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Kevin W. McCarthy

The Professor of On-Purpose

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Leadership

If You’re “Fine,” You Might Be in Trouble

February 19, 2026 By kwmccarthy

“Fine” is one of the most dangerous words in the high-performer vocabulary. This response sounds stable, positive, and mature. It sounds like you’ve got things under control.

But Fine is far too often code for I’m managing the damage. You’re functioning, but you’re not flourishing. You’re holding it together, but you’re losing yourself. And the longer you live in Fine, the more normal dysfunction starts to feel.

High performers rarely fall apart in dramatic ways. They don’t implode. They don’t quit. They don’t blow up their lives.

No, they’re used to a low-grade unease. This form of selling out sneaks up on them over time like a proverbial frog in the pot.

Being stretched and being tired is their new normal — just as putting themself last and, increasingly, disconnecting from their own reality. But deep down, they know living like this isn’t normal.

And when they’re asked “How are you doing?” they say, “Fine.”

Not because it’s true. Because it’s easier. The quiet truth is Fine is often the comfort word of people who are capable enough to keep going but no longer clear enough about why they’re going.

When you live in Fine, three things typically happen:

  • First, your outer life keeps performing. You meet deadlines. You make payroll. You deliver. You show up. You keep the plates spinning. To everyone else, you look steady, reliable, and successful. No one is worried about you because you’ve trained them not to be. You’re a duck calmly swimming across the lake but paddling like hell underneath.
  • Second, your inner life quietly shrinks. You don’t feel broken. But you don’t feel alive either. Joy thins. Curiosity fades. Presence slips. You’re driven. You start treating life like a job you’re good at rather than a calling you’re living into. You’re still impressive on the outside but smaller on the inside. Impostor syndrome has set in.
  • Third, you become increasingly tactical instead of strategic. Your days are spent managing what’s urgent rather than shaping what matters. You react more than you reflect. You address problems faster and faster to get through your checklist. You’re in a quick-fix mindset. You keep busy so you don’t have to slow down and actually reflect on your life. Like a shark, you need to keep moving forward for fear of dying.

That’s why Fine can be so deceptively dangerous. It keeps you just comfortable enough not to change. But not alive enough to thrive. Fine is a detour from being true to you.

Here’s a simple way to check yourself — not as a test, but as a mirror.

Outside: Do you look like you’re handling everything?
Inside: Do you feel like you’re carrying too much alone?

If that’s you, whether a little or a lot, try this. Make one small move this week that brings you back in sync with that small, still voice within you crying out to be heard instead of tamped down yet again.

Your one small move need not be dramatic. Admit that success is starting to cost more than it gives. Notice where your calendar is taking charge over your calling. Listen for when you reply Fine, and pause long enough to recognize your lack of candor with yourself. Figure out the source of Fine.

The point is this: Fine is a secret lie we say to ourselves. It’s a way to deflect the deeper inquiry for fear of the truth being revealed. This isn’t politeness. It’s emotional poison.

The antidote to Fine isn’t more effort. It’s confidence about why you exist, where you’re going, how you’re fulfilling your vision, and what you refuse to compromise. Purpose, Vision, Missions, and Values are the essential elements for leading yourself and everything else in your life.

When your Purpose is clear, Fine relaxes its grip. You start caring less about looking good and more about being aligned. When your Vision is clear, you stop drifting into what’s urgent and start moving toward what’s meaningful. When your Missions are clear, you reclaim your days with intention and meaning instead of being dragged through a packed schedule of obligations. When your Values are written out, you make decisions from conviction instead of pressure.

None of this requires perfection. It requires presence, awareness, and a decision to be on-purpose. It can be overwhelming. So don’t fix your whole life all at once. For now, set a cornerstone as a simple building block for bringing order to your very full, crowded, and capable life.

If you’re feeling stuck living in Fine, it doesn’t mean you’ve failed. It means you have insight. It also means you’re finally ready for something deeper. A life that is full and fulfilled. A life that works and makes sense. A life that succeeds without selling out. You’re maturing as an adult.

Get started being on-purpose today by downloading my 3-Step Guide for Being On-Purpose®. It’s a simple way forward, so you can relish in your success without selling out.

