• Skip to main content
  • Skip to footer

Kevin W. McCarthy

The Professor of On-Purpose

  • Book Kevin to Speak
    • Programs
    • Be On-Purpose®
    • Making Meaningful Money™
    • Leadership Mettle™
    • TOUGH SHIFT®
  • About Kevin
    • Endorsements
  • Blog
  • Search

Leadership

Are You In The Midst of A Tough Shift™? (part 2)

April 17, 2018 By kwmccarthy

Are You In The Midst of a Tough Shift (part 1)

A Tough Shift™ happens when we’re not making a smooth and peaceful transition personally, professionally, and/or corporately.

Often these transformations are due to a change in the environment beyond our control and we’re reactive.

Sometimes, however, we proactively choose to take the bull by the horns in order to improve our situation, life, or business. Either way, it is a risk that’s not easy but a decision that’s designed to hopefully improve our station or circumstance in life.

An essential element of any tough shift is the ability to have a firm grasp on reality. Hindrances such as denial, blame, and fear cloud our progress. The management of personal growth is a core life leadership skill to develop.

Businesses Go Through Tough Shifts 

The On-Purpose Business Plan provides key links from deep strategy to customer satisfaction. Here both the science of business and the art of leadership come together to create an integrated, living organism or culture. On-Purpose® has been leading this charge since the late 1980s. In recent years, the trend toward a more human and humane approach to business has emerged. Most company leaders, however, are stuck in the midst of their own Tough Shift. The old ways don’t give in to the new ways easily.

If you’ve read The On-Purpose Business Person, you’ll recall that there are “the man” and “the old man.” Here the classic battle is played out in this modern parable. Here the four pillars of an on-purpose business create the corners of building a business true to the past yet responsive to the future:

  1. The On-Purpose Principle: Aligning the Purpose of the Person with the Purpose of the Organization
  2. Think Inc!: Leading like the owner of the business — 100% responsibility
  3. The Service Model: Closing the gap from purpose to performance to serve customers and beyond
  4. The Manner: Do More of What You Do Best More Profitably

The Really Tough Shifts are Shifts in Culture

To illustrate the point on a large scale, the United States of America is in the midst of a tough shift over the prevailing culture of the country. The centerpiece of such a battle would appear to be opposing political parties and ideals. Below the political bickering is a war waging over what is the contemporary role of the U.S. Constitution — the “deep strategy” for the country. This fight is not just between the Democrats and Republicans—it is within each party as well.

Putting aside politics and looking at this from a strategy lesson point of view we can broadly see

  • The Constitutional conservatives revere the founder’s intent and take to heart the oath of office.
  • Living Constitutionalists see the document as a living, breathing document that offers structures but needs regular amending to conform to contemporary needs.
  • Populists see the Constitution as an impeding relic of the past that hobbles efforts to serve the people.

And so the child-like bickering across all candidates continues on the surface versus the depth of matters at a root level. Governing is serious business—whether it is running a country, a business, or one’s life. At some point, the adults in the room need to be in charge.

A former business partner of mine was keen to observe, “They’re looking at the hole instead of the doughnut”—his folksy way of saying people are focused on the unimportant … and it isn’t just in Washington, DC. Look in the mirror and see if your dissatisfaction with DC isn’t simply a projection of your personal dissatisfaction with yourself thrown onto an easy target.

Do you see why being On-Purpose so profoundly matters to your way of life? If you’re in a Tough Shift, don’t blame Washington, the economy, your past, or whatever else you can conjure as an excuse. It is unbecoming to you because it keeps you from becoming the true you.

Purpose Is Unchanging

Your purpose is the one place where opposing forces have the best chance to agree, or at least agree to disagree, hopefully agreeably. Purpose is this seemingly distant place from everyday life, yet this is where performance is birthed. When purpose, vision, missions, and values are confused, then the country or company (or person) are sure to be as well. Yet most discussions in businesses center around tactics in the absence of agreement about what is really most important … to inform the tactics.

Managers tend to see changes in the marketplace and the business needing to respond to such shifts strategically. Adjustments to the business of the business are much more about the science of business. Most are fairly straightforward patterns to those of us who have been around the block for a few decades or more.

