Kevin W. McCarthy

The Professor of On-Purpose

Business

How Good Is Your Life Plan?

By

Be honest with yourself … do you know how to make a life plan?

Do you even have a plan?

Is it a written life plan?

My experience with clients and readers of The On-Purpose Person tells me very few people have any sort of a plan in place for their lives, especially a written plan. Sure, we have ideas and dreams that we ponder now and then, but to take it to the step of writing out a plan is very rare.

The process in The On-Purpose Person is a format and guide for creating a life plan that is very meaningful and gives you a strategic advantage in life.

Imagine a contractor attempting to build a house without blueprints. It makes no sense, yet many of us are building lives without the benefit of a plan.

Do you want a life plan?

Chances are you don’t know how to structure your life and process the information, so you haven’t created one. Here’s where one of our On-Purpose Personal Leadership Coaches might serve you well.

I have access to the all-time, world’s best planner. Drop me a line, briefly share your interest and the help you want. Perhaps you’ll want to meet him?

Be On-Purpose!
Kevin

The On-Purpose Person and Making Life Plans:

“Without a doubt this is the best guide I have seen for creating a meaningful life and plan.”
– Dr. Malcolm E. Hawley, DDS

“The On-Purpose Person is a valuable addition to an important and growing literature on effective time management and leadership. McCarthy brings to life and makes operational powerful ideas that will help all of us make a difference.”
– John W. Rosenblum, PhD, Dean Emeritus, The Darden School

“The best tool I’ve seen for turning good intentions into positive actions. Highly recommended for anybody, but especially for those who need a way to organize unstructured time—like clergy!”
– The Right Reverend William Frey,
Dean, Trinity Episcopal School for Ministry, retired

“What’s happened to the American Dream? Despite working harder, too many people lack fulfillment, happiness, and emotional security. The On-Purpose Person gets us back on track, organized around what really matters, and equipped with a purpose and plan for thriving in a rapidly changing world.”
– Dr. Wayne Scott Andersen, D.O.
Author, Dr. A’s The Habits of Health

“Reading The On-Purpose Person changed my life. The concepts and practical applications detailed in this wonderfully engaging book empowered me to re-focus my personal and professional goals to achieve true inner peace.”
– Gordie Allen
CEO & Professional Sales Trainer, Leads-Plus, Inc.

Are Your Prepositions Working?

By

How are your career and/or business results? Who doesn’t want better results?

The solution you seek lives in one of three business “prepositions.”

Are you:

  • Working IN your business
  • Working ON your business
  • Working WITH your business

Michael Gerber‘s business book, The E-Myth, introduced many of us to the concept of working “in” and “on” your business. Michael nails these two concepts.

Let me add to his equation the concept of working “with” your business.

Watch today’s On-Purpose Business Minute and use the three prepositions to assess your business proposition so you can be on-purpose!

Are You Stuck?

By

(This video originally aired as an On-Purpose Business Minute. In rewriting the blog post, however, I decided to make it an On-Purpose Minute—where it seemed most appropriate.)

Being stuck comes upon us gradually until one day we realize it.

At first, a small panic settles in. We know we can’t afford to waste our days.

Yet hours, days, even weeks go by when we’re “busy”

  • shuffling papers
  • staring at bills
  • responding to emails
  • watching the news in a dulled sense of a former, more confident self

A life stuck in a job, in a marriage, or in the midst of a job search is terrifying and depressing at the same time.

What to do?Something Meaningful to Do

My hope is to offer a spark plus the fuel to get you moving again … and, importantly, back to being on-purpose.

How you get going is a personal matter that is frankly unique to you. There are many ways to get unstuck. The best way is the way that works for you. What matters is that you get unstuck!

Six Steps to Un-Sticking a Stuck Life

First, stop blaming yourself, anyone, anything, or any circumstance. The sooner you can Think Inc! or take 100% responsibility for yourself, your mindset, and your condition then the better and sooner you’ll stop living the blues.

I’ve been there several times in my career. Those dark places where I shut the door to life and wallowed over the injustices “done to me.” Except for true tragedy and grief, most “first world problems” are lifestyle afflictions to our preferences rather than our very existence. Perspective helps!

Second, reconcile your part. In every instance where I’ve been wronged or taken advantage of, I played a part. Generally, I made wrong assumptions, didn’t do my due diligence, allowed impulse to overtake my values system, or somehow denied the best of who I am. 