Success without Selling Out: The Hidden Cost of Being the Reliable One

February 1, 2026 By kwmccarthy

Summary: Being the Reliable One can quietly devolve into a selling-out condition called bitterness. Beware of thin-skinned, testy, tough-hearted people. They’re often former Reliable Ones who lost their way. The On-Purpose Approach shows Reliable Ones how to do their heart work and become tender-hearted and thick-skinned while being authentic to their high character traits of service and dependability. Download A 3-Step Guide for Being On-Purpose®: Success without Selling Out.


Being known as The Reliable One is a noble character quality and often a mark of success. That is, until it crosses into a mental pit called bitterness.

When you’re the one who always comes through, people don’t just appreciate you… they lean on you. They assume you can handle it. They turn to you more often, engage you more frequently, and ask you to get even more done. You relish the responsibility and recognition of your capability and contribution.

You’ve likely heard the expression, “If you want to get something done, ask a busy person.” Here’s a twist for the Reliable Ones: If you want to get something done right, ask the Reliable One.

A Problematic Pattern of the Reliable One

The Reliable One label is complimentary, uplifting, and affirming. But left unchecked a quiet and problematic pattern of selling out emerges.

You know the game. People turn to you to “just do one more thing.” And before long, you’re carrying what was never yours to carry. The danger isn’t that you’re weak. Your kryptonite is that you’re good-hearted, able, and strong.

Now you’re carrying the lion’s share of the load. Others have offloaded their work and responsibilities on you. They go home to their pleasures while you stay late, toiling. The more you step up, the more they step back.

This pattern regularly occurs:

  • Between siblings
  • Between business partners
  • Between spouses
  • Between co-workers
  • Between consultants and clients

Despite all the external accolades, on the inside you increasingly feel the weight. You brain never shuts off. Responsibility follows you everywhere. Your to-do list grows faster than you can check it off. Rest feels like a guilty luxury. Saying “no” feels like letting someone down. As the flood of needs keeps rising, you frantically patch the dam to keep everything from breaking.

Why You’re Susceptible

You are the Reliable One because of your deep desire to serve and deliver results without fanfare. This combination of humble productivity and predictability opens the door to being gradually used, even abused, by others.

It sneaks up on you until one day you ask the sell-out question: “How did I get here?”

You finally recognize that what brought you success is also what’s bringing you down. You feel foolish for being so naïve, for letting others take advantage of you. You’re exhausted, out of order, and fed up with others dumping their work on you while they merrily carry on with their lives while reaping the rewards of your diligence and effort.

And then the resentment begins.

They took advantage of you.
They rode on your back.
They took credit for your work.
They got the promotion.

Welcome to bitterness.

Bad News. Good News.

The bad news: you’re officially bitter.

Your need to feed your “success identity” as the one who gets stuff done right drained your well-being. Unbridled reliability may have built your “successful” career, business, or relationship—but it came at the price of actually enjoying your accomplishments.

Or worse, you hate that you’ve become a doormat for deadbeats.

There it is—the hidden cost of being a successful person with the superpower of reliability.

The good news: you can regain your dignity and your spark for life.

Having recognized this symptom of selling out, it’s time to own it. Don’t wallow in the blame game of what they did to you.

You did this to you. Swallow the bitter pill and let it pass through your system for what it is—psychological waste.

The Hidden Secret to Reclaiming Joy

Intellectually, you know your strength has become a weakness. But efforts to change your habits, environments, or relationships haven’t lasted.

In other words, you can change careers, spouses, bosses, and co-workers—but as a Reliable One, you’ll fall into the same selling-out pattern.

Take heart. Recovery isn’t about becoming less reliable, service-minded, or kind-hearted. Nor is it about doubling down—becoming an even more Reliable One to expose others’ deficiencies.

No. Don’t go there.

To turn bitter into better, focus on who you are—and who you are becoming. Learn to be the Reliable One for yourself. Put your remarkable superpower to work on making your own life make sense.

Help for Your Heart

Your outer work is merely a reflection of your inner work. When something is off in your outer life, the source of the problem is within.