For example, things are stirring at On-Purpose Partners. We help our clients to make decisions that are on-purpose. We do this as a business advisory firm by clarifying deep business strategy, design, and strategic story to feed into the corporate culture and business brand to merge into a more fully integrated customer experience (see the On-Purpose Business Plan).

A few years ago, I felt called to re-invest my time and focus on the personal leadership aspects of the business. We’ve always been about leadership—helping our client companies and individual coaching clients to be leaders in their field/industry or life, respectively. People are the essential distinctive to any organization. Healthy people are more likely to create a healthy business, period.

The world needs to be on-purpose. After over 25 years of developing all this content and writing books, we’re poised and positioned for remarkable service around The On-Purpose Principle—aligning the purpose of the person with the purpose of the organization. It is exciting, yet a tough shift filled with financial risks. I’ve been at work on this tough shift within our business for the last couple of years. Frankly, it has been slower than I anticipated, yet better than I expected. You can expect to see more offerings for individuals to be on-purpose across the world. Yes, the vision of “Every Person On-Purpose” or The On-Purpose Planet continues to inspire me.

Hopefully, today’s Tough Shift point of view has stirred some thinking for you to ponder about your life, your business, or your country.

Bottom line: These Tough Shifts are tough! I welcome your prayers and thoughts.

Be On-Purpose!
Kevin

What Is the Heart of Selfless Service?

April 5, 2018 By kwmccarthy

Servant leaders see things differently because their hearts are authentically in their actions, often despite the personal circumstances and consequences. In short, they’ve learned how to love their neighbors in a healthy, respectful, and others-centric manner.

One of The On-Purpose Proverbs is “Boldness occurs when passion rises and vanity falls.” In 60 seconds, the public service announcement brings this On-Purpose Proverb to life and is sure to bring a tear to your eye.

While this amazing film-making short called “Gesto de Amor” (Gesture of Love) highlights the empathy and love of the little girl, the loving act of her brother reveals that he may, in fact, be the inspirational source of servant leadership for her gesture of love. He is reaping what he has sown into his sister.

Don’t we want to be known and understood from within? … especially in this crazy world where sick is good, cool is hot, and swag is no longer a “sophisticated wild ass guess”?

Consider showing this video to your team and asking them what they’re doing to see things from the perspective of their customers (or loved ones). Nothing is harder, yet little is more rewarding. That makes it all the more meaningful when we sincerely get it right as servant leaders who can wear another person’s cap. You can’t have “Customer Confluence” without it.

Emotional intelligence (EI), made known largely by Daniel Goleman’s book Emotional Intelligence, is our ability to understand the state of our emotions and others with the ability to process and respond in a productive manner. Some people have an intuition or instinct for sensing the emotions. For others, it can be learned and developed.

Asking sincere and clarifying questions, rather than making assumptions, is a healthy practice to develop without regard to your EI. On a personal level, it develops trust and can lead to intimacy of conversation. On a corporate basis, it is called market research and leads to customer insights that can ultimately be incorporated into an offering to better serve the customer.

Mostly, however, this degree of interest in serving well comes from a heart of serving, wanting to genuinely profit the other person.

This attitude of the heart, the desire to make a positive difference or contribution, is a God-planted seed given each and every person. For some, the seed lies dormant and uncultivated. For others, it begins but gets trampled on and withers. For some, it flourishes and multiplies itself in unexpected ways … the gift of a shirt rolled with hair in a returning gesture of love.

Selfless service may seem like unprofitable and risky business.

We risk appearing and being different. We open ourselves to ridicule—even abuse—by unsavory characters and even well-meaning ones. Selfless service is easier said than done because we live in such a quid pro quo world of hidden agendas, subtle deceptions, and a self-centric perspective of “What’s in it for me?” But then again, it isn’t “selfless service” until we take ourselves out of the equation.

What did this commercial stir in you? How might you apply these lessons in your life … in your family … in your business? What role does purpose (symbolized by the heart) play in giving expression to serving?

Another On-Purpose Proverb is “Market in your self-interest. Serve in the self-interest of your client or customer.”

How might this apply to your business strategy, planning, and marketing?

What Is The Purpose of A Business Plan?

March 22, 2018 By kwmccarthy

Writing a business plan?

It is hard to argue against the idea of writing a business plan, yet experience tells me very few business owners actually write one.

