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Kevin W. McCarthy

The Professor of On-Purpose

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Blog

What’s Your Elevator Speech?

January 19, 2017 By kwmccarthy

The Elevator Speech or Elevator Pitch is one of the staples of sales training and business development. But is it really effective? In this classic On-Purpose Business Minute, conventional wisdom is challenged.  

In 2010, I was speaking at a leadership event with 550 highly successful independent health coaches. When I described the “Do Do Dialogue” (The On-Purpose Minute for next week) the audience was intrigued and asked me lots of questions during and after the event. When originally produced, this video along with the Do Do Dialogue were posted on a web page rather than my blog so I’ve posted them both for convenience.

Be On-Purpose!

Kevin W. McCarthy

Is Your New Year’s Resolution To Get To A Healthier Place?

January 3, 2017 By kwmccarthy

Do you identify with any of the reasons in this video for being at a healthier place?

A Weighty Conversation is a short 3 minutes packed with inner thoughts. Consider all you have to gain by losing weight. Don’t go it alone! Get a proven system. Get help, and get to a healthier place.

https://kevinwmccarthy.com/wp-content/uploads/2015/12/TSFLWeightyConversation2017.m4v

In the New Year, many of us ponder this fresh start with an eye toward the bathroom scale and losing weight. I called this condition “my fat suit” — an extra layer of Kevin over the top of my inner athlete.

Weight loss for many of us is a place in our lives where we’re struggling. Refusing to be resigned to the extra pounds is one thing; raising the bar on what it is costing you is another. Awareness and goal setting are important, but a system makes all the difference for success.

If a health coach forwarded this message to you, then by all means get back to that person to help you.

If you don’t have a health coach, we offer an affordable solution to help you keep your New Year’s Resolution to lose that 10, 20, 30 pounds or more … and keep off the weight. This is a health gain approach rather than just weight loss. This glass half-full approach is positive, proactive, and proven if you’ll allow us to coach you and do the program as it is designed.

We lead a dedicated team of health coaches, who come alongside of you so you can experience weight loss success and health gain using the Take Shape For Life system. For most people, this approach is cost neutral relative to your current food intake and the coaching is free. You may even save money!

Invest in a free consultation to explore what’s possible for your health and well-being. Call Judith at 407.927.1642 or drop me an email via this blog and I’ll forward it to her. I lost 50 pounds on this program in 2008 and have kept it off. I fully endorse it because it helped me to be on-purpose in my health.

Be On-Purpose!

Kevin

P.S. The music in the presentation is from Dan Lewis, a musician friend in the Asheville, NC area.

Explore Your Possibilities in 2017

January 1, 2017 By kwmccarthy

https://kevinwmccarthy.com/wp-content/uploads/2016/12/HappyNewYear2017.mp4

The fish is back! Some of you longtime fans may remember the fish from our old website. It seemed only appropriate to bring him back for the new year.

2017 marks a new message and movement launch from On-Purpose Partners. The launch of Chief Leadership Officer as the fresh replacement for Chief Executive Officer begins in earnest. By April of 2017, the book will be released but that’s just one modality for the message. Hang on for this ride because I’ve been there before. Prediction: by 2022, over 50% of new businesses founded will be led by CLOs. The business reformation begins in 2017!

In 1992, when The On-Purpose Person was released, the number of people who talked meaningfully about purpose could be counted on one hand. Today, all the world is talking about purpose. On-Purpose® still remains ahead of its time as most “experts” have a well-intended but light grasp of the soulful depth and possibilities for what it means to be on-purpose. On-Purpose will draft the winds of CLO so both messages are brought to a higher reality in more people’s lives and work.

From the team at On-Purpose Partners, we sincerely wish you an On-Purpose New Year in 2017!

Be On-Purpose!
Kevin

The Benefits of My Christmas Birthday

December 22, 2016 By kwmccarthy

Did you know I was born on Christmas Day, lived in Bethel for many years, educated in Bethlehem, and often traveled to Nazareth? Of course, all those locations in this parallel are in Pennsylvania, not Israel.