Dig into who you are, where you want to go, how you’ll get there, and what truly matters. In deep-strategy terms, that’s your purpose, vision, missions, and values.

By discerning what matters most—and being strong enough to protect it—you are living On-Purpose.

Here’s help for your heart.

Download A 3-Step Guide for Being On-Purpose®: Success without Selling Out.
It’s a proven, simple way forward to reclaim your authentic self while still being the Reliable One who is happy and whole.

Be On-Purpose!
Kevin

How Solid Is Your Leadership?

October 4, 2018 By kwmccarthy

The self-awareness and inner strength of the leader get transmitted throughout the team, division, or business.

It is hard to see ourselves for how we really are.

  • Some of us are hard on ourselves.
  • Others of us overestimate the strength of our leadership.

There’s one defining benchmark that will clarify how solid your leadership is.

I address it in this On-Purpose Business Minute.

Have you ever been led by a solid core leader? Count your blessings!

Can I Profit AND Gain My Soul?

September 27, 2018 By kwmccarthy

 

The 3 Tips for Profiting The World AND Gaining Your Soul

  1. Guard your heart
  2. Focus on the soul of people
  3. Be about excellence on-purpose

In the book of Mark (8:36–37) it reads, “For what shall it profit a man, if he shall gain the whole world, and lose his own soul? Or what shall a man give in exchange for his soul?“*

Here is a sharp warning about allowing the pursuit of such fleeting things as money, advantage, pleasures, and fame to so cloud our being that we yield our character, personal leadership, respect, dignity, and relationships. We are wise to take heed because worldly temptations are alluring, but they may not be profitable.

Alarmingly, in that last phrase in Mark, there is an oblique reference to an inevitable transaction—you will have to exchange something for your soul. What will that be?

Does this mean that profiting and soul-losing are inextricably one?

I say, “No!” We can have both. We’re designed for it. In fact, to gain our soul and profit the world is the truest standard of living. Proof: how many times have you said you want to make a difference or make a contribution in your life or your livelihood?

How many times have you felt conflicted between balancing your life and your work? (Remember that life-work balance is a myth.) Purpose integrates your life and work into a meaningful whole.

So here’s the crux of the matter—you must choose which master you will serve first and foremost.

  • What is the exchange you’re willing to make for your soul?
  • Will you first serve mankind or make a profit?

There’s a reason that your personal 2-word purpose statement has a generic beginning of, “I exist to serve by …” That’s a big hint in terms of my recommendation.

After watching this On-Purpose Business Minute, please share your thoughts in the comments section below.

  • What’s your take on the matter of gaining your soul and profiting the world?
  • Do you have an example of someone who is doing both with excellence?
  • Where is your greatest struggle with integrating what seem like two opposing masters?

* The Message is a modern translation that uses more common language to bring forth powerful principles and insights found in scripture. Here are the same verses from The Message:

“What good would it do to get everything you want and lose you, the real you? What could you ever trade your soul for?”

How Can I Be a Better Leader?

September 20, 2018 By kwmccarthy

“How can I be a better leader?” is a question I am regularly asked by clients and audience members at speaking engagements. Leadership development is 1 of 3 competencies to master to increase one’s contribution and call to service.

Let’s explore the central, inescapable reality of how to be a better leader—The On-Purpose® Principle.

By understanding and applying this concept to your life and work, you’ll see that authentic leadership comes naturally rather than being a forced effort.

To become a leader, become a better you by beginning with knowing your purpose in life—your inherent worth and reason for being that live in your heart. Your purpose is an amazing gift too often buried under layers of doubt, pride, wounds, and challenges. Rather than seeing these layers as prevention from getting you to know who you really are, what if they are protection and preparation for just this time in your life to really understand the power of your two-word purpose, and being on-purpose?

Purpose is the bedrock of all leadership development.

Once you know your purpose, it will not be denied in spite of obstacles and setbacks. It works toward expression and contribution. The only person, circumstance, or condition that can stifle it is you.

Take 100% responsibility for being on-purpose (Think Inc!). Even in the worst of circumstances, you won’t get caught up in the blame game which distracts and chokes the pathway to being on-purpose.

