Kevin W. McCarthy

The Professor of On-Purpose

starting small businesses

How Do I Focus My Small Business?

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As you stare at the walls of your office, your mind swirls with a hundred different items on your mental To Do List. You haven’t got a clue what to do next because everything seems important. By default you open up your email so at least you’re keeping up with something. A couple of hours pass at the keyboard and your list is only longer and you’re further behind than when you began. A sinking feeling leaves you even more overwhelmed and disappointed with yourself. Ugh! How do I go about organizing the business? How do I get more focused and productive? I’ll deal with it … tomorrow.

Admit it, you know this scenario all too well. And it bugs you because it is sabotaging your business, your dreams, and your finances. With so much on the line, you wonder, How can I be so stuck? 

Over the decades of working with business owners, this shallow pattern of performance is most often associated with an ill-defined or out of focus business. While brilliant ideas abound in your brain, there’s no blueprint to build the business. Would you hire a home builder to construct your house who didn’t have blueprints? Yet, you’ll build your business without the most basic of plans.

There’s a reason most SOHO (small office, home office) business owners don’t write their plans. It is called flexibility and responsiveness to opportunity. Unfortunately, keeping your options open typically results in a cycle of learning, but not one of earning. The secret to building your business is to create an economically efficient engine of profit. Once the engine is up and running, you can afford to invest in your other ideas. Depth, not breadth, is essential. This takes discipline and commitment … to a well designed, thoughtful, written plan.

Here are three On-Purpose® tools to help you gain focus and sustain it:

  1. Use The Discovery Guide to clarify which of your many options is the best. This “Want List and Tournament” tool is a free download and can be used for many situations, such as clarifying which opportunity makes the most sense for you and why.
  2. The Service Model is a simple tool to map out why and how to design and build your business on one page starting with purpose. 
  3. My On-Purpose Folder is a self or small group guided process to develop your personal leadership capacity. When you’re in mental disarray, your business will reflect it too.

You may think you have a plan, but you may not. Candidly ask yourself, Just how isFocus my plan working? If you’re not obtaining adequate results, speed to market, or profits, then please consider a small business advisory package. Let us help you bring order, focus, clarity, and direction to your business enterprise by guiding and documenting your business plan and model. Organizing the business is a couple of clicks and a few hours away.

What Kind Of Business Owner Are You?

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Business owners are anyone with a job to do. 

In The On-Purpose Business Person I write about the Think Inc! mindset and the importance of taking on responsibility. Blame is the easily spread dung of cowards. They avoid consequences, but will revel in results.

To assume responsibility for leading one’s life and work is a heroic effort. To put oneself on the line along with the ensuing consequences (good or bad) takes guts. If you’ll simply get started with assuming responsibilities, you’ll be amazed at how it feeds your confidence and fuels your growth. Rarely will you blow it. Always will you learn from it. The more you attempt, improve, and succeed, then the more opportunity and increasing responsibility will come your way.

Hopefully, you have an executive coach or mentor who helps you sort and think through your responses and lessons when you miss. Also, the person can give you perspective when you hit the mark and help you raise the bar of the possible next.

One of the most important roles of a business owner is to set and create a culture or an environment. How well are you doing with those around you? We can be slack about it or intentional. We can encourage the taking of responsibility or we can crush it. The same holds true at home. It reflects an approach to life, marriage, rearing children, or volunteering for a committee at a not-for-profit.

As a result of this On-Purpose Business Minute, please challenge yourself to truly reflect on this important aspect of leading by taking responsibility for yourself, your actions, and your choices.

Just what kind of business owner are you?

 



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