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Kevin W. McCarthy

The Professor of On-Purpose

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Is It Lonely At The Top? Delegation Can Help.

November 2, 2017 By kwmccarthy

Chapter 20 of the 1998 version of The On-Purpose Business is titled The Micro-Business, a term I coined then to describe a growing trend of the workplace moving into the homestead. SoHo is a subsequent term that means “Small Office, Home Office.” In the updated version of The On-Purpose Business Person, I decided to go with a new term: Solo Owners. This term includes the one person shop as well as the single owner or couple with employees.

All of these terms describe a growing percentage of the working population who are setting up business from their home either by design or by necessity because of being out of work. These are the brave men and women who tackle the many challenges of owning a small business.  book cover - the on purpose business person

Typically, it is best to think of Solo Owners as one-person shops with support that is either virtual or in close proximity.

  • Professionals such as doctors, lawyers, CPAs, architects, and engineers
  • Skilled trades like carpenters, plumbers, and landscapers
  • Independent cottage industrialists, inventors, counselors, coaches, consultants, and salespersons
  • Creative persons like artists, musicians, writers, and songwriters

Many operate micro-franchises such as those found in the direct sales industry with MLMs and party plan companies.

Solo Owners are diverse, but their challenges are actually quite predictable.

They share a common ailment: what they imagined it would be like and what it is really like are different from what they anticipated.

If you are a Solo Owner, you’ll probably relate to the challenges of getting things accomplished, managing your time, and the constant learning process. The absence of co-workers and mentors is frequently mentioned as well.

What to do? Here’s a simple business leadership growth plan:

  1. Learn about business
  2. Learn to lead yourself and others
  3. Learn how to cooperate and work with othersHellegation - overwhelmed

Solo Owners easily fall into the trap of what I call Hellegation™ – the inability to delegate that creates a living hell on the job. You have a choice: delegation or Hellegation! Follow the advice above and you’re on your way to salvation.

If you’re really stuck, then invest in On-Purpose Executive Coaching to find the freedom business ownership promises to provide.

So, what are your challenges with being lonely at the top and the bottom?

Please share a tip for other Solo Owners below in the comments section. Or ask a question and I’ll add what I can to answer your questions, direct you to resources, or point you toward someone else who can assist you. Others may help you as well. We solo owners need each other. Let’s start now.

Be On-Purpose!
Kevin

Who Cares About Leading The Business?

September 29, 2016 By kwmccarthy

Leading the business carries responsibilities. Being aPurpose of Organization business advisor and strategic management consultant for more than a couple of decades, I can tell you the single, simplest, most overlooked root of more problems in organizations is the failure to articulate, communicate, and execute based on the purpose of the organization (Po). Its absence is massively expensive; its presence nourishes the corporate culture for productive and efficient growth in people and profits.

Someone in charge, however, has to care. Is that you who is leading the business?

This lack of deep strategic clarity muddles every aspect of the organization. People, process, performance, profits, customer service, and operations are just a few of the functional areas informed by a potent, simple, 2-word purpose statement. 

Yet, purpose statements are amazingly misunderstood, unappreciated, and under-engaged. In businesses, I’ve seen the benefit of the leadership team knowing and executing on their purpose produce a 25% or more increase in sales and even greater percentage increases in profits. 

Are you finally ready to set a strategic cornerstone and write your purpose statement? Remember, it is just a beginning but an essential start. I recommend that all business clients first write their personal purpose statement before they do the business statement.

 

Why Do I Need to Align & Integrate My Business?

December 10, 2015 By kwmccarthy

Within our business advisory firm, the single greatest “request” we get is about sales growth or income generation. There are lots of quick-fix remedies to tweak sales. There are marketing strategies, too, that can position the business for improved selling opportunities. Business strategy examples can only take you so far. Be specific. Worse, you’re selling your business short of specificity when you copy what others do. Your business is unique, so the business strategy and model need to capture that.

What you need is a universal tool to address your unique needs — that’s The Service Model (below). Here you have both a tool to create and build business strategy as well as analyze and improve what exists. Regardless of whether you are the CEO of a major corporation or a commissioned salesperson with a territory, you have a Service Model by either default or by design.

At On-Purpose Partners we help our clients assess the underlying strategies, structures, and systems — the foundations of an organization found at the bottom of the Service Model (Purpose and Plan). Slight misdirection here only gets amplified throughout every line item on the P&L and the corporate culture through the People, Processes, and Performance.

Service Model 1-page worksheet & instructions

Most clients call because they have a “Performance” level problem — such as not enough revenue. So they’ll do the quick fixes to performance or dig a bit deeper into the Process area (Marketing). Or, they’ll gin up the sales team with incentives to meet current objectives at the risk of sustaining the relationship.

In other words, they start where the problem appears and try to fix it there. There’s merit to this, but if there are persistent problems, then this doesn’t address the root cause. In fact, it tends to create a frenzy of latest gimmicks. It becomes almost addicting activity.