TOPBPerson cover

Let’s take to the whiteboard for insights and practical application of the On-Purpose® Principle so you can create high alignment of your personal purpose with your organizational purpose. That’s how you can create peak or TOP performance as a leader of your life and work.

Keep the On-Purpose® Principle in mind, and you’ll discover that your matters in business, psychology, or management just got a whole lot easier and cheaper to understand and lead.

The bedrock of leadership is all about the purpose of the person being aligned with the purpose of the organization.

Be On-Purpose!

Kevin

P.S. Want to read and learn more about The On-Purpose® Principle? Order The On-Purpose Business Person by clicking here or buying it from amazon.com.

Are You Prepared To Truly Prosper?

September 18, 2018 By kwmccarthy

Let’s dig into the true meaning of the root of prosperous—the word “prosper.”

A dictionary is a wonderful record of history for the change in meaning of words 2618165_f520over time, especially as slang moves into everyday conversations. In the past decades we’ve seen in certain contexts that bad can mean good, and cool can mean hot, and sick is amazing.

Sadly, modern usage can twist and dilute the profound, deep meaning and roots of words. Prosper has suffered a measure of this cheapening of meaning, especially the mutual aspect or the healthy win–win part. 

To prosper evokes happiness as the founders of the USA intended and used the word. In writing about the inalienable rights of man, Jefferson, Adams, Franklin, et al. saw happiness as a mutual raising of the human mind and spirit while also in service to uplifting the human condition.

In essence, to prosper is to be fully for oneself AND fully for others.

The Founders’ point of view was a win–win, rather than a narcissist’s zero-sum game of self-enriched winners at the expense of the “losers.”

What a wonderful ideal! In short, we’re each capable of being a hero instead of a heathen. Yes, it is a high bar, but what’s the alternative?

“You may have dollars in your pocket, but you will never prosper until you are at peace with yourself.”

The false notion that prosperity is purely financial sets us up for deep dissatisfaction. Prosperity is so much more than a bank account. It lives in our spirit and attitude and can trump our conditions.

Knowing your purpose empowers you to be more fully awakened and aware of who you are. This more intentional and healthier approach to life strengthens and emboldens you to live and lead in greater accord with the design of your life.

On-Purpose Logo tag w colorThe centerpiece of the tagline for On-Purpose® is the word Prosper. Within the On-Purpose Approach, each of us is invited to set our own standards for what it means to “Prosper.” This is why “Prosper” is preceded with “Be Yourself.”

To prosper means to succeed or thrive in a healthy way.

A “healthy way” translates into a measure of self-control, morality, and consciousness of the well-being of others. In other words, “to prosper” is a mutual objective rather than an individual enrichment.

My use of “Prosper” in the tagline may border on archaic but, please, let’s not let the rich inspiration and meaning of this important word get lost in time.

To prosper is good

  • for you
  • for me
  • for your neighbors
  • for your country
  • for the planet

Embrace the ideal of being a person who prospers.

As always, my hope and prayer is that you will be on-purpose and use the “tagline” to guide your personal leadership development and to guard your heart from the sin of self-importance while stretching into service.

If you want to make a difference with your life, the process is now before you about as simply stated as to be on-purpose.

May you truly prosper!

—————

“Peace as the foundation to a prosperous life.”OP Person and Peace covers

It is easy to say, but it may feel impossible to realize. Consider On-Purpose Peace, a small group study for Christians which can also be used individually or as a couple.

Are You Prepared To Lose To Gain?

September 11, 2018 By kwmccarthy

In today’s On-Purpose® Minute, let’s explore the gains to be found in loss! You might be surprised just how effective loss can be to our long-term benefit.

How do you deal with loss? What is loss?

Are you prepared to have loss in order to gain?

Locallygrown-produceCould it be that loss and—more importantly—learning how to deal with loss are simply as organic to life as the vegetable section at your local Whole Foods store?

In The On-Purpose Person, I reference fighters, floaters, fleers, and flitters as “styles” for dealing with stress and life. There, you’re encouraged to be a navigator, one who leads and manages through change rather than reacting to and being a victim of it. It takes an inherent calm and peace.

