Small Business

Have You Thanked a Business Owner Lately?

November 29, 2018 By kwmccarthy

The small business owner (aka solo owner, solopreneur, SOHO, or solo) is the unsung hero of modern society. Their pursuit of a dream is epic, daring, and brave. Small businesses dot the business landscape, and in the years to come more people will turn to starting a business for additional income or to replace a lost job or create one. Profit making is alive and we all benefit from the efforts of solopreneurs.

What does it mean to be in business? Being in business is a high and noble calling!

I love what the opportunity to start and run a business brings in terms of

creativity
production
value-adding
improved standards of living
funding of worthy causes

People who start businesses have my respect. Regardless of whether they’re starting a home-based business, a family business, or a high-growth/high-potential venture, they’re pursuing a dream with boldness.

Small business people are heroes. Every business starts as a small business. Business owners are to the Knowledge Age what the farmers were at the turn of the 20th Century: men and women who are willing to lay the mantle of responsibility on their shoulders and pull the greater load in hopes of a greater gain.

Business owners risk much in hopes of gaining much and giving more.

Certainly, profits and a better lifestyle are part of the anticipated gain. But there’s more. The measured ability to create and control one’s life, schedule, and vocational pursuits is the height of healthy individualism.

Truth be told, if you want to mature and grow into a better person—start a business! Government doesn’t build businesses, people do.

Find a need and fill it! That is the mantra of the business owner.

Like ants scouring a picnic ground for food, entrepreneurs search the marketplace for a business opportunity or find gaps of need in the market through inventive initiative. All types of businesses are launched—service, retail, professional, manufacturing, industrial, and, the hot item today, an internet-based business. Opportunity abounds!

Business owners do more than employ people.

Business owners create jobs when they manage their businesses prudently. Most of the business owners I know are generous with those in their charge.

For many, employment is simply another form of ministry.

I’m not talking charity here. No, we’re talking about

mentoring and development of others
providing opportunities
raising up leaders
entrusting managers
training the unskilled

Business owners see, find, and act on the good in others because it is simply good for business and, even better, for life.

Who’s typically volunteering? Look around and notice.

You’ll find small business owners serving on boards, volunteering for coaching, taking their lunch hours to serve the poor, being active in a church, driving Meals on Wheels, and more. These are the backbone of society. They’ve chosen a different path from their corporate counterparts who must manage vacation days, punch a clock, or otherwise account for their time to their employers in terms of ROI, not altruism.

So do this: Thank a business owner today for improving your community and life.

As you prepare to purchase gifts or engage services, make the special effort to support a local small business person. Investing your hard earned cash into a sale in their business recycles into your community in ways you may never fully grasp. Be thankful for them, for you know not their struggles and thhe hardships it takes to keep the doors open to be there for you when you need them.

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Recommended Resource: CLARITY FOR SOLOS

My colleague and Winter Park neighbor, Adam Dudley, has written a book. I had a few sneak peeks along the way in the writing process and I really liked what I read. While our writing styles and perspectives are different, we share a heart for the plight of the solo owner.

Adam, a huge advocate of yoga, brings a rather chill, yet focused perspective to the realities of being a solo. He gets himself out of the way to care for your needs. Adam is a thoughtful coach who listens well, processes in your best interest, and then offers wise counsel. Below his peaceful nature, the wheels are spinning as he’s thinking about what you need to succeed.

CLARITY FOR SOLOS offers great advice for solo and small business owners who are confused, stuck, or unsure about what to do next. It’s available on Amazon.com. Click the image to preview it.

Is Fear Avoidable?

November 1, 2018 By kwmccarthy

My research with over 850 small business owners reveals that 32% of the respondents say fear is their greatest obstacle to success.

So what is it with fear?

Can we avoid fear? How do we overcome fear? Is fear really, as the old acronym goes, False Evidence Appearing Real?

In this On-Purpose Business Minute, let’s address the question Is Fear Avoidable? After watching the video, read The 7 Most Common Fears Business Owners Face and what to do to conquer them.

The 7 Most Common Fears Business Owners Face

Fear of rejection
Fear of success
Fear of failure
Fear of exposure for who I really am
Fear of looking stupid or incompetent
Fear of what they will think of me
Fear of making money and exploitation

Overcome your fears using the “For PETE’s Sake” Approach described in The On-Purpose Business Minute:

Perception
Emotion
Training
Experience

Many fears are unnatural but very real to us.

Generally, for every fear you have, someone probably makes a living from it. So what is it they have that you don’t? Oh, For PETE’s Sake, they don’t have a thing on you. They simply have an abundance of improved Perception, Emotion, Training, and Experience. Your fear is their joy! How remarkable is that?