Wrong choice! In this fast-paced dynamic business environment, a business purpose and plan have never been more needed. They’re essential to decisions and growth regardless of the business size.

The problem isn’t with the business plan, per se; it is the speed of the person creating the business plan which makes it irrelevant to the business. Most business owners aren’t skilled as business plan writers so their mythologies and misgivings are often unfounded in reality. Speed Use this ratio when business planning: 1% planning: 99% execution. Rinse and repeat!comes with experience and practice.

Too many times, I’ve heard business owners lament that they don’t have time to do a business plan. Hint: maybe the reason they don’t have time is because they’re not working from a plan. That’s more a comment about their limited skills, experience, and understanding or unwillingness to get help.

60-Minute or Less Simple Planning Method

Consider the old adage, “If you have only a day to cut down a tree with an ax, then invest time sharpening the ax before you begin.” Let me add: Continue to check and sharpen it throughout the day. A business plan is a sharp ax that you can take to the forest of business challenges you face and make progress faster, more affordable, and with less energy … sounds like profits to me!

Pull out a blank sheet of paper, go to a whiteboard or flip chart, or open an electronic file to capture your thoughts. Do the brain dump! Then sort it out into a more coherent and logical flow of actions steps. Assign people and dates and you’re ready to go!

A simple idea-clarifying informal business plan can often be done in less than 60 minutes. Practice the following method on smaller projects where the risk, scale, and scope aren’t so large. Practice the process on less demanding content and matters and you’ll be preparing for writing the business plan for the entire business.

Who Are You Fooling?

I’ve even been told by business owners, “A business plan isn’t relevant to my business.” There may be a good reason why business planning is often put aside, but dismissing it as irrelevant is risky business. While creating a business plan is something every entrepreneur or CEO is wise to do, they often don’t. It is a unique skill set that they don’t invest time in learning how to do. In their minds, it seems to be an exercise for the academics and not for people of action.

Reconsider what the pros do.

For example, your favorite NFL team has a plan for the franchise, the season, and a game plan and playbook going into every game for every week of the season for as long as they’re winning into the post-season. They’re professionals who have learned to crank out a “business plan” for every week. To get the results they seek they don’t have an option. Even then, games will be lost. Lessons learned and personnel trained to improve.

Action, even well-intended actions, without a purpose and a plan incrementally lower the trajectory of achievement.

Business planning, hey, it’s optional. That’s a dangerous mindset fraught with avoidable pitfalls. Running by the seat of one’s pants can become a way of life and business. Could this be part of the explanation why the failure rate of small businesses is so high?

Candidly, if taxes didn’t have to be paid, I wonder how many small business owners would have a financial and accounting system in place! Because the IRS likes to be paid and has means of enforcement to be paid, bookkeeping and accounting are done because outside consequences exist. Because business planning is “optional,” it is too easy to not get it done.

So what is the purpose of a business plan?

It helps to know that there are three broad types of business plans:

  1. Financing business plans are done to obtain financing from either investors or lenders. These business plans tend to be formal and time consuming because of the scrutiny of due diligence. Most business planning software leans in this direction.
  2. Functional business plans are more operational or oriented towards helping team members get on the same page to move the business forward. These blueprints for the business are informative and best used for internal use, direction, and communication.
  3. Strategic business plans are very useful, for example, for taking your business ideas and transforming them into a business model. These can be very informal—notes on a yellow pad or napkin—to PowerPoint presentations to more formally written documents.

Audience Matters

Who is going to be reading your business plan and why? Your need for a business plan really depends upon the audience for whom it is written.

  • Financing business plans are targeted toward outsiders to attract investment.
  • Functional business plans involve engaging the team. There is a certain amount of assumed inside knowledge.
  • Strategic plans are best written for the leader of the plan to gain insight and clarity. This enables the entrepreneur to capture thoughts and sort the various elements of a business into an orderly approach.

6a00e551c6499c883401a3fd37e903970b.png.jpgEach of these business plans has common elements that you’ll find layered in The Service Model™ (see graphic) from The On-Purpose Business Person.

Creating a business plan is something every entrepreneur should do, but you need to know why you are writing the business plan and the audience.

I’ve seen far too many start-up organizations buy business planning software and invest months writing it. The process of doing their market research, developing cash flow statements, defining their organizational chart, etc. is useful, but is the marginal return on investment worth it? Sometimes you just need to get started and prove your concept in order to improve your business model.