Addressing Process matters such as Marketing or Training looks at systems for solutions. This is a smart move because if the system has flaws then the Performance will suffer. I’ll venture a guess that 98% of most consulting work is hired in the Process and Performance level.

The challenge, however, is that the Purpose, Plan, and People levels are too often neglected or assumed to be properly working. Here’s why. The responsibility for these levels falls to the leadership and management of the organization. It is hard to self-assess. Much like a fish doesn’t realize it is swimming in water until it is out of the water, leaders and managers rarely have the perspective to see their own context.

What To Do:

Define your Target Audience (Customer). Then, remodel your business by starting at the bottom of the Service Model and work your way to the top one level at a time.

Call it business alignment or getting everyone pointed in the same direction; the bottom line business objective is sales growth and profits. When the people and business strategy are confused on the inside, the customer or client experience is diminished. Losses mount in profits and people. It can get ugly!

Here’s how to create a better result for your organization. Know that alignment works but it stops short. Start with your goal or a vision, pare to the core, create alignment, and continue working on the business and with your team until all are more fully integrated.

Step 1: Setting the goal or writing the vision is typically the easy part. It may take time and some thinking and noodling with your brain to clarify it in writing, but get it done in writing.

Step 2: Alignment comes in many forms. Here are a few:

  • The On-Purpose Principle: This is the purpose of the person aligned with the purpose of the organization. If this alignment doesn’t exist, then everything else is manipulation or feels like manipulation. Work must be a meaningful expression of one’s life.
  • Strategic alignment within the business means, for example, that the business strategy informs the marketing strategy which informs the sales strategy and provides for tactical direction. Social media in particular needs to align or it is just a waste of time. Use the Service Model to guide you.
  • Customer alignment means the business is highly designed, built, and oriented to serve the customer while uplifting the team.
  • Project alignment means that the team players seek a common outcome or objective.

Alignment is an important and solid step but it falls short of what is needed. Business process engineering or re-engineering efforts are directed toward business alignment. When a business is missing its core strategy then there is no cornerstone for aligning and building.

As a business advisor, I consistently see money poured into tactical execution (Performance) when the strategy is deeply flawed. The waste of money and effort is monumental. Worse, I see good money chasing bad business designs time and again.

Websites provide a great example. So you’ve finally gotten your website launched and you’re waiting for the visitors to start finding you thanks to your investment in SEO (Search Engine Optimization and Google AdWords). It isn’t happening, so you invest even more money in your SEO and AdWords campaign. But what if the website, itself, isn’t welcoming or fails to present a call to action? Much of the investment in SEO and advertising dollars is wasted or hopelessly inefficient.

“Getting the business aligned” is often heralded as the cure for what ails the business. It is important, but it stops far short of what is really needed.

Step 3: Now that the goal is set and the strategy and structure are in place, turn to the relationships. Does your team understand the purpose of your organization? Have you clarified and communicated the purpose? Do they have a sense of call and contribution that allows them to get beyond the inevitable personality and preferential differences? Do they see their individual and collective contribution as so important that they can work as a team toward the greater good?

The higher level concept is integration. Strategically, purpose is the point of integration. Alignment deals with tangibles and direction. Integration deals with the people plus the intangibles and tangibles to create a wholeness to the organization. It provides a fabric to the culture and brand of the business that translates to the customer experience being extraordinary.

Work on alignment, yet remember to go the next step to create integration of the business beginning with the purpose, plan, people, process, and performance. Integration gets you to the gestalt of business where it works effectively and efficiently.

Do you need some one-on-one work on your business? Do you want me to help you create the path to being on-purpose? Contact the office to arrange an advisory relationship. Small Business Advisory Packages are available for one-on-one help with me (Kevin). Need more information? Call: 407.657.6000 or email us at info@on-purpose.com.

The On-Purpose Leader Experience: Session 1 Replay

May 26, 2010 By kwmccarthy


OPLeaderimage "What am I going to do when I grow up?" 

It is funny
when we say it, yet the price of not really knowing who we are as
grown-ups is needlessly expensive to every aspect of our lives.

I
get it!  You're stretched to the max and burdened under more
commitments than you have time.  Life is wrapped so tight, that you're
not sure where to begin with making your life make sense.

Now, you
can test drive The On-Purpose Leader Experience which is based on
The On-Purpose Person.  Listen and watch the replay of the introductory webcast by CLICKING HERE.   You will be taken to
the replay page.   Be sure to click on "SLIDES" in the upper left hand
corner so you can watch and listen.

The program includes five
remaining webcasts, replays, and web site support.  Enrollment for
this series ends: Tuesday, June 1, midnight. 

Experience what it means to be on-purpose and to be in a community of on-purpose persons in creation.

Be On-Purpose!

Kevin

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