Kevin W. McCarthy

The Professor of On-Purpose

"purpose statement"

What Is Your Cost of Being Off-Purpose?

By


Put on your financial hat for an On-Purpose Minute. If I asked you to pay me $1.22 to help you save a portion of $1,000, would you “risk” it? Most likely, yes. It is an easy business decision. In fact, you would probably ask, “What’s the catch?” There is a catch!

Prior to the 30-minute webcast of The POWER of Your 2-Word Purpose Statement (watch here), I conducted a survey of registrants. One of the survey questions was, “If you had to put a U.S. dollar figure on being disadvantaged without or a weak purpose, vision, or mission statement, which best reflects your cost of being ‘off-purpose’?” 

The multiple choice answers can be found in the first seven columns (see chart below) plus “Other.” Over 47% of those surveyed indicated the cost of being off-purpose was over $1,000,000. Astonishingly the write-in text for the “Other” included words like immeasurable, incalculable, and priceless. At 22% it ranked highest. Not bad for an un-choice!

To be on-purpose, you need to make an intentional choice to actually do something about it. The ROI is amazing, especially for those in the 47%  group. Immeasurable, incalculable, priceless? Yes!

Cost of off-purpose breakdown p1

The On-Purpose® Pal

By


Meet The On-Purpose® Pal! He’s here to help you better differentiate purpose, vision, mission, and values.

Regardless of whether you are writing a purpose, vision, or mission statement(s) for your life or your business, having a clear understanding of each of these essential words and related concepts is likely the difference between being just good or truly great.

Life begins at your purpose. It is the heart of your heart. When your heart, head, and hands are aligned (in that order) within your values, then you are on-purpose. There is an order and relationship here that provides structural integrity.

Confusion around the very meaning of these words creates a muddled strategy. Unclear thinking undermines confidence and performance.

Yet few people or organizations really give the meaning of these core words of strategy a passing thought. What a costly mistake!

In organizations, imagine the bewilderment when each word carries different meaning to each person. Is it any wonder why a team can’t get on the same page?

By the way, on the personal side, you are not a purpose-driven person. You are a called person. Called by your purpose which is inherent to who you are. Think of purpose as your spiritual DNA. It just is! Therefore, your purpose is not dependent upon externals for value or validation. Are you getting a sense for the internal strength found in knowing your 2-word purpose statement?

Your natural desire to make a difference is really your purpose wanting to come into expression. This longing of the heart works to inform your mind and move you into action so your purpose comes to fruition. Your values guide your course for right and wrong while you are being and doing life (or work).

Attaching each strategic word/concept to a tangible body part makes the words take on a visceral and very real power. Regardless of whether your heart longs, breaks or sings, what’s happening is a meaningful matter. That’s because purpose lives at the heart of the heart. It is at the core of your identity.

If your head hurts, chances are you’re confused and conflicted and don’t have a clear vision for where you are headed. When you don’t know what to do, your mission is messed up. When your stomach turns, then your values are being compromised. Your body is talking if you’re listening. Pay attention!

“What should I do with my life?” Here is a mission or hands and feet question seeking an actionable answer. It is actually a surface question, however. Dig a bit deeper and the odds are high you may have a vision and/or purpose matter that precedes the mission question.

Values are essential governors of right and wrong. Violate your values and you gag and your stomach turns. This gut reaction is your body telling you you’ve made a bad decision.

Purpose, vision, mission, and values are meant to provide inner strength from above. Yet the incorrect use of these words rots the root of our growth and results in the challenges of modern life. Align your heart, head, and hands (and feet) within your highest values and you are On-Purpose! Get these concepts clearly articulated and you have given yourself a huge strategic advantage in life, business, or other endeavors.

Want to learn more? Click each cover to buy the book.

 

 

What Might You Miss?

By

For the longest time you've promised yourself you would work the
process in The On-Purpose Person, right?  But you haven't!  Today you make good to yourself on your promise.

Join me for The On-Purpose Leader, a six-week
experience in being on-purpose that can transform your life.  Here's your
chance to do right by yourself.  You will:

  • Clarify and organize your life around what matters most
  • Write your statements of purpose, vision, missions, and values
  • Gather, mix, and mingle with other On-Purpose Persons
  • Gain membership to a 24/7 private web group supporting your journey
  • Ask questions of Kevin on conference calls and in forums and
    discussion groups
  • Have a workbook with everything you need to work the process

Register
Here For Session One.  It is free and no credit card is
required for registration.   You will need to be registered in order to
get passwords emailed to you for both the live session and the replay. 