As a formerly ranked tennis player, when I have been in “the zone” on the court, I play without the stress and strain of forcing my play. Things just seem to click better. The secret to getting and staying in the zone to some degree is detaching from the usual expected outcome—to win the match.

The ability to play better comes from navigating the experience positively. It is hard to keep this “above the fray” mindset, but when one does, the body and mind are able to perform seemingly without effort.

In business, on the tennis court, or on the golf course, I’ve seen far too many talented people tighten up for fear of loss. This “choking” isn’t a personal failure; it is a growing experience if we allow it to be instructive versus destructive.

Oddly, loss is important to our health, well-being, and finances because it helps us to mature and grow.

Sailors on a ship may not be aware of the big picture or have the experience to place what is happening to the ship in a proper context. A ship’s captain, however, brings the capacity to navigate the shoals and shores safely even in a storm.

If you are learning—and we’re all life-long learners—then anticipate there are situations when you are a sailor and other times when you are a captain.

Learn from your losses, and your life passage will be calmer and more productive as you gain from each loss.

Is It Right To Pray For Business Success?

September 6, 2018 By kwmccarthy

Prayer Integrates

Many of us grew up with a compartmentalized view of life. The wisdom of the day went along these lines: “Your personal life is your personal life. Your business life is your business life. Don’t mix the two.”

While there is something to be said for keeping healthy boundaries and focusing appropriately, there is a dangerous downside risk to one’s ethics and behaviors. As we separate our spiritual life from any part of life, we’re dis-integrating.

The cost of being off-purpose in real dollars and human terms is incalculable.

As we advance from the agrarian age to the industrial age to the knowledge age and head into the age of purpose and meaning, integration—not disintegration—is the norm. Central to each individual’s personal life is their spiritual life or faith. If you are inclined to pray in your personal life, perhaps the role of prayer in your business life is a concept you’ve never considered.

Can I Pray for Business and Career Success?

  • Pray unceasingly.
  • Pray from your spiritual tradition for wise guidance, profitable relationships, and right decisions.
  • Pray for your co-workers, clients, team members, vendors, and competitors(!).
  • Pray before you go into a meeting or start on a sales call.

Just don’t pray as some sort of prosperity gospel or demand on God. To pray for business success isn’t really prayer. It is a demand and expectation for a result, not a relationship. Placing your agenda ahead of God’s agenda is akin to self-idolatry. It is the arrogance of telling God you know better. Pray, but trust God for the result that is best for your maturity and growth.

Formal and Informal Prayer

There’s formal prayer where you get down on your knees in a praying position clasping your hands together and perhaps using a book of common prayer or a guide. You may be in a service at a house of worship or next to your bed saying your prayers.

There’s also informal prayer. Invite prayer to be a casual part of your everyday walking about. Take one-minute prayer breaks. You’ll be amazed how much dead time opens on your schedule.

  • Do you wait for the hot water to come or the bath to fill? Pray.
  • Do you wait for a meeting to start? Pray.
  • Do you commute to work, drive to appointments, sit at your office desk, etc.? Pray!

Recognize these seemingly empty minutes and redeem the time with a prayer.

Our Unfair Advantage by Dr. Jim Harris
Click the book cover to buy it at amazon.com

“But Kevin, I don’t know how to pray for my business.” I hear that from time to time. A great resource for you is Our Unfair Advantage, written by my Christian friend and colleague, Dr. Jim Harris. Discover the why, what, how, and importance of getting counsel from your most important “silent partner”—the Holy Spirit.

Pray, Don’t Prey

Don’t, however, prey on people or use your faith as a means to excuse yourself from excellence, rationalize your mistakes, or create personal entitlement.

If integrity is an important value to you, then be sure to hold dear forgiveness as a complementary value. Master the art of being aware of your defensiveness, calming yourself, acknowledging your errors, asking for forgiveness, and giving thanks for the lesson learned.

You’ll become a more authentic and trusted leader when you can admit and right your wrongs within the scope of your control and authority.

This On-Purpose® Business Minute explores the power of being “on the job” and praying for owners and employees alike. What do you think? Is it right to pray for business success?

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