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Kevin W. McCarthy

The Professor of On-Purpose

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Internet marketing

How Are Your Marketing Strategy and Plans?

October 11, 2018 By kwmccarthy


Tactical terror is on the face of many a business person these days thanks to the fundamental shift in marketing due to the internet, especially as it relates to social media. Despite all the change, the core of marketing remains much the same as it has for the past 50 years. 

In today’s On-Purpose® Business Minute, may I introduce you to the importance of purpose in your marketing strategy and plans?

Purpose brings the power, spirit, or juice to the business model and marketing plan that engages employees, customers, and shareholders alike, yet each differently.

Before you design that new website or write that new brochure or ad, please give the fundamentals of great marketing the investment of your time and energy on the front end. It will save you a ton of time and money on the back end.

Having the fundamentals of marketing in place provides a higher probability that your goals will be met or exceeded.

  • Regardless of your company size, do you feel overwhelmed, confused, or frustrated with your present marketing strategy and plans?
  • Are you facing the tactical terror of chasing your tail and not getting the results you want?

Please place On-Purpose Partners  CMO Services on your mind to help you order, focus, build, and expand your business so it can go to the next level of performance. If you need help, please drop me an email at kwmccarthy@on-purpose.com.

As promised, here is a link to the Marketing Mix concept by Jerome McCarthy, the author of Basic Marketing (and who is not related to me).

Free Business Tips, Ideas, & Advice for Running (& Starting) Small Businesses and Leading Your Life!

October 29, 2010 By kwmccarthy

The challenges of being in business by yourself need not be a burden you carry alone. May I come alongside you for 2 to 4 minutes per week to offer sound business advice and mentoring via a free subscription to the On-Purpose Business Minute and On-Purpose Minute?
 
Every On-Purpose Business Minute packs a practical punch of business ideas, concepts, and tips for your real life challenges of starting and running a business. On-Purpose Minutes help you become a better leader of your life. The better you lead your life, the better you'll lead your business and team. Let's engage in all things business and life. You'll learn how to:
  • Identify and reach more clients & customers. Gain Sales.
  • Use simple business strategies & marketing plans. Work Smarter.
  • Get unstuck and get yourself moving forward. Lead Better.
  • Overcome procrastination and being overwhelmed. Get Moving.
  • Know what matters most. Be Focused.
  • Lead your business from your strengths. Make Better Decisions.
  • Build your business systematically. Be More Profitable.
  • Enjoy and integrate your life and work. Be On-Purpose!

To Subscribe Click Here!

Please watch my invitation to you!

 

To Subscribe Click Here!

May I invest in your business with my best thinking, business tips, and leadership advice? Each video and accompanying text sheds light on real business problems and life challenges we all face. Each is practical, poignant, and intelligent. Opportunities to learn, grow, and build a better business and life abound. Here you can profit and still keep your soul.

  • Every Tuesday you will receive an On-Purpose Minute to help you grow as a leader in life and on the job.
  • Every Thursday you will receive an On-Purpose Business Minute with business tips, ideas & advice to help you lead your business and team to success.

To Subscribe Click Here!

OP Minutes Header

Sample On-Purpose Business Minutes 
  • Is A Startup Business A Smart Career Move? (kevinwmccarthy.com)
  • Why Is My Business Struggling? (kevinwmccarthy.com)
  • What Is The Purpose of A Business Plan? (kevinwmccarthy.com)
  • How Are You Learning To Be In Business? (kevinwmccarthy.com)
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