Purpose doesn’t drive you. It calls you. Think before you jump on the “purpose-driven” buzzword bandwagon.
Having pioneered purpose since the late 1980s, I cringe for those using “purpose-driven” when describing their work or business.
Purpose-driven is Industrial Age workaholism euphemistically dressed in pseudo-positive, contemporary jargon. However well-intended the users of “purpose-driven” may be, they’re unknowingly headed for an identity crisis and unhappy outcome.
“Purpose” and “Driven” are incompatible concepts. It’s like combining “Love-Forced.” How’s that marriage likely going to end?
Purpose naturally energizes. It ignites vision, inspires missions, and hones values as the soul answers the call in service to the Common Good. That, by the way, is known as being on-purpose.
Begin answering your call today at ONPURPOSE.me.
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