• Skip to main content
  • Skip to footer

Kevin W. McCarthy

The Professor of On-Purpose

  • Book Kevin to Speak
    • Programs
    • Be On-Purpose®
    • Making Meaningful Money™
    • Leadership Mettle™
    • TOUGH SHIFT®
  • About Kevin
    • Endorsements
  • Blog
  • Search

Career & Work

Have You Thanked a Business Owner Lately?

November 29, 2018 By kwmccarthy

The small business owner (aka solo owner, solopreneur, SOHO, or solo) is the unsung hero of modern society. Their pursuit of a dream is epic, daring, and brave. Small businesses dot the business landscape, and in the years to come more people will turn to starting a business for additional income or to replace a lost job or create one. Profit making is alive and we all benefit from the efforts of solopreneurs.

What does it mean to be in business? Being in business is a high and noble calling!

I love what the opportunity to start and run a business brings in terms of

  • creativity
  • production
  • value-adding
  • improved standards of living
  • funding of worthy causes

People who start businesses have my respect. Regardless of whether they’re starting a home-based business, a family business, or a high-growth/high-potential venture, they’re pursuing a dream with boldness.

Small business people are heroes. Every business starts as a small business. Business owners are to the Knowledge Age what the farmers were at the turn of the 20th Century: men and women who are willing to lay the mantle of responsibility on their shoulders and pull the greater load in hopes of a greater gain.

Business owners risk much in hopes of gaining much and giving more.

Certainly, profits and a better lifestyle are part of the anticipated gain. But there’s more. The measured ability to create and control one’s life, schedule, and vocational pursuits is the height of healthy individualism.

Truth be told, if you want to mature and grow into a better person—start a business! Government doesn’t build businesses, people do.

Find a need and fill it! That is the mantra of the business owner.

Like ants scouring a picnic ground for food, entrepreneurs search the marketplace for a business opportunity or find gaps of need in the market through inventive initiative. All types of businesses are launched—service, retail, professional, manufacturing, industrial, and, the hot item today, an internet-based business. Opportunity abounds!

Business owners do more than employ people.

Business owners create jobs when they manage their businesses prudently. Most of the business owners I know are generous with those in their charge.

For many, employment is simply another form of ministry.

I’m not talking charity here. No, we’re talking about

  • mentoring and development of others
  • providing opportunities
  • raising up leaders
  • entrusting managers
  • training the unskilled

Business owners see, find, and act on the good in others because it is simply good for business and, even better, for life.

Who’s typically volunteering? Look around and notice.

You’ll find small business owners serving on boards, volunteering for coaching, taking their lunch hours to serve the poor, being active in a church, driving Meals on Wheels, and more. These are the backbone of society. They’ve chosen a different path from their corporate counterparts who must manage vacation days, punch a clock, or otherwise account for their time to their employers in terms of ROI, not altruism.

So do this: Thank a business owner today for improving your community and life.

As you prepare to purchase gifts or engage services, make the special effort to support a local small business person. Investing your hard earned cash into a sale in their business recycles into your community in ways you may never fully grasp. Be thankful for them, for you know not their struggles and thhe hardships it takes to keep the doors open to be there for you when you need them.

———CLARITY_FOR_SOLOS_by_Adam_Dudley

Recommended Resource: CLARITY FOR SOLOS

My colleague and Winter Park neighbor, Adam Dudley, has written a book. I had a few sneak peeks along the way in the writing process and I really liked what I read. While our writing styles and perspectives are different, we share a heart for the plight of the solo owner.

Adam, a huge advocate of yoga, brings a rather chill, yet focused perspective to the realities of being a solo. He gets himself out of the way to care for your needs. Adam is a thoughtful coach who listens well, processes in your best interest, and then offers wise counsel. Below his peaceful nature, the wheels are spinning as he’s thinking about what you need to succeed.

