• Skip to main content
  • Skip to footer

Kevin W. McCarthy

The Professor of On-Purpose

  • Book Kevin to Speak
    • Programs
    • Be On-Purpose®
    • Making Meaningful Money™
    • Leadership Mettle™
    • TOUGH SHIFT®
  • About Kevin
    • Endorsements
  • Blog
  • Search

Leadership

Why Is Life So Hard?

October 10, 2017 By kwmccarthy

In this On-Purpose Minute we’re exploring one of the greatest hidden impediments to living a better life: confused language, in general, and—specifically—the words of strategy and planning. Purpose, vision, and mission are used synonymously though they are not the same. Each has a unique quality, capacity, and meaning.

Each strategic term of Purpose, Vision, Mission, and Values answers a TOP Pal 2014 w copyrightspecific question and speaks to a distinct aspect of personal and organizational strategy.

Purpose: Why do I exist? (Being: Identity and worth)

Vision: Where am I going? (Seeing: Direction and dreams)

Mission: What do I do? (Doing: Planning and action)

Values: What is important? (Choosing: Decisions and importance)

On-Purpose, therefore, is when your heart, head, and hands are aligned and integrated with the highest values.

On-Purpose® is both a process and state of being strategically integrated while giving practical expression to who you truly are. You prosper others and yourself—it’s a win–win. As a result, you can’t help but make a difference.

Too many of us live our lives desperately seeking “to make a difference.” It is a noble aspiration, but a misguided approach. When the focus is the result and not the cause, then we’re almost sure to get distracted and detoured.

Instead, focus on becoming the personal leader of your life.

Know who you are—really.

  • Write your 2-word purpose statement.
  • Invest the time to clarify your vision and missions.
  • Specify your values—the boundaries and guidelines of your life that matter most to your overall health and well-being.

Need help? Explore The On-Purpose Shop for books, tools, coaching, and more.

Decay and destruction are easier than growth and construction. Being on-purpose is work … but consider the alternative. And that, dear reader, is why life is so hard.

Rock-paper-scissors chartRock–paper–scissors chart (Photo credit: Wikipedia)

When there isn’t agreement on the definitions of Purpose, Vision, Missions, and Values—but plans are made with them—then those plans are confused. Confused plans result in under-performance. Under-performance calls for a review and update of the plans. Rock–Paper–Scissors!

Can a good old game of Rock–Paper–Scissors help you to unlock the difficulties of your life?

Yes!

  • Rock breaks scissors.
  • Scissors cut paper.
  • Paper covers rock.

We know the rules and the game.

The problem isn’t the process, tools, or sincerity of the people. The problem is outside of the system. The terms of leadership and strategy are confused so the entire “game” is rigged against you to almost always fall short.

Have you ever asked yourself, Why am I so frustrated and overwhelmed? Do you think you’re crazy or something is wrong with you?

If you’re crazy, then you don’t know you’re crazy. If you think you’re crazy, then you’re sane enough to know you’re not going mad. All this, therefore, means you aren’t crazy—just stressed, worn, and detoured from the life of your dreams but not the life of your reality.

When the world within us is confused, directionless, and searching, to assume the world outside of us is going to magically provide what we’re looking for is stepping on the unhealthy path of voluntary victimhood.

To make sense of the world about you, make sense of your life.

Start with consistent definitions of purpose, vision, missions, and values. Then, answer the questions above. The On-Purpose Person provides the method and steps to lead your life on-purpose.

How’s Your Trust Account?

July 18, 2017 By kwmccarthy

In polite company, we’re told not to discuss religion, sex, or money. So today, I’m not discussing sex!

God is a very loaded term these days so please let me add an inclusive caveat to the Minute and my use of God.

God is being used in the broadest possible terms without affiliation to a particular denomination, faith, or point of view. I’m using God as inclusive of your worldview even if you’re an agnostic.