Third, forgive! Admittedly, you may feel wronged or unjustly punished but dwelling on the offenses of the past is chewing up your present. Now you’re the one victimizing yourself! Stop beating up others and yourself. Forgive generously to live positively.

Fourth, be on-purpose! Life is meaningful and conspiring to make you a better person. “Character building moments” are more than an adage. They’re real if we’ll see them for what they are—lessons in leading our lives. Typically the harshest lessons are the most meaningful in the light of time and distance. Start by uncovering your purpose.

Fifth, decide to be joyful. Yes, that’s right, decide to be joyful. It is a decision of the heart unattached to circumstances, people, and conditions. The book Happiness is a Choice spells out the clinical foundations and practical methods for choosing to live “happily ever after.” Joy is happiness of the heart.

Sixth, take small positive steps daily. Writer Joshua Becker provides 12 intentional actions one can take to choose happiness and joy.

Need a bit more inspiration?

Watch this inspiring video from IAmSecond.com featuring Eric Metaxas where he talks about being trapped in a way of life that is fruitful but isn’t working. Listen and watch as he shares how a different point of view of one man and a meaningful dream transformed his life. Eric also speaks of how “blind faith” is bogus. Eric is the author of the NY Times best-selling biography Bonhoeffer: Pastor, Martyr, Prophet, Spy.

 

Is More Money Your Answer?

By

Ask most business people what they need and the likely answer is “more money!” That’s like asking a football coach what he needs: “More points to win the games.” The real issue is What does it take to produce the points or the money?

Money (or points) is a self-deceiving answer or an easy target to articulate.

While Stephen Covey’s Habit #2 is “Begin with the end in mind,” it is as promoted just a beginning to the end. When we only have the “end in mind,” shortcuts are probably even ethical compromises.

The “Management by Objectives” movement has suffered many of these challenges. While never the intention of its creators, it became a rationale for sloppy management and the abdication of leadership and strategy.

Having worked as and with business owners for five decades (I started very early), I can tell you that money may be the obvious answer, but it is rarely the right answer.

Money is a specific commodity with well-defined functions, mostly as a measure.

Oddly, the lack of money in business may be more valuable than the money itself. It forces us to get real, to be creative, and to assess what’s working and what isn’t working. In the end, we’re apt to become better prepared and more capable of adding higher value and better services at a lower cost. Ergo, we make more money.

Being in business provokes us and pushes our buttons emotionally.

I’m not saying go out there and look to take stupid hits. On the contrary—avoid them, but some number of hits are inevitable. Rather than letting them take you down, let them build you up by learning, growing, and maturing.

In this On-Purpose Business Minute, I’m sharing with you the three most common attributes that attract money to businesses: law, order, and opportunity. If you’re a business owner or entrepreneur, this is a must see Minute.

Need some help with your business? On-Purpose Business Advisors has worked with start-ups and entrepreneurs to Fortune 100 CEOs. Email me to learn more.

 

Resource

Invest 9 minutes to learn about The On-Purpose Business Plan. This maps out the essential infrastructure to create sustainable growth and profitability.

click chalkboard to enlarge
click chalkboard to enlarge

 

Do You Have Killer Goals?

By

“You need to set goals.” In business and in life we’ve all heard those words. It is hard to argue with the advice. It seems so simple. Yet for all the talk of goal setting, how effective is it really?

Setting goals is an important aspect of the strategic planning process.

But it is part of a process, not the ends and means unto itself.

Several years ago the CEO of a multi-billion dollar publicly traded company hired me to help revive the business. As he said to me, “Kevin, we need a crusade. Something we can believe in that’s bigger than our day-to-day.”

During my on-site time at the company headquarters, I met with the Director of Worldwide Strategy. In gathering initial information, I asked this question: “What are your income and profit goals for this year?”

That’s normally not a challenging question. Except here I was met with the answer, “We don’t have any goals like that.” This was a stunning revelation to me. How could they not have goals?

I promise you that the point of this On-Purpose Business Minute is an endorsement for setting reasonable goals but within the context of a strategic planning process. In my client’s case, it had me wondering just what the heck the Director of Worldwide Strategy was doing. He wasn’t happy to see me show up in the first place and now this question ensured a sabotage was in the works. He won!

Setting goals in a new fiscal year is commonplace in most work settings.

It is the natural time of the year for reflection and planning so the new year can be better than the previous year. There’s a reason why, however, all those good intentions often fail to live up to expectations. Business can’t be run by numbers alone. Metrics have a role, but they’re the result of a strategic process, not the lead.