CLARITY FOR SOLOS offers great advice for solo and small business owners who are confused, stuck, or unsure about what to do next. It’s available on Amazon.com. Click the image to preview it.

Do You Feel Like a Failure?

November 27, 2018 By kwmccarthy

Do you feel like a failure? How are you choosing to frame “failure”?

Unemployment, slow business, foreclosures, and underemployment are just some of the struggles pressing into the hearts and minds of many today. As debt stares you in the face and the opportunities apparently diminish, the personal repercussions can cause us to lose hope and begin to see our lives as failing.

This situational depression can weigh on one’s spirit to the point of discouragement and negativity if we paint ourselves as failures.

What if your perspective, not your current circumstance, is the problem?

Today’s On-Purpose Minute invites us to stop looking outward and begin looking inward and upward for a fresh approach that holds the key to grasping the present situation and life beyond.

Thomas Alva Edison, the great inventor, saw “failure” as information. (See the video clip “I Haven’t Failed” by my actor friend, Frank Attwood, who portrays Edison.) How many times have you tried and “failed” only to discover you were one step closer to success?

Gene Kranz, NASA Flight Director, in the movie Apollo 13 is attributed with saying “Failure is not an option,” in the face of saving the crew in space. When failure isn’t an option, then what are the options?

  • Learning
  • Growth
  • Preparation
  • Creativity
  • Exploration
  • Work-arounds

Fresh and exciting options must open up!

When we play scared, we play not to win.

The best we can do is hold steady or lose ground. A shaky self-defeating cycle is set up that once it is in motion can gain momentum and overwhelm us.

Learning to play with reasoned abandon may sound like an oxymoron, but it isn’t. It means that we’re disconnected specifically to the end result, but we’re highly focused on the matters at hand. This frees us to play for the sheer joy and moment, yet aware that what we’re doing in the moment matters. Athletes call it being in “the zone.” It is preparation and hard work intersecting with opportunity.

Truthfully, you’re apt “to choke” the first few encounters, but in time you’ll grow through the experience and be on the way to success. That’s how failures become successes.

Confused About Finding Your Life Purpose?

November 20, 2018 By kwmccarthy

Knowing one’s purpose in life seems like it should be a relatively easy endeavor.

Yet for far too many of us the search for meaning continues to elude our best intentions and pursuit. Having been at this work of helping individuals and organizations define purpose since the 1980s, there are common statements I hear. These misstatements create misdirection. They tend to cause repeating and nonresolving patterns that kill time but don’t give a deep sense of satisfaction.

1. “I don’t know what to do with my life.” This statement is a clear indication to me that this person isn’t looking for purpose. They’re looking for “what to do” not “who to be.” Mission is being thought about, not purpose, per se. Knowing one’s purpose would be informative and helpful to answer the question. In short, if you’re looking for the wrong thing then it is unlikely you’ll find what you need even if you actually find it. You won’t be able to recognize it.

The greatest offender of this is the book The Purpose Driven Life by Pastor Rick Warren. The book is a great devotional, but it is really more a message of missions. The more accurate name for the book would have been The Mission Driven Life because the book is helping people figure out what to do with their lives much more than it is helping people knowing why they exist.

2. “I don’t know where to start.” The absence of a process or method is very typical of purpose seekers. They’re susceptible to anything or anyone who uses the word purpose because they have no basis for understanding it.

3. “I feel like there is a calling upon my life, but I can’t put my finger on my purpose.” Purpose and calling are often confused. Calling is a high and noble expression of purpose. Purpose is deeper and actually apart from or exclusive from calling. Purpose stands on its own, whereas calling needs purpose to give it “spiritual juice.”

4. “I feel like I’ve missed my chance at my purpose.” Wrong! Purpose doesn’t pass us by like a bus. We are our purpose. It is always with us. We were born with it, we live with it, we die with it, and we take it into eternity with us. Purpose is our spirit so we can’t separate ourselves from it, but we can ignore or deny it.