You may call God Nature, The Life Force, The Trinity, Jesus, Abba, Spirit, Jehovah, The Big Bang, or some other point of origin for the planet and our lives on it. In other words, unless you are a hard core atheist, don’t be offended.

Trust, not God, is the focus of the OP Minute. If you are searching for purpose, then you can’t avoid the spiritual nature of your quest and the need to trust that something bigger than you exists. Sure it raises important questions that profoundly affect our lives and color our worldview.

Do This: Grab a piece of paper and invest 60 seconds to jot down your answers to these questions:

  • Can you trust?
  • Where is your trust placed?
  • Where has your trust been violated? What did you learn?
  • Who do you trust … why?
  • How do you find trust in the midst of the swirl of current world events?
  • Without trust, can you ever find rest or peace?

God (broadly referenced remember) is bigger than we are. God is present today and around tomorrow. Long after we die, God exists. God is humbling and continuous. There’s something undeniably bigger than us, and God is a widely accepted term for that something.

When I go to the ocean, I often think of the sound of the waves crashing on the beach as the heartbeat of God. We can close our ears, minds, and hearts to the presence of God, but we can’t stop the waves from beating the shores. And we can’t stop those waves from pulsing on our hearts.

Trust, then, is a coming to terms with the world and your place in it.

Money, while nice to have, is a store of value but a counterfeit store of trust. If you’ll accept my premise about money, then where do you place your trust? Repeat this cycle of asking yourself where is the basis of your trust.

Honest repetition of the cycle eventually peels back the layers of empty stores to reveal God. Yet God is more concept than concrete. It defies logic to trust a mere concept. Yet, the mystery of God’s presence for as long as you can remember becomes undeniable. Something is there that our minds alone can’t grasp. And now we’re being asked to trust it more than we do when driving through an intersection with a green light. Weird, huh? Wonderful, yes!

That source of it all is why “In God We Trust” is such an important reminder of what matters most even as we wisely earn, save, and invest money.

Be On-Purpose!
Kevin

What Is Your Cost of Poor Direction and Communication?

July 13, 2017 By kwmccarthy

At a client management roundtable I facilitated, the participants emphasized the lack of direction and communication. Their sentiments were echoed and validated by an employee survey. When asked to perform a financial assessment on the cost of poor communication and direction, within two minutes these leaders had calculated over $12 million in costs or 25% of the company’s gross revenues.

Is this high cost an exaggeration? Not at all. Their experience is typical.

Through the years I’ve invited clients to assess the cost of being off-purpose. Consistently, it is a breathtaking percentage of revenues. Here’s why: every line item on the financial statements is affected. The effect, however, is mostly indirect so the true cost is out of sight on the typical performance metrics.

Broadly insufficient direction and communication reflect on the top leaders. Experience tells me it isn’t that the top leaders won’t direct or communicate, it is that they don’t know what to communicate.

Direction and communication are deep strategic matters residing in the office of the CEO and C-suite.

Purpose, vision, missions, and values form the basis of core strategy that informs the business plan. Generalities instead of strategic clarity muddy direction and communication. When the leadership and management team are fuzzy, then the supervisory and frontline people are left guessing what to do.

Interestingly, those who “guess” better than most, get promoted. They imagine being in management will give them the opportunity to manage better than they were managed. In fact, they soon discover they’re just closer to the source of the problem and are even more exposed to the risks of managing through the mud. This can lead to a feeling of being squeezed between upper management and frontline workers.

On one hand, one wants to be loyal to their employer; yet, on the other hand, it is really hard to defend dumb policies and procedures with no basis of strategy or logic. In top management’s defense (to some degree), it is a fine line to walk between leading and managing versus dictating and micromanaging.

If you are the CEO, figure out your strategy and direction and commit yourself and your team to being true to it. Sell it consistently with great internal communication and reward right behaviors.

One of the great movie lines of all time comes from the movie Cool Hand Luke starring Paul Newman. The chain gang prison captain says to Luke after rendering a whipping on him, “What we’ve got here is … failure to communicate.” Watch Video.

