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The Professor of On-Purpose

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Chamber of commerce

Who’s Reviewing Your Business Plan?

December 8, 2016 By kwmccarthy

So you’re making plans for 2017. Who’s reviewing your business? Who’s challenging you to think about things differently? Without a review, you’re at risk of management myopia. So who’s reviewing your business plan?

Heading into the new year provides a fresh start of sorts for your business. The holidays are here, but business tends to slow down in many industries. Now is the ideal time to be planning for the future, to make great strides in your business, to re-think, re-tool, and re-engage your team based on lessons learned in the first 11 months of the year.

Reflecting on the lessons of the year so far and projecting into the future are beneficial exercises. Committing your thoughts to paper provides your team (and you) with a blueprint for building the business.

Are you willing to risk an end-of-year review and make adjustments to your business plan? You better be! It will be some of the best time and money you’ll ever invest. An independent business assessment provides sight into your blind spots. This reveals danger spots as well as missed opportunities.

The closing days of 2016 can be some of your most productive planning days. Don’t blow it by being content or simply checking out.

Mark Goldstein, the president of the Central Florida Christian Chamber of Commerce, often says, “No one loves the creation as much as the creator.” As the creator of a business, isn’t it great to have such devotion and love for one’s work? Yes, but, as Mark so rightly points out, there’s a side to being the creator that can bite us in the long run. Blind devotion to our ideas can lead to folly.

What if you don’t have a business plan to review? That’s manageable! There are plenty of options out there to help you, including On-Purpose Partners.

Writing a business plan need not be onerous. Know the reason why and assess the context of your business plan. Sample business plans and templates are widely available on the web. Business plan software programs are helpful. Candidly, a formal business plan is typically overkill for most small business owners unless you are raising money or borrowing from the bank.

How do I write a business plan? Here’s a simple suggestion: in lieu of writing a business plan, create a strategic plan at the top level of your thinking using The Service Model from The On-Purpose Business Person. It will help you identify relationships of essential activities in each level. You’ll also discover gaps in your thinking that may have been hidden from you under the surface of business activity and customer service and care.

There are two prominent weaknesses in the “Process” level for most small and mid-sized businesses:

  1. Marketing and Sales
  2. People

Most entrepreneurs who start businesses often have an operations or technical expertise rather than a sales or personnel background. Pay particular attention here when creating your business plan! Get help here sooner rather than later by outsourcing to agencies.

No matter what, your business (plan) will be “reviewed” by the marketplace in terms of revenues earned. How well your customers receive and respond to your products or services will provide amazing feedback. Avoidable poor performance, however, is an expensive price to pay for just mindlessly heading into the next season.

Now, are you willing to have your business plan be reviewed? Before you invest and commit your time, money, energy, and team to a hope and dream plan, consider having your business, marketing and sales plan, and people plan scrutinized if not by me, then consider some of the resources below:

  1. A SCORE (Service Core Of Retired Executives) volunteer.
  2. Your trusted industry or business peer group and advisors.
  3. Me! I’m available to review your business plan and to help you refine it so you aren’t blindsided and have better success in the market.

Think you can’t afford to have your business plan reviewed? Think again! You can NOT afford to NOT have it reviewed. To paraphrase an old saying, “An ounce of planning is worth a pound of cure.”


We get annual physicals for our bodies, but what about the body of one’s work … the business? On-Purpose Partners provides an independent check-up on businesses to assess what’s working, what isn’t, and what to do about it.

Let me help you anticipate some of the land mines as well as focus your energy and effort on what matters most to get the results. I offer small business advisory packages starting as low as $1,000 for businesses with revenues less than $2 million. Email me to make the arrangements.

Is Your Life Getting Better?

September 8, 2015 By kwmccarthy



Note: The video mentions an upcoming On-Purpose Leader Teleseminar. For this updated On-Purpose Minute, I instead want to refer you to the Power of Your 2-Word Purpose Statement webcast, linked below.


Are you or is someone dear to you the proverbial “victim of circumstances”? Don’t Be! A victim of circumstances is a person in an unfortunate position, but those circumstances need not dictate your future.

You may not be able to control your circumstances, but you can manage your responses. Resigning to your current set of circumstances can be negatively habit-forming and send you in a downward spiral. This response means that you’re on the fast track to becoming a victim, no longer of circumstances, but of self-inflicted circumstances.

Choose a better option. In this On-Purpose Minute, we’ll be looking at how you can order your life around a different, healthier perspective of managing your life.

Are you ready to finally know your purpose in life — in two words! Yes, your life will get a whole lot better by being on-purpose.

The Power of Your 2-Word Purpose Statement may be just the introduction for you to order your life, define what’s most important, and begin living as an on-purpose person in creation.