Practically, it is rarely as valuable as the benefit of having a simple business plan and getting started. There’s nothing quite like opening the doors on a small scale and learning from the market. This said, if you have only one part of a business plan to get right—put together your business marketing plan.

Planning is not about perfection.

Rather it is about anticipating pitfalls and avoiding them, as well as leveraging opportunities to the max. Plans are meant to save us time, money, and energy. Always consider the ROI (return on investment) for your planning process.

Over the years, I’ve told my clients to use this ratio when business planning: 1% planning:99% execution. Rinse and repeat!

On-Purpose Business Tip: The Service Model from The On-Purpose Business Person provides a simple business plan template to provoke thoughtful inquiry and usefulness.

Are You A Purpose Driven Person?

March 20, 2018 By kwmccarthy

Today, let’s explore the difference between being purpose driven and purpose called.

Let’s start by defining our terms.

What does it mean to be driven?

Mules and horses are driven by the coachman or whip, as he’s called. For many of us it is too easy to get on a track at work and in life, lean into the yoke, and just keep pushing forward day after day trusting that in the end, it all works out for the best. Is this a healthy way to live?

One day we will reflect and look back over days, years, or decades of being a driven person. We’ve been pushed from behind, compelled to do something that may not be the right fit for us. Often we’re motivated by influences outside of ourselves. Such extrinsic motivation works for a while but it is hard to sustain.

To be called is to answer to a higher power.

It is ours to respond to the calling or ignore it. Most of us think of clergy as having a calling. In fact, every person has a calling, a purpose, a design and gifting that is uniquely fitted into a neat package called YOU!

Purpose CalledWe are not purpose driven. We are purpose called.

Instead of being driven, what if you were leaning into your calling? It may be the same load, but we’re choosing to accept the burden differently.

Here’s a secret about your calling.

You have to be still and listen. It is a calling, not a shout or a holler or a scream. It is subtle, gentle, a small still voice in the wilderness that is never demanding or pushy.

Implied in being called, is being called by name. In a manner of speaking, your 2-word purpose is your spiritual name. So when you hear or recognize it, you know you’re being called and you can answer it.

God calls us by name.

Purpose is one’s identity or name that God uses to call us. We then offer a response of yes or no. When we say yes to our purpose, we are being on-purpose or answering our call.

Here’s a great article on the difference between a job, career, and vocation from Fast Company magazine founder, Alan M. Webber. I remember reading this article in 1998 and nodding my head in agreement.

Watch today’s On-Purpose Minute. You may find it alarmingly disturbing to your “well-ordered life.” Perhaps you’ll find it amazingly comforting as you pursue a calling that seemingly defies logic and reason to everyone except you.

Have you heard about Type A Personalities? These men and women have traits in their personalities that thrive on stress, pressure, multitasking, and … (drum roll) premature death due to heart attacks, high blood pressure, and other stress-induced diseases. Being a driven person and exhibiting Type A behaviors are related but it need not be a death sentence.

Are you ready to begin the cure from being purpose driven?

Here it is: it has nothing to do with your personality—Theory A, B, X, or Y. It has to do with your worldview. You’ve adopted or adapted to a driven personality style.

The cure is to recognize that you are called, not driven. Your purpose forms the words of your identity by which you are called and, once known, you are better capable of recognizing and appropriately responding to your call.

Please let me hear from you. Share your story in the comments section below and you’ll be putting voice to your thoughts and desires. More importantly, others will read your post and glean insights and better self-awareness. You can make a difference this way that can alter the course of another person for good.

Be On-Purpose (called, not driven)!

Kevin

P.S. I’m often asked what I think about Pastor Rick Warren’s best-selling book, The Purpose Driven Life, which came out many years after the original release of The On-Purpose Person. First, no he didn’t “steal” my stuff. I get that question all the time. Second, we use purpose differently. He uses purpose to describe what are really the five missions of the church. He hasn’t asked me to re-title the book, but if asked, it would more properly be named “The Mission-Driven Life.”

Are You Thinking?

March 13, 2018 By kwmccarthy

How often do you really stop and think?

There are many benefits to taking a few minutes to simply ponder your task, project, or life.

The concept of being on-purpose is to act with more intention by being mindful of who you really are.