Before I jump into my Christmas birthday story, let me give you a funny present first. A Christmas Story is a classic movie capturing so much of my childhood having grown up in the Pittsburgh area. Yes, I experienced this pole-thing at least once. On so many levels I still laugh when I see this scene.

Most people think having a Christmas Birthday is awful because I somehow got cheated of birthday presents. Thanks to my family, I can say I never felt that way. In fact, there are many benefits to sharing this special day with all of Christianity.

My introverted side avoids attention for the anniversary of just being born. In many ways, I relish the diversion of unwarranted attention. Here are some of the benefits of having a Christmas birthday:

1. Fewer theoretical presents means fewer thank you notes to write or combining them. I like the efficiency of having it all done on one day.

2. Vacation. My birthday is always a day off from work.

3. Humility. God cared enough about me to give me an annual reminder that no matter how important or impressive I think I am — I’m not. God is number 1. Then, God allowed me to be married — I slide to number 3. Then God blessed me with two children — two more reminders. Number 4 then number 5 position. For 14 years we had a dog and I clearly was in the number 6 position, especially when cleaning up number 2 after the dog. The dog died and I was promoted back to number 5. Now I know why Judith wants to get another dog so badly.

4. Grace. Most people forget it is your birthday which they would probably do anyway. So it provides a built-in excuse when my birthday is forgotten and an easy grace given. I don’t take offense.

5. Parties! I get to go to parties where everyone is festive and joyful on my birthday and they’re not faking it for my birthday because they’re actually celebrating Christmas.

6. Family. My family is always around for my birthday. That’s a good thing, right?

7. Giving. I get to buy and give presents for other people on my Christmas birthday.

8. Good company. There is something really special about sharing this special day with Jesus. Hard to describe, but it is special.

The people I really feel sorry for are the people born on December 26–30. Talk about an anti-climatic, easily forgotten valley wedged between the mountains of Christmas and New Year’s Eve! Now that’s tough!

Be On-Purpose!

Kevin

P.S. Bonus: And now for something completely irreverent about sharing a birthday with Jesus: Monty Python’s Life of Brian Nativity Scene.

 

Are You Feeling Successful?

December 13, 2016 By kwmccarthy

Success! Everyone wants it. Olympic Games dramatically remind us that success on the podium with a gold medal is a vaunted position. The discipline of hard work, sacrifice, and a coachable attitude comes with a remarkable reward and distinction for the rest of the athlete’s life.

Success also comes with responsibility if we choose to acknowledge and embrace the opportunities it opens commercially and influentially. Whether it is in sports, business, or the home, success sets one apart as having garnered an achievement. There is the event itself, but true success can be thought of as what one does after the accomplishment.

Success in life, however, is rarely recognized when compared to the fields of endeavor in sports and business. The only gold medal most moms get will be in their choice of flour for baking. 

Several years ago I was working out at the local high school stadium by running the stadium steps. As I crossed the track to go into the stands, a young, extraordinarily fit African-American woman sat stretching. We smiled and acknowledged one another. Moments later I saw one of the fastest human beings I’ve ever seen in person move down the track in a 100 meter sprint. She was scary fast. At the finish line stood her coach with his stop watch in hand. As I jogged my up-and-down stadium steps circuit through the bleachers I watched this scenario replay out several more times.

Curious, I stopped to talk with her coach. “What’s she training for?” I asked. He smiled, “She got back from the Summer Olympic Trials and didn’t make the team. She has a slightly hurt knee and she’s mad at herself for not qualifying.” He excused himself for just under 11 seconds to time her as she swished by the finish line yet again in a Nike moment.

Success for her meant making the Olympic team, but it wasn’t to be. This young lady is no failure, however, unless she decided to limit her success to being an Olympian or winning a gold medal — fleeting accomplishments instead of permanent character qualities. She’s learning the power of setting goals, managing disappointment, working hard, being coachable, self-discovery, and much more that will serve her for life.