Enroll today in the full six-week experience and take advantage of the early bird savings (use code: EARLYBIRD28).  Enroll with a friend and your investment is $1.80 each per day!  Click on Enroll
today,  scroll down, and look for the Companion Special (2 persons for only $150). 

Register
Here For Session One.  It is free and no credit card is
required for registration.  You will need to be registered in order to
get passwords to both the live session and the replay.

Related
articles by Zemanta
Reblog this post [with Zemanta]

Profiles On-Purpose: Janet Cronstedt is Awakening Worth

By

Janet Cronstedt and I began doing business together in 1999. Quickly we became friends and have remained that way since. We do very little business together but we remain connected thanks to email and cell phones.

She is one on-the-go lady these days. Janet was the Senior Vice President of Take Shape For Life, the health coach company and plan that helped me lose my 50 pounds a few years ago. In fact, Janet introduced me to Dr. Wayne Andersen, the Co-Founder of TSFL, who engaged me to speak at their National Convention.

Below is the full article Janet wrote in her weekly column for TSFL called From My Heart to Yours. Her story of becoming an on-purpose person humbles and excites me. Enjoy getting to know my friend, Janet.

Be On-Purpose!

Kevin

————————————————
“The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him he is always doing both!”
James A. Michener

When I turned 50 my husband asked me what I wanted for my BIG birthday. I responded with, “I want to go away on a weekend retreat to Orlando, FL, which promises that I will walk away with a clear idea about what on Earth I am here for.”

Try saying that to your spouse of 30 years! There is not a doubt in my mind that Bob would have so preferred I said, “A piece of jewelry.”

That weekend and my discovery at the Power Up On-Purpose seminar, hosted by Kevin McCarthy, author of The On-Purpose Person, changed my life. It led me to leave a comfortable job, affiliate with a new company 3,000 miles from home, and for the first time in my 58 years, live on my own 50% of the time. Married at 20 and entirely dependent on my wonderful husband, that was probably the most difficult part of it all for me!

My purpose, awakening worth, continues to guide me, stretch me, shape me, challenge me, scare me, excite and reward me in amazing ways. I exist at TSFL to awaken worth. YOU matter to me and awakening your worth gives me joy every day in every way. I enjoy every precious moment!

As Dr. A says so well in Chapter 21 of Dr. A’s Habits of Health, “until there is purpose, life lacks vibrancy and is at some level, joyless.”

Chapter 21 ROCKS. Read and re-read it. Share it. Let it lead you to purpose. You and those you touch will never be the same.

Better together,
Janet Cronstedt
SVP

“Without fulfillment, we can’t achieve optimal health.” — Dr. Wayne Andersen

Purpose – The Light of Innovation

By

Pastor Warren Martin brings a stirring and patriotic message that plays off the concept of the light switch in The On-Purpose Person.  Enjoy.

Be On-Purpose!

Kevin

On-Purpose® Radio Interview

By

Listen for free to a 23 minute radio interview (MP3) with Kevin W. McCarthy by James Burkhardt on radio station WORL in Orlando.  James asks great questions regarding business matters for small and medium sized companies.  Join James and Kevin on Focus Orlando Radio Show as they talk about marketing, people, financing, target audiences, and business growth.  Learn how to do business on-purpose.

Recorded on May 10, 2008

How do I find my purpose in life?

By

This is one of those questions that comes up hauntingly too often.
Fortunately, you’ve come to the right place.

Please, allow me give you the short answer about finding meaning and purpose in your life so you can get started.

Grab a sheet of paper and a pen.
Answer the question, “Why do I exist?”
Write everything you can think.  Do a brain dump.
Once you’ve completed this, distill your pages into one page.
Then, distill your one page into a paragraph.
Reduce that paragraph to a sentence.
Reduce the sentence to two words.
The first word is an action verb or gerund (ends with an “ing” like liberating, awakening, or igniting).
The second word is an object.
Give these words a generic beginning of, “I exist to serve by…”
Now you have written your purpose statement.
[Read more…] about How do I find my purpose in life?