 

The On-Purpose Leader Experience Preview

January 5, 2011 By kwmccarthy

TOPLEX Logo

  • Are you searching for answers in all the wrong places?
  • Do you question if you're on the right path for your career or life?  
  • Has your life plan not gone as planned?
  • Are you wondering, Just who am I?
  • How many times have you tried to figure out what you should do with your life and gotten it not right?
  • Do you find frustration has become an all too familiar friend?
  • Do you have a blessed life and want to make it even better?

Sounds like you're ready for The On-Purpose Leader Experience!  Preview it by CLICKING HERE!

Thank you to the Central Florida Christian Chamber of Commerce for sponsoring this event.  This On-Purpose Leader Experience will be led from a Christian worldview.

 

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Do You Really Know Who You Are?

September 15, 2010 By kwmccarthy

Do you really know who you are?  Are you maturing or just getting older?

Purpose is ultimately a spiritual matter.  Most of us are on neutral ground when we talk in terms of mind, body, spirit.  For two decades people of many faiths and even people of no faith have participated in and benefited from the On-Purpose® Approach as it is.  It just works because the principles are universal! 

When Central Florida Christian Chamber of Commerce President Mark Goldstein urged me to offer the program from a solidly Christian point of view to the Chamber members, I resisted.  Not because I was unwilling, but because I am the Board Chair and didn't want to abuse my position.  Mark pressed hard upon me and prevailed with the Board's blessings.  Could they really say no?  See the problem?

My Christian faith is the central point of integration for my life.  Generally, I don't wear it on my sleeve, nor do I hide it.  I like the idea of having "living water language" that is both secular and sacred.  So much of Christianity is riddled with jargon and scripture references that is an unnecessary barrier to entry to the faith.  Jesus taught in parables when not dealing with the religious elites.  On-Purpose makes faith more accessible to all.

Therefore, in partnership with the Central Florida Christian Chamber of Commerce, I am thrilled to share with you the replay of the first ever On-Purpose Leader Experience for Christians.  Here is a link so you can listen.  (55 minutes plus 20 minutes of Q&A)

If you are serious about maturing as a leader of your life, then you want to invest an hour of your life to transform your life.  This six-week experience is that good.  Registration for this experience closes after Monday, September 20.  Please listen in and join me for the next five weeks so you, too, can…

Be On-Purpose!

Kevin

PS:   If you like what you see and hear, please use the "SHARE THIS" button on the replay website to tell your family and friends.  Frankly this is a message that needs to get out to lots of people in the pews.

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  • Keynote Speech at Central Florida Christian Chamber of Commerce (kevinwmccarthy.com)
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Keynote Speech at Central Florida Christian Chamber of Commerce

September 9, 2010 By kwmccarthy

Christian Chamber Sept. 9, 2010

The Central Florida Christian Chamber of Commerce hosted me today as the speaker at the Business Building Luncheon. About 120 business persons attended. Listen to my keynote address by clicking on the gray box above (25 minutes).

Mark Goldstein, the Chamber President, introduces me. Thank you Florida Hospital and its Healthy100 initiative locally for being the lunch sponsor. Below is the logo referenced in my speech.

On-Purpose Logo tag w color

In conjunction with the Christian Chamber, we’re offering The On-Purpose Leader Experience from a Christian worldview. This six-week immersion in being on-purpose includes six webcasts and each participant accessing a private website where we interact online and in discussions. All your questions can be answered and your comments voiced. Think of it as having feedback from your fellow On-Purpose Leaders in creation and me as your mentor for six weeks.

Regardless of whether you live in Central Florida or Central America, you are welcome to attend Webcast 1 for free. This will take place on Tuesday, September 14, at 12:05 Eastern. Registration is required. No credit card is required to register.

To enroll for the remaining five weeks of the Experience, members get a discounted price: Member Enrollment.

Non-members pay the normal $127 per person: Non-Member Enrollment

Meet Contagious Leader Monica Wofford

March 6, 2010 By kwmccarthy

IMG_0402One of the great joys of my long time membership in the National Speakers Association are my peers.    Monica Wofford and I had the opportunity to reconnect at the recent Central Florida Christian Chamber of Commerce.  Currently she is the president of the Central Florida Chapter of NSA. 

Visit Monica's web site and learn about this great lady, her programs, and keynote addresses. She has pioneered the concept of Contagious Leadership.

Be On-Purpose!

Kevin

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Profit-Making On-Purpose®

May 22, 2008 By kwmccarthy

I will be the keynote speaker at the Chamber’s event.  This event is open to the public. 

When: Friday, June 6, 2008, 8:00 AM to 9:30 AM
What: Seminole County (FL) Chamber of Commerce Small Business Breakfast
Topic: Profit-Making On-Purpose®

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