Years ago I was a speaker at a convention of general agents in the life insurance business as a non-industry expert. Also presenting was a general agent who spoke in his bold and glowing “How I did it” terms to the awestruck adoring throng of gathered general agents. He talked about reaching a billion dollars in commissions in one year. This man had the swagger and air of gold medal success. 

Afterwards, I waited my turn to chat with him. One question I asked him metaphorically knocked him to the ground, “Now that you’ve reached a billion, what’s next?” He had invested decades in this “impossible dream” and had reached his tallest imaginable podium. Panic washed across his face. He didn’t have a clue what to do next with his life! A couple of decades later I’m happy to report that he has created a business to teach other insurance agents what he learned so others can follow in his footsteps.

Back to our young sprinter: she may not yet have achieved her Olympic dream but the character, discipline, and willingness to be coached are life skills few people ever master. She’s learned to set goals, to discover her inner motivation, and to work hard. Success comes in many forms often with the rare blessing of the gold medal, but more often than not without the #1 in the world standing for one brief, shining moment. For the other competitors, success is often wrapped in the intangible qualities of having been in the game as a fierce competitor playing to a world class standard to the best of one’s ability. 

The popular movie Rudy is a bright example of how becoming a success can be measured on one’s own terms. Gold medals come and go, but golden moments last a lifetime and need to be cherished for whom we have become on the inside and how we pass along our life lessons. If we dwell too long on the agony of external defeat, then we risk becoming bitter and defeated as our identity was gold-plated. The true solid gold victory is that of becoming a better person on the inside and passing it along.

Success Modeled By Don Budge

As a former USPTA tennis teaching professional and ranked player, I had the rare privilege of getting to know and sometimes play against or with former world class tennis professionals. Aside from their remarkable physical attributes there is typically a marked difference in their thinking, attitude, and point of view. The game is simpler and clearer to them. They possess a quietness of mind and capacity to zone into the experience thanks to preparation and practice. Success, therefore, is expected. The champion, however, has learned to face on-the-court failure repeatedly in such a manner that the disappointment of loss is not failure, per se, but revelation of and a pathway of growth to the next level.

As a young tennis player I had a wonderful personal relationship with Don Budge, the first person to win the Grand Slam in one calendar year (1938). Mr. Budge told the story of winning a national championship one year and returning home in deep dismay. He realized his western forehand grip on his wooden racquet was his Achilles’ heel. In those days, it would be exploited by more advanced competitors and prevent him from reaching the next level. He called that his year of having permission to hit the (back) fences. With a rebuilt grip, his forehand stroke was solid and eventually he became the greatest tennis player of his era. Some forty years later, I had the pleasure to know and work with this true champion when I was 17 and 18. Some forty plus years after that, I still think of the character of the man even more than his accomplishments which included winning the Sullivan Award for Sportsmanship. Mr. Budge was the real deal through and through.

Find success by defining what is YOUR success. Apply yourself to it with your heart, mind, soul, and spirit. Certainly strive to create the external win. As important, acknowledge the internal win of becoming more the person God designed you to be and become. That’s the platinum medal that isn’t awarded but is earned as a lifetime achievement daily. That’s what it means to be on-purpose!

But don’t stop there! Learn to pay it forward and bring others along with you so they, too, can discover their genius and contribution.

Be On-Purpose!
Kevin

 

Who’s Reviewing Your Business Plan?

December 8, 2016 By kwmccarthy

So you’re making plans for 2017. Who’s reviewing your business? Who’s challenging you to think about things differently? Without a review, you’re at risk of management myopia. So who’s reviewing your business plan?

Heading into the new year provides a fresh start of sorts for your business. The holidays are here, but business tends to slow down in many industries. Now is the ideal time to be planning for the future, to make great strides in your business, to re-think, re-tool, and re-engage your team based on lessons learned in the first 11 months of the year.

Reflecting on the lessons of the year so far and projecting into the future are beneficial exercises. Committing your thoughts to paper provides your team (and you) with a blueprint for building the business.