The On-Purpose Approach found in The On-Purpose Person provides both the methods and standards for discerning and defining your purpose, vision(s), mission(s), and values. We offer one-on-one personal purpose coaching as well.

You don’t need to reinvent the wheel about life purpose.

For over 20 years we’ve helped thousands of people write their 2-word purpose statement and develop the life and career plans they need to excel. As I reference in the video, we just need you to be the “you” who you were designed to be and become. We’ll help you.

Be On-Purpose!
Kevin

P.S. A big thank you to Justin Ramb, CEO/Chief Creative Officer of BIG EYE Agency. He invited me to participate in their BIG Thinkers series and produced this video. They did wonderful work. Thank you!

Psst! Here’s a tip. Check out www.onpurpose.me to discover how you can know your purpose.

Do Good Manners Matter?

November 13, 2018 By kwmccarthy

Ladies and Gentlemen, your manners distinguish you for better or for worse.

Good manners reflect a degree of one’s upbringing, experience, and socioeconomic standing. Good manners, like good grammar in speech, are subtle cultural refinements.

Above all, good manners are voluntary, a choice we make as to how we choose to be and to present ourselves. Ideally, manners come out of a sincere respect and politeness for others as opposed to simply being put on and off to impress others.

A kind soul without proper manners but a sincere graciousness and goodness is far more appealing to me than a formal phony with all the right manners.

Right manners do not always translate into good manners.

Lately, I’ve been pondering both my language and carriage with a measure of concern. Our present culture is so accustomed to using and hearing profanity that we’ve lost our sense of what is truly profane. Gone with the wind are the days when Rhett Butler saying to Scarlett O’Hara, “Frankly, my dear, I don’t give a damn,” was a scandalous controversy for use of profanity.

Merriam-Webster’s online dictionary defines profane as to treat (something sacred) with abuse, irreverence, or contempt. Ouch! I don’t know about you but that isn’t the kind of person I want to be known as being.

Mores change over time and generations.

I get that. Today, however, the liberal and insensitive use of profanity—I mean really profane and derisive language directed at people—is a dangerous objectification of one another. This speaks to a deeper pain or rift in society.

Admittedly, I’m no Puritan as I’m apt to drop cuss words from time to time. When I’m real with myself, I don’t like it when I do it. Cussing is typically lazy, dumbed-down language coming from the lesser me rather than the greater me. It tears me down and, worse, brings others with me—not what we leaders want to do.

Yep, both my manner and manners matter.

I’m working to be the best Kevin I can be. Will you join me in cleaning up your language? When you do, you’re also becoming a better leader of your life by becoming a lady or a gentleman.

As I dream about The On-Purpose Planet, where every person is on-purpose, I imagine a more gracious and kinder world. Being On-Purpose is about looking into one’s own heart as well as the hearts of others. As we search our own hearts and find ourselves wanting, it is only fair that offering such understanding and acceptance of others is not for the outer person but the inner soul. Right manners can be learned.

Harshness of heart, however, speaks to a deeper problem.

Jesus told the crowd that would stone the woman, “Let any one of you who is without sin be the first to throw a stone at her.” That sticks with me. I am too quick to pick up stones. Fortunately, as I age, I’m learning to drop them faster than ever.Humility

The mark of a true leader is a courageously generous spirit who is capable of honoring the worth and dignity of paupers, kings, and everyone in between. Privilege is a gift containing humility that must be opened and embraced. It also helps to send a thank you to those who provided the opportunity.

Be On-Purpose!

Kevin


In this classic (April, 20 2010) On-Purpose Minute, you’ll catch me at the Ritz-Carlton on Grand Cayman Island. After the video watch the quick 270-degree sweep of this beautiful resort. Special thanks to Daniel, the concierge, who suggested where to shoot the video and escorted me there. Truly a gentleman!

On-Purpose Proverb: Humility is knowing oneself relative to God.

Is Fear Avoidable?