Dig into this topic more by reading FIT 4 Leading. This is the least known of my books and part of the On-Purpose Leadership Series. At only $10 plus shipping this small but powerful book provides you with strategies to be a better leader of your life for the rest of your life. Use the link to the book to find a free, introductory webcast at our shopping cart or visit the website.

Do You Know Your Target Audience?

October 25, 2018 By kwmccarthy

Are your sales not where you would like them to be?

With many new clients, I often find that the failure to aim narrowly at a specific target audience is

confusing clients
extending the sales process
demanding on salespersons
losing them business

Is your marketing strategy and plan truly promoting your goods and services to the right people?

Time and again when interviewing business owners, salespersons, and marketers, I find their marketing message falls short because of confusion over a target market versus a target audience. This simple strategic marketing mistake costs dearly as the customer is left confused with messages that speak at them instead of to them. Confused customers are less inclined to buy.

Conducting a target audience analysis identifies specific needs, wants, hopes, and aspirations.

When you speak the customer’s language it offers assurance that you understand them and know how to solve their problem. Their comfort that you can identify their specific problem draws them to a conclusion that you are more appropriate and capable of caring for them.

When you’re perceived to be a less risky purchase, then the value proposition tilts in your favor. More sales can follow.

Communicating in generalities leaves customers guessing.

Here are two examples of ads from home heating and air conditioning companies in a local paper.

Ad #1 reads: “We’re the number one HVAC specialists. Call us for all your needs.”

Ad #2 reads: “Has your home air conditioning system just stopped? Call and be cool soon.”

Advertiser #2 has invested a bit more time that speaks to the specific needs of his target audience. It may appear a more expensive and narrow strategy, but the real test is not the number of calls, but the number of qualified calls. What do you think, will #2 beat #1?

Follow this simple On-Purpose Business Person rule of thumb:

Now that you’re thinking about the concept, who’s your target market and target audience? Want to talk it out? We’re here to help you.

Can I Profit AND Gain My Soul?

September 27, 2018 By kwmccarthy

The 3 Tips for Profiting The World AND Gaining Your Soul

Guard your heart
Focus on the soul of people
Be about excellence on-purpose

In the book of Mark (8:36–37) it reads, “For what shall it profit a man, if he shall gain the whole world, and lose his own soul? Or what shall a man give in exchange for his soul?“*

Here is a sharp warning about allowing the pursuit of such fleeting things as money, advantage, pleasures, and fame to so cloud our being that we yield our character, personal leadership, respect, dignity, and relationships. We are wise to take heed because worldly temptations are alluring, but they may not be profitable.

Alarmingly, in that last phrase in Mark, there is an oblique reference to an inevitable transaction—you will have to exchange something for your soul. What will that be?

Does this mean that profiting and soul-losing are inextricably one?

I say, “No!” We can have both. We’re designed for it. In fact, to gain our soul and profit the world is the truest standard of living. Proof: how many times have you said you want to make a difference or make a contribution in your life or your livelihood?

How many times have you felt conflicted between balancing your life and your work? (Remember that life-work balance is a myth.) Purpose integrates your life and work into a meaningful whole.

So here’s the crux of the matter—you must choose which master you will serve first and foremost.

What is the exchange you’re willing to make for your soul?
Will you first serve mankind or make a profit?

There’s a reason that your personal 2-word purpose statement has a generic beginning of, “I exist to serve by …” That’s a big hint in terms of my recommendation.

After watching this On-Purpose Business Minute, please share your thoughts in the comments section below.

What’s your take on the matter of gaining your soul and profiting the world?
Do you have an example of someone who is doing both with excellence?
Where is your greatest struggle with integrating what seem like two opposing masters?

* The Message is a modern translation that uses more common language to bring forth powerful principles and insights found in scripture. Here are the same verses from The Message:

“What good would it do to get everything you want and lose you, the real you? What could you ever trade your soul for?”

Is It Right to Pray For Business? (Part 2)

September 13, 2018 By kwmccarthy

Yes! Pray for Business.

My most recent On-Purpose^® Business Minute, Is It Right To Pray For Business, clearly struck a chord with many viewers as the public and private comments came pouring in. Additionally, I had a record number of unsubscribers from The On-Purpose Business Minutes. Too bad for us all.

In my decades of business advisory and consulting services I’ve worked with founders of a Fortune 100 company to floundering entrepreneurs. The principles of sound and ethical business can all be found in the Bible. But if you don’t have a biblical understanding, it is hard to know that.

Purpose is a spiritual concept.

That may make you uncomfortable. Don’t let discomfort keep you from growing as a leader or growing your business. Learn to pray for business success. Matters of faith often arise in my work with leaders.