Are you willing to risk an end-of-year review and make adjustments to your business plan? You better be! It will be some of the best time and money you’ll ever invest. An independent business assessment provides sight into your blind spots. This reveals danger spots as well as missed opportunities.

The closing days of 2016 can be some of your most productive planning days. Don’t blow it by being content or simply checking out.

Mark Goldstein, the president of the Central Florida Christian Chamber of Commerce, often says, “No one loves the creation as much as the creator.” As the creator of a business, isn’t it great to have such devotion and love for one’s work? Yes, but, as Mark so rightly points out, there’s a side to being the creator that can bite us in the long run. Blind devotion to our ideas can lead to folly.

What if you don’t have a business plan to review? That’s manageable! There are plenty of options out there to help you, including On-Purpose Partners.

Writing a business plan need not be onerous. Know the reason why and assess the context of your business plan. Sample business plans and templates are widely available on the web. Business plan software programs are helpful. Candidly, a formal business plan is typically overkill for most small business owners unless you are raising money or borrowing from the bank.

How do I write a business plan? Here’s a simple suggestion: in lieu of writing a business plan, create a strategic plan at the top level of your thinking using The Service Model from The On-Purpose Business Person. It will help you identify relationships of essential activities in each level. You’ll also discover gaps in your thinking that may have been hidden from you under the surface of business activity and customer service and care.

There are two prominent weaknesses in the “Process” level for most small and mid-sized businesses:

  1. Marketing and Sales
  2. People

Most entrepreneurs who start businesses often have an operations or technical expertise rather than a sales or personnel background. Pay particular attention here when creating your business plan! Get help here sooner rather than later by outsourcing to agencies.

No matter what, your business (plan) will be “reviewed” by the marketplace in terms of revenues earned. How well your customers receive and respond to your products or services will provide amazing feedback. Avoidable poor performance, however, is an expensive price to pay for just mindlessly heading into the next season.

Now, are you willing to have your business plan be reviewed? Before you invest and commit your time, money, energy, and team to a hope and dream plan, consider having your business, marketing and sales plan, and people plan scrutinized if not by me, then consider some of the resources below:

  1. A SCORE (Service Core Of Retired Executives) volunteer.
  2. Your trusted industry or business peer group and advisors.
  3. Me! I’m available to review your business plan and to help you refine it so you aren’t blindsided and have better success in the market.

Think you can’t afford to have your business plan reviewed? Think again! You can NOT afford to NOT have it reviewed. To paraphrase an old saying, “An ounce of planning is worth a pound of cure.”


We get annual physicals for our bodies, but what about the body of one’s work … the business? On-Purpose Partners provides an independent check-up on businesses to assess what’s working, what isn’t, and what to do about it.

Let me help you anticipate some of the land mines as well as focus your energy and effort on what matters most to get the results. I offer small business advisory packages starting as low as $1,000 for businesses with revenues less than $2 million. Email me to make the arrangements.

Are You An Explorer?

December 6, 2016 By kwmccarthy

Age doesn’t matter when it comes to developing the attitude of being an explorer. Adventure is most often associated with youth. Let’s not, however, confuse inexperience with adventure. To be an explorer of life is to see life as an adventure versus a chore or time served on the planet. I know adventurers who are 9 and those who are in their 90s. The choice is yours.

My friend Mel Kaufman is 93 and he’s a remarkable explorer with the wit to match. Mel writes short stories that are long on wisdom and insight. Many of you downloaded The Kaufman Christmas Collection for free … and it’s still for free. (Hint!)

After my On-Purpose Minute, How Do You Manage Disappointment, Mel wrote me the following: “Disappointments are like failure; they are of no value unless we learn from them. Henny Youngman said, ‘I went to a psychiatrist and finally found my self. I was very disappointed.’” Now there’s a lesson and a laugh. It doesn’t get much better!

Cultivating a spirit of curiosity about the world is a noble endeavor, but don’t forget yourself. The better you know who you are the richer that journey beyond you will be and become. The ultimate exploration is to know oneself because in the process of that journey you’ll face some very challenging ordeals (Hey, it’s an adventure!) that will clarify your thinking and provoke your beliefs. To understand your design, you’ll look into the mind and heart of the Designer. Wow!