To know who we are deep down in the heart of our hearts requires thought and demands decisions more easily put off than addressed. But, of all that happens in the world, the one person we can’t ignore or put off is ourself. Sooner or later we will confront the person who has assumed our true identity because we weren’t willing, didn’t have the tools, or didn’t have the guidance to truly think about our lives in more robust terms.

This On-Purpose Minute invites you to simply think. So right after watching this … invest a few minutes to think about whatever comes to mind where your thinking could truly advance your agenda.

Need some help with thinking about your life?

Contact me at kwmccarthy@on-purpose.com and let’s begin the process of thinking about your life so you, too, can be an on-purpose person in creation.


 

#UNPLUG: This article in Fast Company Magazine speaks about the benefits of getting away from our electronics—you know, the one you’re reading this on!

Arthritis of the Mind


From the keen mind of my friend Mel Kauffman …

William James said, “People don’t think, they just rearrange their thoughts.”

Arthritis of the Mind

Too many people I know have arthritis of the mind. It hurts when they think. Too many people have their minds frozen in mediocrity. It hurts when it defrosts. Most people are opinion parrots. They parrot the opinion of others. That does not seem to pain their brain. Arthritis of the brain is contagious. You catch it from your parents. You catch it from your peers. For many, an original thought is an anomaly. Someone asked Abe Lincoln why he read so much. His response was a light bulb moment for me. He said, “My brain itches and I have to scratch it.” Mark Twain lamented, “We should take our brain out once in a while and jump on it. It gets all caked-up.” William James was so insightful when he wrote, “Most people don’t think, they just rearrange their thoughts.” Thinking is like a muscle. The more you flex it, the more it expands. As brain–pain dissipates, original thoughts begin to appear. Why not leave a legacy of original thoughts?

Mel Kaufmann

melvinkaufmann@gmail.com

Am I Irritating The Living Hell Out of You?

March 6, 2018 By kwmccarthy

Typically when someone is irritating the living hell out of us, this bothersome behavior provokes the fight or flight impulse. While the expression is often used, what if there really is more than meets the idiom?

How many of us find ourselves or someone close to us caught in a living hell within our body, mind, spirit, and financial condition?

There’s nothing worse than this sense of hopelessness except resignation to the hopelessness and denial.

On-Purpose® is about awakening us to face our “living hell” by getting to the core of our being which by definition is good, pure, and whole—our purpose. Here is the keyhole to the escape hatch into being true to ourselves.

Choose hope!

Putting a name on our situation strengthens us to face it more directly, boldly, and successfully.

Why not experience the promise of “on earth as it is in heaven” on-purpose? Yes, I hope tshareasimage(5)his message irritates the living hell out of you … and you’ll thank me for it.

Escape Your Living Hell

On a highly selective basis, I’m looking to mentor and develop quality people who want to build a true business as a coach. This will mean learning, ongoing dialogue and development, determination, and a long-term commitment to stay the course. You’ll be helping your clients get to a healthier place in their lives in the most robust sense of well-being. For you this means work, learning to engage clients, and growing as a leader on-purpose.

Interested? Email me why you think this sounds like you. I’m conducting interviews to work with 3 people.

Is Your Leadership Being Choked?

March 1, 2018 By kwmccarthy

As leaders, we’re prone to move from one task to the next with mental speed and insightful clarity.

Distractions, busyness, and just plain old bad habits have a way of gradually yet persistently working their way into our lives. Pretty soon we’re enslaved in activities and relationships that take us off-purpose.

In today’s On-Purpose Business Minute, I share a metaphor and lessons learned from a day of hard, back-breaking yard work and getting my hands dirty. As you can see, my mind was also hard at work.

As leaders, it is important that we get to the root of matters.

Paying attention to the details while still seeing the big picture isn’t always easy. Even if you’re not very good at both, at least be aware of the importance of both to avoid getting blind-sided. Surround yourself with complementary talent and trusted advisors so you grasp a greater perspective and insight into an important matter. This will free you to do more of what you do best more profitably.

No sense getting lost in the bushes and choked out of the beauty of how your business can bloom and grow.

Need some help with getting to the roots of your leadership? At On-Purpose Partners, we offer 1:1 executive and personal leadership coaching. Learn more here.

How Do You Build Your Confidence?

