Kevin W. McCarthy

The Professor of On-Purpose

Business

How Are Your Marketing Strategy and Plans?

By


Tactical terror is on the face of many a business person these days thanks to the fundamental shift in marketing due to the internet, especially as it relates to social media. Despite all the change, the core of marketing remains much the same as it has for the past 50 years. 

In today’s On-Purpose® Business Minute, may I introduce you to the importance of purpose in your marketing strategy and plans?

Purpose brings the power, spirit, or juice to the business model and marketing plan that engages employees, customers, and shareholders alike, yet each differently.

Before you design that new website or write that new brochure or ad, please give the fundamentals of great marketing the investment of your time and energy on the front end. It will save you a ton of time and money on the back end.

Having the fundamentals of marketing in place provides a higher probability that your goals will be met or exceeded.

  • Regardless of your company size, do you feel overwhelmed, confused, or frustrated with your present marketing strategy and plans?
  • Are you facing the tactical terror of chasing your tail and not getting the results you want?

Please place On-Purpose Partners  CMO Services on your mind to help you order, focus, build, and expand your business so it can go to the next level of performance. If you need help, please drop me an email at kwmccarthy@on-purpose.com.

As promised, here is a link to the Marketing Mix concept by Jerome McCarthy, the author of Basic Marketing (and who is not related to me).

How Solid Is Your Leadership?

By

The self-awareness and inner strength of the leader get transmitted throughout the team, division, or business.

It is hard to see ourselves for how we really are.

  • Some of us are hard on ourselves.
  • Others of us overestimate the strength of our leadership.

There’s one defining benchmark that will clarify how solid your leadership is.

I address it in this On-Purpose Business Minute.

Have you ever been led by a solid core leader? Count your blessings!

Can I Profit AND Gain My Soul?

By

 

The 3 Tips for Profiting The World AND Gaining Your Soul

  1. Guard your heart
  2. Focus on the soul of people
  3. Be about excellence on-purpose

In the book of Mark (8:36–37) it reads, “For what shall it profit a man, if he shall gain the whole world, and lose his own soul? Or what shall a man give in exchange for his soul?“*

Here is a sharp warning about allowing the pursuit of such fleeting things as money, advantage, pleasures, and fame to so cloud our being that we yield our character, personal leadership, respect, dignity, and relationships. We are wise to take heed because worldly temptations are alluring, but they may not be profitable.

Alarmingly, in that last phrase in Mark, there is an oblique reference to an inevitable transaction—you will have to exchange something for your soul. What will that be?

Does this mean that profiting and soul-losing are inextricably one?

I say, “No!” We can have both. We’re designed for it. In fact, to gain our soul and profit the world is the truest standard of living. Proof: how many times have you said you want to make a difference or make a contribution in your life or your livelihood?

How many times have you felt conflicted between balancing your life and your work? (Remember that life-work balance is a myth.) Purpose integrates your life and work into a meaningful whole.

So here’s the crux of the matter—you must choose which master you will serve first and foremost.

  • What is the exchange you’re willing to make for your soul?
  • Will you first serve mankind or make a profit?

There’s a reason that your personal 2-word purpose statement has a generic beginning of, “I exist to serve by …” That’s a big hint in terms of my recommendation.

After watching this On-Purpose Business Minute, please share your thoughts in the comments section below.

  • What’s your take on the matter of gaining your soul and profiting the world?
  • Do you have an example of someone who is doing both with excellence?
  • Where is your greatest struggle with integrating what seem like two opposing masters?

* The Message is a modern translation that uses more common language to bring forth powerful principles and insights found in scripture. Here are the same verses from The Message:

“What good would it do to get everything you want and lose you, the real you? What could you ever trade your soul for?”

How Can I Be a Better Leader?

By

“How can I be a better leader?” is a question I am regularly asked by clients and audience members at speaking engagements. Leadership development is 1 of 3 competencies to master to increase one’s contribution and call to service.

Let’s explore the central, inescapable reality of how to be a better leader—The On-Purpose® Principle.

By understanding and applying this concept to your life and work, you’ll see that authentic leadership comes naturally rather than being a forced effort.