November 1, 2018 By kwmccarthy

My research with over 850 small business owners reveals that 32% of the respondents say fear is their greatest obstacle to success.

So what is it with fear?

Can we avoid fear? How do we overcome fear? Is fear really, as the old acronym goes, False Evidence Appearing Real?

In this On-Purpose Business Minute, let’s address the question Is Fear Avoidable? After watching the video, read The 7 Most Common Fears Business Owners Face and what to do to conquer them.

The 7 Most Common Fears Business Owners Face

  1. Fear of rejection
  2. Fear of success
  3. Fear of failure
  4. Fear of exposure for who I really am
  5. Fear of looking stupid or incompetent
  6. Fear of what they will think of me
  7. Fear of making money and exploitation

Overcome your fears using the “For PETE’s Sake” Approach described in The On-Purpose Business Minute:

  • Perception
  • Emotion
  • TrainingFIT 4 LEADING
  • Experience

Many fears are unnatural but very real to us.

Generally, for every fear you have, someone probably makes a living from it. So what is it they have that you don’t? Oh, For PETE’s Sake, they don’t have a thing on you. They simply have an abundance of improved Perception, Emotion, Training, and Experience. Your fear is their joy! How remarkable is that?

Dig into this topic more by reading FIT 4 Leading. This is the least known of my books and part of the On-Purpose Leadership Series. At only $10 plus shipping this small but powerful book provides you with strategies to be a better leader of your life for the rest of your life. Use the link to the book to find a free, introductory webcast at our shopping cart or visit the website.

 

Are You a Fathead?

September 25, 2018 By kwmccarthy

Dumb decisions come from dumb people or fatheads, right? Wrong!

We’re all subject to making poor choices.

Would you knowingly inflict brain damage on another person or yourself? Would you willingly diminish your brain capacity? Of course not! Hmmm, then again …

  • What if a particular series of your choices repeated over time is making you especially susceptible to being a fathead?
  • What if those choices were within your control and could help prevent you from the compound effect of one bad decision after another?
  • Would you be interested in learning how to improve your decision-making and to stop the waist?

At the risk of offending, this On-Purpose Minute challenges you to look down on yourself for the answer to the question, “Am I a fathead?”

Your waist size is a dead giveaway.

You’ll know immediately if you suffer from this condition while watching this video. 70% of the U.S. population is overweight or obese according to the Center for Disease Control.

This is the confession of a recovering “fathead.” In 2008, I lost 50 pounds and have kept it off since. Honestly, it has been a struggle. I discovered I was an emotional eater when I was really happy or really sad. Doesn’t leave a lot of wiggle room, does it?

I found my right mind by working with Lori, my Health Coach. She gently spoke truth in love into my life and health. She provided me with a meal replacement plan plus regular food while helping me to become more mindful of what and how much I was consuming on a day-to-day basis.

You, too, can work with a Health Coach who can guide and support you in your decision to reboot your brain, bottom, and life. It is very affordable. I’m not talking about a personal trainer who will attempt to grind the pounds off you. Don’t do that! Exercise is great for toning and conditioning but lousy for weight loss. Nutrition is 600% more effective than exercise. The problem is you probably don’t really know how to create a safe, effective, portion-controlled menu for yourself.

If you have Health Coach, then really lean into what he or she has to say. Borrow Can't Out-Exercise a Bad Dietfrom their training, experience, and certification to regain your vitality, vim, and vigor.

Do you want to talk with a Health Coach? If so, I’ll make the arrangements for you. I have an affiliation with health coaches across the USA who will gladly clear your thinking. Email me for a recommendation. Each Health Coach will help your life, health, and style of living be more on-purpose.

———-
Some great weight loss/health quotes:
A waist is a terrible thing to mind. – Tom Wilson
The one way to get thin is to re-establish a purpose in life. –  Cyril Connolly, The Unquiet Grave
Never eat more than you can lift. – Miss Piggy

How Can I Be a Better Leader?

