inform the tactics.

Managers tend to see changes in the marketplace and the business needing to respond to such shifts strategically. Adjustments to the business of the business are much more about the science of business. Most are fairly straightforward patterns to those of us who have been around the block for a few decades or more.

For example, things are stirring at On-Purpose Partners. We help our clients to make decisions that are on-purpose. We do this as a business advisory firm by clarifying deep business strategy, design, and strategic story to feed into the corporate culture and business brand to merge into a more fully integrated customer experience (see the On-Purpose Business Plan).

A few years ago, I felt called to re-invest my time and focus on the personal leadership aspects of the business. We’ve always been about leadership—helping our client companies and individual coaching clients to be leaders in their field/industry or life, respectively. People are the essential distinctive to any organization. Healthy people are more likely to create a healthy business, period.

The world needs to be on-purpose. After over 25 years of developing all this content and writing books, we’re poised and positioned for remarkable service around The On-Purpose Principle—aligning the purpose of the person with the purpose of the organization. It is exciting, yet a tough shift filled with financial risks. I’ve been at work on this tough shift within our business for the last couple of years. Frankly, it has been slower than I anticipated, yet better than I expected. You can expect to see more offerings for individuals to be on-purpose across the world. Yes, the vision of “Every Person On-Purpose” or The On-Purpose Planet continues to inspire me.

Hopefully, today’s Tough Shift point of view has stirred some thinking for you to ponder about your life, your business, or your country.

Bottom line: These Tough Shifts are tough! I welcome your prayers and thoughts.

Be On-Purpose!
Kevin

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