To become a leader, become a better you by beginning with knowing your purpose in life—your inherent worth and reason for being that live in your heart. Your purpose is an amazing gift too often buried under layers of doubt, pride, wounds, and challenges. Rather than seeing these layers as prevention from getting you to know who you really are, what if they are protection and preparation for just this time in your life to really understand the power of your two-word purpose, and being on-purpose?

Purpose is the bedrock of all leadership development.

Once you know your purpose, it will not be denied in spite of obstacles and setbacks. It works toward expression and contribution. The only person, circumstance, or condition that can stifle it is you.

Take 100% responsibility for being on-purpose (Think Inc!). Even in the worst of circumstances, you won’t get caught up in the blame game which distracts and chokes the pathway to being on-purpose.

TOPBPerson cover

Let’s take to the whiteboard for insights and practical application of the On-Purpose® Principle so you can create high alignment of your personal purpose with your organizational purpose. That’s how you can create peak or TOP performance as a leader of your life and work.

Keep the On-Purpose® Principle in mind, and you’ll discover that your matters in business, psychology, or management just got a whole lot easier and cheaper to understand and lead.

The bedrock of leadership is all about the purpose of the person being aligned with the purpose of the organization.

Be On-Purpose!

Kevin

P.S. Want to read and learn more about The On-Purpose® Principle? Order The On-Purpose Business Person by clicking here or buying it from amazon.com.

Is It Right to Pray For Business? (Part 2)

By

Yes! Pray for Business.

My most recent On-Purpose® Business Minute, Is It Right To Pray For Business, clearly struck a chord with many viewers as the public and private comments came pouring in. Additionally, I had a record number of unsubscribers from The On-Purpose Business Minutes. Too bad for us all.

In my decades of business advisory and consulting services I’ve worked with founders of a Fortune 100 company to floundering entrepreneurs. The principles of sound and ethical business can all be found in the Bible. But if you don’t have a biblical understanding, it is hard to know that.

Purpose is a spiritual concept.

That may make you uncomfortable. Don’t let discomfort keep you from growing as a leader or growing your business. Learn to pray for business success. Matters of faith often arise in my work with leaders.

Prayer is a natural outgrowth of these engaging relationships.

Plus prayer beats talking to yourself.

Your insights and comments are always welcome below.

Be On-Purpose!

Kevin

Are You Prepared To Lose To Gain?

By

In today’s On-Purpose® Minute, let’s explore the gains to be found in loss! You might be surprised just how effective loss can be to our long-term benefit.

How do you deal with loss? What is loss?

Are you prepared to have loss in order to gain?

Locallygrown-produceCould it be that loss and—more importantly—learning how to deal with loss are simply as organic to life as the vegetable section at your local Whole Foods store?

In The On-Purpose Person, I reference fighters, floaters, fleers, and flitters as “styles” for dealing with stress and life. There, you’re encouraged to be a navigator, one who leads and manages through change rather than reacting to and being a victim of it. It takes an inherent calm and peace.

As a formerly ranked tennis player, when I have been in “the zone” on the court, I play without the stress and strain of forcing my play. Things just seem to click better. The secret to getting and staying in the zone to some degree is detaching from the usual expected outcome—to win the match.

The ability to play better comes from navigating the experience positively. It is hard to keep this “above the fray” mindset, but when one does, the body and mind are able to perform seemingly without effort.

In business, on the tennis court, or on the golf course, I’ve seen far too many talented people tighten up for fear of loss. This “choking” isn’t a personal failure; it is a growing experience if we allow it to be instructive versus destructive.

Oddly, loss is important to our health, well-being, and finances because it helps us to mature and grow.

Sailors on a ship may not be aware of the big picture or have the experience to place what is happening to the ship in a proper context. A ship’s captain, however, brings the capacity to navigate the shoals and shores safely even in a storm.

If you are learning—and we’re all life-long learners—then anticipate there are situations when you are a sailor and other times when you are a captain.

Learn from your losses, and your life passage will be calmer and more productive as you gain from each loss.

Is It Right To Pray For Business Success?

By

Prayer Integrates

Many of us grew up with a compartmentalized view of life. The wisdom of the day went along these lines: “Your personal life is your personal life. Your business life is your business life. Don’t mix the two.”

While there is something to be said for keeping healthy boundaries and focusing appropriately, there is a dangerous downside risk to one’s ethics and behaviors. As we separate our spiritual life from any part of life, we’re dis-integrating.