September 20, 2018 By kwmccarthy

“How can I be a better leader?” is a question I am regularly asked by clients and audience members at speaking engagements. Leadership development is 1 of 3 competencies to master to increase one’s contribution and call to service.

Let’s explore the central, inescapable reality of how to be a better leader—The On-Purpose® Principle.

By understanding and applying this concept to your life and work, you’ll see that authentic leadership comes naturally rather than being a forced effort.

To become a leader, become a better you by beginning with knowing your purpose in life—your inherent worth and reason for being that live in your heart. Your purpose is an amazing gift too often buried under layers of doubt, pride, wounds, and challenges. Rather than seeing these layers as prevention from getting you to know who you really are, what if they are protection and preparation for just this time in your life to really understand the power of your two-word purpose, and being on-purpose?

Purpose is the bedrock of all leadership development.

Once you know your purpose, it will not be denied in spite of obstacles and setbacks. It works toward expression and contribution. The only person, circumstance, or condition that can stifle it is you.

Take 100% responsibility for being on-purpose (Think Inc!). Even in the worst of circumstances, you won’t get caught up in the blame game which distracts and chokes the pathway to being on-purpose.

TOPBPerson cover

Let’s take to the whiteboard for insights and practical application of the On-Purpose® Principle so you can create high alignment of your personal purpose with your organizational purpose. That’s how you can create peak or TOP performance as a leader of your life and work.

Keep the On-Purpose® Principle in mind, and you’ll discover that your matters in business, psychology, or management just got a whole lot easier and cheaper to understand and lead.

The bedrock of leadership is all about the purpose of the person being aligned with the purpose of the organization.

Be On-Purpose!

Kevin

P.S. Want to read and learn more about The On-Purpose® Principle? Order The On-Purpose Business Person by clicking here or buying it from amazon.com.

Are You Prepared To Lose To Gain?

September 11, 2018 By kwmccarthy

In today’s On-Purpose® Minute, let’s explore the gains to be found in loss! You might be surprised just how effective loss can be to our long-term benefit.

How do you deal with loss? What is loss?

Are you prepared to have loss in order to gain?

Locallygrown-produceCould it be that loss and—more importantly—learning how to deal with loss are simply as organic to life as the vegetable section at your local Whole Foods store?

In The On-Purpose Person, I reference fighters, floaters, fleers, and flitters as “styles” for dealing with stress and life. There, you’re encouraged to be a navigator, one who leads and manages through change rather than reacting to and being a victim of it. It takes an inherent calm and peace.

As a formerly ranked tennis player, when I have been in “the zone” on the court, I play without the stress and strain of forcing my play. Things just seem to click better. The secret to getting and staying in the zone to some degree is detaching from the usual expected outcome—to win the match.

The ability to play better comes from navigating the experience positively. It is hard to keep this “above the fray” mindset, but when one does, the body and mind are able to perform seemingly without effort.

In business, on the tennis court, or on the golf course, I’ve seen far too many talented people tighten up for fear of loss. This “choking” isn’t a personal failure; it is a growing experience if we allow it to be instructive versus destructive.

Oddly, loss is important to our health, well-being, and finances because it helps us to mature and grow.

Sailors on a ship may not be aware of the big picture or have the experience to place what is happening to the ship in a proper context. A ship’s captain, however, brings the capacity to navigate the shoals and shores safely even in a storm.

If you are learning—and we’re all life-long learners—then anticipate there are situations when you are a sailor and other times when you are a captain.

Learn from your losses, and your life passage will be calmer and more productive as you gain from each loss.

  • « Go to Previous Page
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • Interim pages omitted …
  • Page 17
  • Go to Next Page »

Footer

Search this site.

  • Making Meaningful Money™
  • Leadership Mettle™
  • Booking Kevin
  • About Kevin
  • Endorsements

Copyright © 2026 · Kevin W. McCarthy, Winter Park, FL