February 27, 2018 By kwmccarthy


Pointer: I make reference to The Service Model™ in this On-Purpose Minute. Here is a link to review, purchase, and download a copy. Click Here for Your Copy.

—————————–

Look at the kid in the front row, fourth from the left! Yep, the one with the rolled-up pants (room to grow) and checkered jacket. That’s yours truly in Mrs. (Lois) Johnson’s Kindergarten in Bethel Park, PA! My guess is the photo was taken in 1960 and I’m five years old. I was one of the youngest kids in this class.

Mrs. Johnson Kindergarten

I was blessed with a very happy childhood. I don’t look really happy on the day of this photograph. Come to think of it, none of the boys look too thrilled to be this close to girls (yuck!) and under such tight control with our hands in our laps!

In reviewing my report card from those days, I read “Kevin is young and lacks confidence.” Fortunately, my parents decided to hold me back a year so I could grow in confidence. Yes, I repeated kindergarten! My parents’ wisdom set me on a more positive trajectory for life. Thanks, Mom and Dad!

Odd that I still remember those words and that label “Kevin … lacks confidence.” It used to really bug me that I was a person who lacked confidence. As I’ve matured, I realize how wrong my understanding of that statement was. Mrs. Johnson was offering feedback to my parents so they could make informed decisions to remedy the matter rather than labeling me. I’m the one who mistakenly “owned” the label. Five- and six-year-old minds do things like that. Sadly, so do 25-, 35-, 45- … year-old minds, too!

Each of us lacks confidence at the start of anything new. Confidence can apply to a skill or aptitude but not to the very nature or soul of a person—that’s just too destructive.

Have you bought a lie that you lack confidence or some other such nonsense? Don’t!

Let’s rephrase the statement and shift your perspective. You just haven’t yet found the bedrock of your beliefs and faith upon which to grow in confidence! I promise you that this solid ground for the soul exists in you. Like innate leadership, you have a place where you are designed and destined to be confident. It is a birthright that you may need to claim (or reclaim). Keep looking!

Look into the eyes of that little boy on the first row then and today in the video. As a person, does he lack confidence today? I’ve been a speaker in arenas in front of thousands. I’ve been on TV and radio broadcasts throughout the USA and Canada. People without confidence don’t do that.

How Do You Build Your Confidence?

There’s the question I’m placing before you. I’ve found the readers of this blog are a bright bunch of people. Please share your insights, comments, or quotes in the Comments section below. Let’s help one another become more confident as leaders of our lives.

Quotes About Confidence

Readers of The On-Purpose Person and The On-Purpose Business Person know that I start each chapter with a quotation. For this post, I turned to my book of quotations about confidence specifically. These quotations will stimulate your thinking:

“I had no vision of the scope of what I would start. But I had confidence that as long as we did our work well and were good to our customers, there would be no limit to us.”

    Sam Walton, Founder of Walmart (1918–1992)

“To do anything in this world worth doing, we must not stand back shivering and thinking of the cold and danger, but jump in, and scramble through as well as we can.”

    Sydney Smith, Anglican Clergyman and writer (1771–1845)

“Fortunate is the person who has developed the self-control to steer a straight course toward his objective in life, without being swayed from his purpose by either commendation or condemnation.”

    Napoleon Hill, Author, Think and Grow Rich

“Calm self-confidence is as far from conceit as the desire to earn a decent living is remote from greed.”

    Channing Pollack, U.S. Magician and Hollywood Actor (1926–2006)

“Confidence is the feeling by which the mind embarks in great and honorable courses with a sure hope and trust in itself.”

     Cicero, Roman philosopher, 1st Century B.C.

 

I leave you with one parting On-Purpose Proverb:

“Awareness of one’s lack of confidence indicates that your heart and your head are still talking. They just need to get the rest of the body moving so the next lesson can be learned more readily.”

  • « Go to Previous Page
  • Page 1
  • Interim pages omitted …
  • Page 4
  • Page 5
  • Page 6
  • Page 7
  • Page 8
  • Interim pages omitted …
  • Page 10
  • Go to Next Page »

Footer

Search this site.

  • Making Meaningful Money™
  • Leadership Mettle™
  • Booking Kevin
  • About Kevin
  • Endorsements

Copyright © 2025 · Kevin W. McCarthy, Winter Park, FL