Indeed, we do have … failure to communicate. Imagine being in my shoes and seeing huge gains and savings to be had in a business, yet the leader is out of the comfort of his or her experience or they assume they are communicating.

Expecting others to be mind readers is frustrating for everyone.

Purpose is the beginning of clarity in life and business. It pays big dividends to be on-purpose.

 

 

Have You Had Your Profit Epiphany?

June 22, 2017 By kwmccarthy

Profit-making has a bad rap.

Too often we associate profit with greed.

Truth be told, greed is an attitude of the heart that is often revealed in business but isn’t inherent to being in business.

If your heart’s desire is to truly be of service to others, then greed is likely not going to be your problem. Your challenge is just the opposite—you run so far from the appearances of greed that you overdeliver and undercharge so often that your business is hanging by a thread. Check your mindset and see if I’m right!

This On-Purpose Business Minute may be just the message you need to hear to awaken you that it isn’t your marketing, sales force, or operations that needs the adjustment—it is your internal posture about profits in need of repair. 

 

Creating Customer Service Excellence?

June 8, 2017 By kwmccarthy

Customer service is first an attitude before it is a behavior. Too often we focus on creating excellent customer service skills but we neglect the well-being and perspective of the person delivering it. How a customer is treated makes all the difference to their impression, experience, and promotion—yes, promotion—of your business.

Treat your customers right—first, because it is the right thing to do in a civil society. Second, treat them right because it is really smart business.

Do you have a concerted effort to improve the customer experience? If not, why not?

Customer service would appear to rest mostly on the shoulders of the front-line person interacting with the customer.

But does it really? Long before the customer relationship begins the top leaders of the organization hire the employees, set the standards, make investments, train managers, and create training programs.

The front-line employee is an easy target when things go wrong with customer service complaints. Admittedly, the front-line person does have a high responsibility. The fact is customer service improvement is a joint effort unified and girded by the strength of personal leadership across the entire team.

If your customer service levels have plateaued below your standards, then consider that you might have a systemic problem rather than a people challenge. Look to your business strategy, departmental cooperation, hiring, technology, training, or any number of issues under the purview of the “Customer Service” department.

Customer service skills training may provide a quick fix, but it is rarely a long-term improvement in the customer experience.

Watch this On-Purpose Minute, “Do Good Manners Matter?” about the importance of manners and the Ritz-Carlton approach to serving “ladies and gentlemen.” Having recently stayed at the Ritz-Carlton in Buckhead, GA I can tell you that this approach remains alive and well.

How On-Purpose Partners can help you

If you lead the company, you may need an assessment and recommendation to shift your corporate culture toward customer service excellence. We also offer one-on-one executive coaching as well as training and development programs designed to help your team members become TOP Performers and excellent in their customer service. Email us to arrange an appointment.

How Do I Become A Leader?

April 25, 2017 By kwmccarthy

In a conversation with a very financially successful woman she confessed to me “I am not a leader.” Her sincere, albeit inaccurate, self-assessment stunned me. Not only did I respect her as a leader, I knew a number of others who shared my opinion of her. 

It didn’t matter what I or others thought of her. She didn’t see herself as a leader, so she wasn’t. But I did have a long conversation with her to share some of what is in this On-Purpose Minute video and text.

Just as I believe we’re on-purpose persons in creation, I believe we’re all leaders in creation, too. Image of two hands with one finger of each touching, with the quotation "Every person is a leader in creation."

Here’s why: We are all leaders at some place, in some topic, at some time, or with some people. Clearly, there are those of us who are more naturally front and center in visible positions of leadership. 

The conversation with the woman got me thinking about those who don’t see themselves as leaders. With this On-Purpose Minute, my hope is I can awaken you to your leadership in small areas so you can leverage these as building blocks to grow your personal leadership.