Some Quotes on Exploring

“We must develop a compelling vision of later life: one that does not assume a trajectory of decline after fifty, but one that recognizes it as a time of change, growth, and new learning, a time when our courage gives us hope.”

            Sara Lawrence-Lightfoot
            Author: The Third Chapter: Passion, Risk, and Adventure

 
“We are here to be excited from youth to old age, to have an insatiable curiosity about the world. Aldous Huxley once said that to carry the spirit of the child into old age is the secret of genius. And I buy that. 

“We are also here to genuinely, humbly, and sincerely help others by practicing a friendly attitude. And every person is born for a purpose. Everyone has a God-given potential, in essence, built into them. And if we are to realize life to its fullest, we must realize that potential.”

                Norman Vincent Peale
                Protestant pastor
                Author, The Power of Positive Thinking

Crazy_grandpa

The photo to the right is not Norman Vincent Peale. It is Mr. Six of Six Flags. I want to meet him! Dig the shoes! Watch him in action! (He’s actually an actor not a real old guy but you get the point about the attitude.)

The aging process is inevitable. How we age, however, is significantly within our control. Just because you might be part of an “aging population,” such as the Baby Boomers, it doesn’t mean that you are over the hill, washed up, and done for. Heck, you’re finally better equipped than ever.

Keith Lawrence is the co-author of Your Retirement Quest. Keith has been researching and advising those approaching and in retirement. Here is a fascinating chart Keith and his co-author Alan Spector developed about various types of Retirement Quests. Why wait to get started until you are retired or in assisted living to begin your Retirement Quest? Discover your Retirement Quest today regardless of what decade of life you are in.

I regularly visit my Mom who is 87. This affords me the honor to meet her friends, many of whom are well into their 90s, even a couple in their 100s. One learns a lot from being with this Greatest Generation in this independent living facility. They’re an interested lot who read, discuss, debate, and embrace life. One observation I’ve had about this vital group—they aren’t the grumpy old people so often portrayed. They’re vibrant, interested, and interesting. As Peale recommends, they’ve carried a youthful curiosity into their advanced years.

Another observation I’ve had about the 80+ crowd is that they’re generally thin and at a healthy weight. The general U.S. population has 2 out of 3 of us being obese or overweight. My guesstimate of this group is they’re just the opposite — only 1 in 3 are overweight or obese. Chances are the consequences of the excess weight in their peers brought about an early demise.

Begin by discovering who you really are. Retirement age is not mandated by an employer or the government; it comes when we decide to stop discovering who we really are and what we are capable of achieving even to our death bed. Those who never tire of learning, never retire.

The On-Purpose President

November 12, 2016 By kwmccarthy

Christian Chamber presentation.003November 10, 2016, two days after the historic election of Donald J. Trump as the 45th President of the United States, I was the scheduled keynote speaker at the Central Florida Christian Chamber of Commerce. I also serve as the Board Chair for the Chamber.

Based on the nasty political rhetoric in the campaign waged between Hillary Clinton and Donald Trump, the President of the Chamber and I anticipated the need to refocus Chamber members on the creator of the universe.

I took the opportunity to remind the Chamber members of three simple points of how to be:

  • Standing in Victory
  • Presiding in Victory
  • Clarifying Who You Are to Be In Victory

Below (click on the graphic) is a 27-minute keynote speech with both the audio and my slides used. Some minor editing of the audio has taken place, but otherwise the content is as it was presented that day.

On-Purpose Peace: Articulate Your Purpose, Vision, Mission, and Values

If you are a Chamber Member and want to take advantage of the special On-Purpose Peace online learning experience discussed at the end of the video, then please go to www.ChristianCoach.me to be taken to The On-Purpose Shop where you can learn more and enroll.

Non-members of the Chamber are welcome to participate at our regular price of $195 per person. Click here to enroll.

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