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Kevin W. McCarthy

The Professor of On-Purpose

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Business advisor

Free Business Tips, Ideas, & Advice for Running (& Starting) Small Businesses and Leading Your Life!

October 29, 2010 By kwmccarthy

The challenges of being in business by yourself need not be a burden you carry alone. May I come alongside you for 2 to 4 minutes per week to offer sound business advice and mentoring via a free subscription to the On-Purpose Business Minute and On-Purpose Minute?
 
Every On-Purpose Business Minute packs a practical punch of business ideas, concepts, and tips for your real life challenges of starting and running a business. On-Purpose Minutes help you become a better leader of your life. The better you lead your life, the better you'll lead your business and team. Let's engage in all things business and life. You'll learn how to:
  • Identify and reach more clients & customers. Gain Sales.
  • Use simple business strategies & marketing plans. Work Smarter.
  • Get unstuck and get yourself moving forward. Lead Better.
  • Overcome procrastination and being overwhelmed. Get Moving.
  • Know what matters most. Be Focused.
  • Lead your business from your strengths. Make Better Decisions.
  • Build your business systematically. Be More Profitable.
  • Enjoy and integrate your life and work. Be On-Purpose!

To Subscribe Click Here!

Please watch my invitation to you!

 

To Subscribe Click Here!

May I invest in your business with my best thinking, business tips, and leadership advice? Each video and accompanying text sheds light on real business problems and life challenges we all face. Each is practical, poignant, and intelligent. Opportunities to learn, grow, and build a better business and life abound. Here you can profit and still keep your soul.

  • Every Tuesday you will receive an On-Purpose Minute to help you grow as a leader in life and on the job.
  • Every Thursday you will receive an On-Purpose Business Minute with business tips, ideas & advice to help you lead your business and team to success.

To Subscribe Click Here!

OP Minutes Header

Sample On-Purpose Business Minutes 
  • Is A Startup Business A Smart Career Move? (kevinwmccarthy.com)
  • Why Is My Business Struggling? (kevinwmccarthy.com)
  • What Is The Purpose of A Business Plan? (kevinwmccarthy.com)
  • How Are You Learning To Be In Business? (kevinwmccarthy.com)
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On-Purpose Business Minute: How Can A Bad Economy Be Good For Your Business?

October 29, 2009 By kwmccarthy

Depressed about this economy?  Don’t be!  A bad economy reveals hidden opportunities to improve your business so you can thrive in a survival economy.  Be prepared to explode your sales and profits when the business cycle recovers.

Download Development Tools 101 102  Follow the instructions provided in the document in order to get your free 30-minute consultation.  I reserve the right to withdraw this offer at anytime.

The Folly of Self-Diagnosis

November 13, 2008 By kwmccarthy

As I dropped my car at the garage, I told the mechanic, "I think my muffler is broken."  Later that day when I picked up my car, the mechanic informed me there was nothing wrong with the muffler.  After paying his bill and starting my car… the darn noise that began the auto repair visit remained.  I asked the mechanic about it.  He said, "You asked me to check the muffler." 

Just shoot me!  I left the car for another day and made additional transportation arrangements.

Yesterday, my wife told the refrigerator repair man, "I think the gasket needs to be replaced because the refrigerator door doesn't stay shut."  He was better than my car mechanic.  After a quick visual, he informed, "It is worn but is working.  Your hinge isn't set right."  $125 later we had a hinge adjustment.  Only problem is the refrigerator isn't cooling. We thought it was the door being ajar.

The folly of self-diagnosis is real.  Unless you are an expert on something, don't do the diagnosis.  Speak in terms of the problem, not the solution.  

A friend of mine, Chris, is a brain and spinal cord surgeon.  If I'm
having a headache, do I tell Chris, "I think my cerebral cortex is
swelling.  You need to check for a tumor."  Absurd! But we all do this kind of self diagnosis regularly.  My goal is to get out of the habit.

Consider your area of expertise.  When you're working with customers or
clients who don't know what you know, do you find it odd when they
start telling you how to do the job they hired you to do?  Why did they come to you in the first place?

Here at On-Purpose Partners, we help individuals and organizations write their core strategic statements of purpose, vision, mission, and values so they have a fighting chance to be on-purpose.  Some people want to debate our terminology and approach.  I always invite clients to read my books before they engage us to ensure they understand where we're coming from before they invest their hard earned money working with us. 

Often, it doesn't matter.  They argue.  We're delighted to clarify and explain the difference between purpose, vision, mission, and values, but why debate it with us after you've hired us.  We're pros at this.  Let us do the diagnosis.  Tell us your problems.  Let us practice our craft.

Candidly, pride is why we're all guilty of self-diagnosis.  I don't want to look stupid in front of my mechanic because I'm a guy.  I'm supposed to understand cars and engines and mechanical things.  Right?  Wrong.  I'm clueless.  Faking it to impress the grease monkey tells him I'm both stupid and a phony.

These days, I tell my mechanic, "My car is making a weird and loud noise.  I haven't got a clue what it is."  Instead of faking my way to repeated repair visits, today I confess my ignorance, find the most honest mechanic I can, and throw myself at his mercy with an open line of credit.  My favorite question, "If it were your wife and kids driving in the car, would you do the repair?"  My automotive bills are high, our cars run fine, I have fewer visits, and I have no pretense.

About twenty years ago we had a father and son living next door who worked on their own cars.  I observed to Judith one day, "Every weekend they're working on their cars to get them working.  I don't even crack the hood of my car and it runs fine."  What's the moral there?  Those who do… who don't know they don't know.. do more of what they don't know. 

Let's call it personal outsourcing.  Judith is calling the refrigerator repair guy back today to say, "My refrigerator isn't as cold as I think it should be." It will probably be another $125 or more.  The compressor is probably shot!  Oops!  Did I just do a self-diagnosis?

Do you have a story where self-diagnosis got you in trouble?  Share it in the comments so we can all learn and laugh.

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