This form of “Management By Objectives” was made popular in the 1970s. However well intended it was, the execution of it fell to a minimalist “numbers only” approach. Unfortunately, that is an indication of under-performing management.

Goal setting — everyone uses it, right?

You know the routine. You show up at an organizational retreat for work, church, the PTA, a ministry, or some other group. After the introductions, the person with the agenda says it is time to set goals.

Suddenly a knot appears in your stomach. Something about this doesn’t feel just right. You go with it because goal setting seems so right … and yet so wrong. After an hour or so, the team comes up with a list of goals and everyone goes home satisfied that a great deal was accomplished. And it has, but you have this gnawing feeling that very little is really going to happen next.

Why, you wonder, is it so unsatisfactory? Why is the group so excited, yet you’re so worried? You understand that goals without a plan are merely imaginary—but still better than no goals at all! Regardless of whether the organization is falling short or falling flat on its face, it is failing to complete the strategic process. That means that someone in charge doesn’t really know what it means to lead an organization. Uh-oh—Killer Goals of the worst kind.

There are Good Killer Goals!

Here’s an example from when we were in active production of The On-Purpose Minutes. Our killer goal was to produce and post an original On-Purpose Minute every Tuesday and an On-Purpose Business Minute every Thursday.

Sounds easy enough, right?

Hold on for an On-Purpose Minute! Consider the creative thinking, planning, equipping, and many disciplines needed to meet this simple “killer goal.” I invested nearly a year in researching, experimenting, and learning what camera, lighting, and editing software to use. In the end, the technical and production stuff is actually the easy part.

The concepts and brand of the On-Purpose Minutes had to be conceived, developed, and tied to the business strategy of On-Purpose®. An audience to reach had to be in mind. Finally, the content for each On-Purpose Minute had to be conceived, written, recorded, edited, posted, and embedded using YouTube.com and my blogging service.

Here’s one example where a Killer Goal with a clear purpose, plan, people, and process to support performance produced a video library of over 200 Minutes.

Avoid setting Killer Goals that kill the team.

Take your leadership and management duties seriously so your team can thrive and exceed its goals. Learn to think more deeply about the breadth and depth of the assignment.

The more you can talk about and plan early on, the better things will go for all involved.

Learn that the slow path to achieving your goals is almost always the sustainable and more profitable fast track for reaching your Killer Goals.

Be On-Purpose!

Kevin

Just Because We Can, Do We?

By

Spread way too thin?

Does your “To Do List” look more like an “It’ll Never Get Done List”?

Welcome to my world where I have

  • more ideas than time
  • more projects than production capacity
  • a willing work ethic that admittedly tends toward workaholism

Who in your life is asking you this question: “Just because we can, do we?”

As a business advisor who develops deep strategy and designs businesses, I’ve seen far too many entrepreneurs and business owners confuse their capacity to perform as their reason to perform.

“We can do that!”

Having the ability to do something isn’t necessarily a sound reason for actually taking it on. I’ve been learning to be far more judicious about what I do. I also keep an “Ideas” file. Placing my scribbles and thinking into notes and notecards tends to discharge the energy or the immediacy and provides a cooling off period where perspective can be gained and better judgments made about what matters most.

Admittedly this is easier to write about than to live into.

The phone rang from a new business advisory client. I took the call. The business was in a revenue freefall.

  • Sales had dropped from $220 million to $70 million.
  • The business fundamentals had changed.
  • The unexpected death of the co-founders created chaos and confusion.

The young new family ownership was unprepared to lead or manage a business of this scale. Something had to change—fast!

The business had many functional strengths in operations, finance, facilities, brand, and such. Tremendous business capacity resided with relatively very sound infrastructure. They could do business, but could they remain in business?

Business is an inside-out reality.

What’s happening within the business is reflected outside the business. Customer engagement is important; however, it is leadership and management who create the means for that engagement to shrivel or thrive.

Marketing, in this case, had never been strategic. The deceased owner had a knack for it. Today, no one was at the helm with a feel for the business. In short, the company was in the midst of a very costly identity crisis that affected the internal culture and marketing. The customer experience suffered and very predictably, sales plummeted.

Working with the new owners and the hired president, we crafted a heartfelt purpose, vision, missions, and values. Then we partnered to develop a business plan. It rippled into a renewed marketing plan, sales plan, sales tools, sales training program, and field train-the-trainer program.

