Purpose and values are strongly related. Purpose precedes values. Purpose is by definition good. Values without purpose being inherently good can be easily abused. Values, you'll discover, will often be in conflict.
How does one resolve a values conflict? Your purpose provides the swing vote or trump card if needed.
For example, most people would say that a value such as "Family first" makes a lot of sense. Now consider that if that family is the mob and you as a family member happen to cross the family. Another value kicks in—you cross the family, you die. Murder, even an "honor killing" is still murder.
The values came in conflict! A purpose statement that is by definition "good"—a rather biblical concept from Genesis or "of God"—has a higher probability of engaging our deeper spirit or consciousness that murder is absolutely wrong regardless of the circumstances.
I'm sharing with you this brief Simple Truths movie about core values. It offers a solid "core" reasoning for investing in knowing your values and better knowing yourself.
Are you ready to clarify and write your purpose and values plus vision and mission? Enroll today in The On-Purpose Leader Experience. The next six-week cycle begins October 23. Watch a free one-hour preview and enroll at this same site—discount prices currently show in the shopping cart, too, so you can save $50 or $70 on your enrollment for one or two persons.