Prayer is a natural outgrowth of these engaging relationships.

Plus prayer beats talking to yourself.

Your insights and comments are always welcome below.

Be On-Purpose!

Kevin

How Good Is Your Life Plan?

August 28, 2018 By kwmccarthy

Be honest with yourself … do you know how to make a life plan?

Do you even have a plan?

Is it a written life plan?

My experience with clients and readers of The On-Purpose Person tells me very few people have any sort of a plan in place for their lives, especially a written plan. Sure, we have ideas and dreams that we ponder now and then, but to take it to the step of writing out a plan is very rare.

The process in The On-Purpose Person is a format and guide for creating a life plan that is very meaningful and gives you a strategic advantage in life.

Imagine a contractor attempting to build a house without blueprints. It makes no sense, yet many of us are building lives without the benefit of a plan.

Do you want a life plan?

Chances are you don’t know how to structure your life and process the information, so you haven’t created one. Here’s where one of our On-Purpose Personal Leadership Coaches might serve you well.

I have access to the all-time, world’s best planner. Drop me a line, briefly share your interest and the help you want. Perhaps you’ll want to meet him?

Be On-Purpose!
Kevin

The On-Purpose Person and Making Life Plans:

“Without a doubt this is the best guide I have seen for creating a meaningful life and plan.”
– Dr. Malcolm E. Hawley, DDS

“The On-Purpose Person is a valuable addition to an important and growing literature on effective time management and leadership. McCarthy brings to life and makes operational powerful ideas that will help all of us make a difference.”
– John W. Rosenblum, PhD, Dean Emeritus, The Darden School

“The best tool I’ve seen for turning good intentions into positive actions. Highly recommended for anybody, but especially for those who need a way to organize unstructured time—like clergy!”
– The Right Reverend William Frey,
Dean, Trinity Episcopal School for Ministry, retired

“What’s happened to the American Dream? Despite working harder, too many people lack fulfillment, happiness, and emotional security. The On-Purpose Person gets us back on track, organized around what really matters, and equipped with a purpose and plan for thriving in a rapidly changing world.”
– Dr. Wayne Scott Andersen, D.O.
Author, Dr. A’s The Habits of Health

“Reading The On-Purpose Person changed my life. The concepts and practical applications detailed in this wonderfully engaging book empowered me to re-focus my personal and professional goals to achieve true inner peace.”
– Gordie Allen
CEO & Professional Sales Trainer, Leads-Plus, Inc.

Are Your Prepositions Working?

August 23, 2018 By kwmccarthy

How are your career and/or business results? Who doesn’t want better results?

The solution you seek lives in one of three business “prepositions.”

Are you:

Working IN your business
Working ON your business
Working WITH your business

Michael Gerber‘s business book, The E-Myth, introduced many of us to the concept of working “in” and “on” your business. Michael nails these two concepts.

Let me add to his equation the concept of working “with” your business.

Watch today’s On-Purpose Business Minute and use the three prepositions to assess your business proposition so you can be on-purpose!

Is More Money Your Answer?

August 2, 2018 By kwmccarthy

Ask most business people what they need and the likely answer is “more money!” That’s like asking a football coach what he needs: “More points to win the games.” The real issue is What does it take to produce the points or the money?

Money (or points) is a self-deceiving answer or an easy target to articulate.

While Stephen Covey’s Habit #2 is “Begin with the end in mind,” it is as promoted just a beginning to the end. When we only have the “end in mind,” shortcuts are probably even ethical compromises.

The “Management by Objectives” movement has suffered many of these challenges. While never the intention of its creators, it became a rationale for sloppy management and the abdication of leadership and strategy.

Having worked as and with business owners for five decades (I started very early), I can tell you that money may be the obvious answer, but it is rarely the right answer.

Money is a specific commodity with well-defined functions, mostly as a measure.

Oddly, the lack of money in business may be more valuable than the money itself. It forces us to get real, to be creative, and to assess what’s working and what isn’t working. In the end, we’re apt to become better prepared and more capable of adding higher value and better services at a lower cost. Ergo, we make more money.

Being in business provokes us and pushes our buttons emotionally.

I’m not saying go out there and look to take stupid hits. On the contrary—avoid them, but some number of hits are inevitable. Rather than letting them take you down, let them build you up by learning, growing, and maturing.

In this On-Purpose Business Minute, I’m sharing with you the three most common attributes that attract money to businesses: law, order, and opportunity. If you’re a business owner or entrepreneur, this is a must see Minute.

Need some help with your business? On-Purpose Business Advisors has worked with start-ups and entrepreneurs to Fortune 100 CEOs. Email me to learn more.

Resource

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