Let’s just say, probably a million dollars was invested in the entire project by the time we were ready to launch.

The relaunch date of the company was set. Company-wide months of thought, effort, and resources had been poured into this push to reinvigorate the business. A special convention was called to unveil the months of planning and preparations.

The week before the big relaunch, the company president attended a technology conference extolling the opportunities to be found in that industry, an unrelated business. The president, however, figured, “We have a loyal customer base and the capacity to attempt this. They’ll follow us.” This was true, but not wise.

Over my and his managers’ vigorous objections, he hurriedly hijacked the conference agenda, threw together a presentation of his vision, and launched a business concept (no support in place, mind you, to execute) to his 500-person sales force flown in and housed at the company’s expense.

Need I say more! The sales force wasn’t just confused, they were red-hot angry. It was as if a “bait and switch” had happened right before their eyes. The owner was playing around willy-nilly with their livelihoods.

The day after the “announcement,” the engagement with On-Purpose Business Advisors was mutually ended. The company could pursue what eventually proved to be—no big surprise—a very costly tangent that killed trust and momentum … and eventually put the company all but out of business.

Of course, this client had a host of people telling him not to do what he was doing. He just refused to listen and paid with his family’s business.

An idea alone, even a great idea, is never justification or rationalization for starting new initiatives, projects, or companies. In most cases, investing the same effort to launch something new is more wisely invested in updating, upgrading, and deepening what exists already.

Let the simplicity of the On-Purpose business approach guide you: Do More of What You Do Best More Profitably. A great exercise for new projects or businesses is to use The Service Model to design and develop your idea.

By capturing the essence of your thinking with a consistent approach, you will be more realistic.

Then file it away and give yourself a cooling off period. Later pull it out and evaluate it against the other opportunities, projects, and ideas you have.

Personal/Team Discussion: Show and read this On-Purpose Business Minute to your team and ask the following: Considering the many projects and opportunities on our plate, assess each against … Just because we can, do we?

The drive to make money and the capacity to produce are not predictors of customer acceptance. What lessons or stories do you have to share about leading the organization?

 

How’s Work?

By

How’s work?

There’s a question we often get asked. The typical response is something like “Fine” or “OK.”

But is it really?

For many people work translates into a job—a mere means of provision to support the family. A steady income doesn’t mean a steady life.

Work isn’t necessarily fulfilling or rewarding at a deeper level.

It is just a paycheck on the way to the weekend where real life is lived. In today’s economy, it is easy to look around and feel lucky just to have the regular income.how's work

A sad reflection of this reality is the current trend of companies offering work-life balance programs in the workplace. But work-life balance is a myth. These programs, regardless of how well intended they are, reveal a sad reality on both the employer and the employee side.

Our lives and our work are so dangerously enmeshed that we need help separating ourselves from our work.

We’re workaholics in jobs that don’t really matter to us all that much. In other words, fear of loss motivates us more than what we have to gain. Too many of us are resigned to an unhealthy settling for work-life balance as an easy compromise over developing a healthy work-life integration. Have we just given up hope?

Isn’t all this talk of work-life balance code for “my job is sucking the very life out of me, but I need it to pay the bills, so I guess I will die trying to make it work”?

Fortunately, someone in HR has figured out that if we can equip you to learn work-life balance you won’t burn out or die as quickly on the job. This means you’ll keep being productive and won’t be such a drain on the company health care benefits program for a while longer.

Is it just me or is there something horribly skewed in this picture?

What if life and work are true blessings where work is a high and noble expression of our calling—and a steady income? Is this possible?

Can life and work be meaningfully integrated instead of separated and balanced?

Tell me if I’m wrong.

Do You Have a Funny View On-Purpose?

By

Classic OP Minute from Nov. 17, 2009

Purpose statements are challenging to write.

Most who write them are confused about the basic concept and structure so the end product is flawed, often with humorous benefit. Some are just poking fun or trying to be funny.

In today’s On-Purpose® Minute I’ve culled from Twitter some “enlightening” points of view about the purpose of life. I hope you’ll find the wit and wisdom refreshingly entertaining.Two women laughing. Text states "Your purpose is what?"

To follow me on Twitter, I’m @kevinwmccarthy. For Twitter users, if you want to reference some on-purpose work, then please use #onpurpose.

Have you seen some funny thoughts about the purpose of life?

Please share them below.

Be On-Purpose!

Kevin