Kevin W. McCarthy

The Professor of On-Purpose

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Are You Thinking of Starting a Business?

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Economic tough times, job loss, greater expression, or the chance to be your own boss are just some of the reasons people start a business. The barriers to entry are relatively low and the opportunities for success often appear high.

The hurdles to success, however, are hidden at the start but invariably emerge. Be aware of what lies ahead and you increase your odds of winning.

Looking for some help with either starting or running your business?

On-Purpose Partners provides business advisory services. Our clients and customers have spanned from Founders and CEOs of Fortune 500 companies to wannabe entrepreneurs.

If your business is less than $2 million in sales, you can hire me to help you with our On-Purpose Executive Coaching.

Can’t afford much?

  • The On-Purpose Business Person is available in softcover or Kindle e-book.
  • The Service Model is an inexpensive tool to help you plan your business, anticipate what’s coming, and understand the relationships of one level of the business to the next. Order one, just one, because you can print more from the PDF.

Here’s the bottom line for your business start-up (or ongoing venture): invest the time to articulate your purpose, vision, missions, and values.

Until you know

  • who you are
  • why you are here
  • where you are going
  • and what’s important

you’re really at a major and costly strategic disadvantage.

When it comes to your small business start-up or ongoing enterprise, give yourself every advantage by being on-purpose.

 

Syfy: Why?

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SyFy LogoThe SCI FI Channel has changed its branding.  Check it out with this link.

At On-Purpose Business Advisors we inevitably end up in branding because of our core work on business design and strategy.   Branding is one of the first external expressions and places to create alignment with customers.  

I had to laugh when I saw the new name.   SCI FI says it all.  Syfy – what does that say?  There are some names you just don't need to change.  That said, a logo update would certainly be in order, but to change the name at this point to Syfy is just plain stupid.   Perhaps they have some magic hidden up their sleeve with this new name.  I sense someone got paid a great deal of money to develop a new look and name.  Unfortunately, the emperor's new clothes made it through tight-lipped committee after committee for approval.

The new logo makes me think this is a Styrofoam cup business, a paper company, or a pharmaceutical conglomerate with some made up name due to some chemical compounding.  Certainly not an edgy science fiction television channel.  

The good news is the execution on the web site is stunningly well done in terms of navigation, look, graphics, etc.  They've kept the traditional purple (outer space?) for highlights.  There is a lot there and they manage it nicely.  So kudos to the team that took what was probably given to them and took it boldly where few have gone before.

For now, all I can do is sigh, fyi. 

Be On-Purpose!

Kevin