Put on your financial hat for an On-Purpose Minute. If I asked you to pay me $1.22 to help you save a portion of $1,000, would you “risk” it? Most likely, yes. It is an easy business decision. In fact, you would probably ask, “What’s the catch?” There is a catch!
Prior to the 30-minute webcast of The POWER of Your 2-Word Purpose Statement (watch here), I conducted a survey of registrants. One of the survey questions was, “If you had to put a U.S. dollar figure on being disadvantaged without or a weak purpose, vision, or mission statement, which best reflects your cost of being ‘off-purpose’?”
The multiple choice answers can be found in the first seven columns (see chart below) plus “Other.” Over 47% of those surveyed indicated the cost of being off-purpose was over $1,000,000. Astonishingly the write-in text for the “Other” included words like immeasurable, incalculable, and priceless. At 22% it ranked highest. Not bad for an un-choice!
To be on-purpose, you need to make an intentional choice to actually do something about it. The ROI is amazing, especially for those in the 47% group. Immeasurable, incalculable, priceless? Yes!