The cost of being off-purpose in real dollars and human terms is incalculable.

As we advance from the agrarian age to the industrial age to the knowledge age and head into the age of purpose and meaning, integration—not disintegration—is the norm. Central to each individual’s personal life is their spiritual life or faith. If you are inclined to pray in your personal life, perhaps the role of prayer in your business life is a concept you’ve never considered.

Can I Pray for Business and Career Success?

  • Pray unceasingly.
  • Pray from your spiritual tradition for wise guidance, profitable relationships, and right decisions.
  • Pray for your co-workers, clients, team members, vendors, and competitors(!).
  • Pray before you go into a meeting or start on a sales call.

Just don’t pray as some sort of prosperity gospel or demand on God. To pray for business success isn’t really prayer. It is a demand and expectation for a result, not a relationship. Placing your agenda ahead of God’s agenda is akin to self-idolatry. It is the arrogance of telling God you know better. Pray, but trust God for the result that is best for your maturity and growth.

Formal and Informal Prayer

There’s formal prayer where you get down on your knees in a praying position clasping your hands together and perhaps using a book of common prayer or a guide. You may be in a service at a house of worship or next to your bed saying your prayers.

There’s also informal prayer. Invite prayer to be a casual part of your everyday walking about. Take one-minute prayer breaks. You’ll be amazed how much dead time opens on your schedule.

  • Do you wait for the hot water to come or the bath to fill? Pray.
  • Do you wait for a meeting to start? Pray.
  • Do you commute to work, drive to appointments, sit at your office desk, etc.? Pray!

Recognize these seemingly empty minutes and redeem the time with a prayer.

Our Unfair Advantage by Dr. Jim Harris
Click the book cover to buy it at amazon.com

“But Kevin, I don’t know how to pray for my business.” I hear that from time to time. A great resource for you is Our Unfair Advantage, written by my Christian friend and colleague, Dr. Jim Harris. Discover the why, what, how, and importance of getting counsel from your most important “silent partner”—the Holy Spirit.

Pray, Don’t Prey

Don’t, however, prey on people or use your faith as a means to excuse yourself from excellence, rationalize your mistakes, or create personal entitlement.

If integrity is an important value to you, then be sure to hold dear forgiveness as a complementary value. Master the art of being aware of your defensiveness, calming yourself, acknowledging your errors, asking for forgiveness, and giving thanks for the lesson learned.

You’ll become a more authentic and trusted leader when you can admit and right your wrongs within the scope of your control and authority.

This On-Purpose® Business Minute explores the power of being “on the job” and praying for owners and employees alike. What do you think? Is it right to pray for business success?

Can A Leader Afford To Be Real and Authentic?

By

Leaders tend to have catch phrases that direct their behavior and decisions. But what if these guiding “principles” are more style than substance when it comes to truly leading one’s life?

For example, “Never let them see you sweat!”

That’s the advice given to many a rising leader. But is it valid, or is this just the mythology of being a “strong” leader? Then again, does a truly strong leader have anything to hide?
Iron sharpening Iron

The pride of not letting others see you sweat risks closing you off to having a mentor and becoming boorishly self-referenced instead of formed and informed by the diverse views of others.

Proverbs says, “Iron sharpens iron, so one person sharpens another.” Sometimes the sparks flying is exactly what’s needed.

Actor Jack Nicholson starred in the movie A Few Good Men as Col. Nathan R. Jessep. In the movie he utters the famous line, “You can’t handle the truth!” in a display of arrogance stemming from a fear of exposure.

“Be an open book,” is the advice many would instill in others.

  • Is there such a thing as too much information?
  • Do we expect our leaders to exhibit a measure of prudent transparency?
  • Where is the line of privacy?
  • Don’t we need to practice discretion and judgment?

In controversial situations, the easy way is to posture or parse a reply that caters to the audience to please the other person. To be authentic, however, may mean that you’ll pay a small price now for your candor, but down the road you’ll not have to pay the higher price from a lack of sincerity.

Scratch below the surface of your style to discover the bedrock of your guiding principles.

Then you can stand on firm ground to speak and act in a manner that is true to how you are and what you believe … and let the chips fall where they may.

To be an authentic leader requires us to know what is truly important to us. Invest in yourself to learn who you are and leading will more naturally follow.