Here are Five Tough Shifts in your thinking to become a leader:

  1. Recognize where you presently lead
  2. Relabel yourself as a leader
  3. Know yourself better
  4. Practice your leadership skills by leading your life better
  5. Realize you won’t please everyone

Feel free to add your suggestions in the comment section below.

This is a classic On-Purpose Minute. The On-Purpose Leader Experience is NOT being offered this May. Below is a link to a preview of one from May 2012. 

 Here is a link to a preview of The On-Purpose Leader Experience. 

Are You Managing Your Profits?

March 9, 2017 By kwmccarthy

Profits are the lifeblood of any business. Without them, the business dies. However, the body of the business is your strategy, structure, and systems that are organized and managed in such a way that profit is the natural outcome.

It is so easy to get focused on managing to a profit that we forget the body of profit creation. Avoid falling into the pit of managing numbers and forgetting that profits are the result of a team of people being well led and organized to serve a customer base with sufficient value to produce a profit.
profit

Your profit and loss report makes a statement about what matters most in your business leadership. “Follow the money!” was the advice of Deep Throat, the Watergate secret informer. Following the money reveals much about the priorities of the business leaders and managers.

Your definition of profit frames your leadership and management methods. If net profit is only about the dollars and cents, then your cost of doing business is likely too high because you’ll have high turnover of team members and customers. Profitability is a financial as well as a human measure for adding and creating value. Ignore either one and your P&L will suffer. Invest in both and you’ve increased your probabilities for profiting.

Everyone profits when we recognize it is profits AND people, not profits or people.

Yes, financial profits matter. Integrating people and profits is the role of leadership and management, respectively. So how are you doing?

In the long run, your business’s valuation will reflect the attitude and excellence of the corporate culture you’re establishing. Short-term fixes (coupons and discounts) to stimulate profits are drug-like highs and can often undermine or compromise the core values of a business. This sends your best employees scurrying to the doors because it signals leadership panic plus a loss of stability and commitment to the people and brand promise.

Want to increase your profits? Increase your contribution, capacity, and capability to add value to your employees, customers, and stakeholders. Always look for substantive ways to create fundamental improvements in profitability. Everyone profits when we recognize it is profits AND people, not profits or people.

 


Employee Engagement: How Are Your Three E’s?

October 27, 2016 By kwmccarthy

Peter Drucker, the famous management guru, spoke of doing business with effectiveness and efficiency. Let’s add another “E” to the equation: Engagement, as in “employee” engagement. Learn to assess your career and business using these 3 E’s and you’ll be amazed what might be revealed about your career, team, or business. 

Engagement has more recently come to the forefront of employee discussions by The Gallup Organization. I admit to being a huge fan of their work on Employee Engagement. Twenty years ago, I had the pleasure of partnering with a Gallup leader on a client assignment, and I was roundly impressed. Several years back, I reconnected with their work again through a client’s company. Their books and StrengthsFinder survey are first rate as well.

Jim Harter, Ph.D., author of New York Times bestseller 12: The Elements of Great Managing, talks about the power of Gallup’s 12 questions at this Gallup site.

Team Engagement is one of the primary measures for a Chief Leadership Officer™. If you’re leading a business, then you need to get your head into this topic. Leadership of people is the future — engage with it! Be a CLO

Efficiency. Effectiveness. Engagement

Chapter 7 of Chief Leadership Officer will positively rock your take on employee engagement. Basically, the very use of the term “employee” dooms the engagement effort to failure. An employer-employee relationship is transactional. Whereas, engagement is relational.

Chief Leadership Officer – order your book today!

  • « Go to Previous Page
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • Page 5
  • Page 6
  • Page 7
  • Go to Next Page »

Footer

Search this site.

  • Making Meaningful Money™
  • Leadership Mettle™
  • Booking Kevin
  • About Kevin
  • Endorsements

Copyright © 2025 · Kevin W. McCarthy, Winter Park, FL