Kevin W. McCarthy

The Professor of On-Purpose

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Are You Thinking of Starting a Business?

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Economic tough times, job loss, greater expression, or the chance to be your own boss are just some of the reasons people start a business. The barriers to entry are relatively low and the opportunities for success often appear high.

The hurdles to success, however, are hidden at the start but invariably emerge. Be aware of what lies ahead and you increase your odds of winning.

Looking for some help with either starting or running your business?

On-Purpose Partners provides business advisory services. Our clients and customers have spanned from Founders and CEOs of Fortune 500 companies to wannabe entrepreneurs.

If your business is less than $2 million in sales, you can hire me to help you with our On-Purpose Executive Coaching.

Can’t afford much?

  • The On-Purpose Business Person is available in softcover or Kindle e-book.
  • The Service Model is an inexpensive tool to help you plan your business, anticipate what’s coming, and understand the relationships of one level of the business to the next. Order one, just one, because you can print more from the PDF.

Here’s the bottom line for your business start-up (or ongoing venture): invest the time to articulate your purpose, vision, missions, and values.

Until you know

  • who you are
  • why you are here
  • where you are going
  • and what’s important

you’re really at a major and costly strategic disadvantage.

When it comes to your small business start-up or ongoing enterprise, give yourself every advantage by being on-purpose.

 

The Very Challenged Mercedes-Benz Ads

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What is Mercedes-Benz thinking using lucifer to launch "Something powerful" that we're told is coming February 3? 

I'm watching the AFC playoffs and just halfway through the first period we have three commercials using the Rolling Stones song, Sympathy for the Devil as the sound track to their ads. Who approves ads like this?

I don't get it. MB is a class upscale brand. Linking the brand and the devil is like linking a brand with Nazi Germany … er, ah, perhaps I've said too much. 

Here's my challenge: MB give me 15% of what you invested to create and launch this campaign and I'll give you a better campaign that aligns with the brand and presents a more positive campaign. 

 

 

Here are the lyrics:

Please allow me to introduce myself

I'm a man of wealth and taste

I've been around for a long, long year

Stole many a man's soul and faith

And I was round when jesus christ

Had his moment of doubt and pain

Made damn sure that pilate

Washed his hands and sealed his fate

Pleased to meet you

Hope you guess my name

But what's puzzling you

Is the nature of my game

I stuck around st. petersburg

When I saw it was a time for a change

Killed the czar and his ministers

Anastasia screamed in vain

I rode a tank

Held a generals rank

When the blitzkrieg raged

And the bodies stank

Pleased to meet you

Hope you guess my name, oh yeah

Ah, what's puzzling you

Is the nature of my game, oh yeah

I watched with glee

While your kings and queens

Fought for ten decades

For the gods they made

I shouted out,

Who killed the kennedys?

When after all

It was you and me

Let me please introduce myself

I'm a man of wealth and taste

And I laid traps for troubadours

Who get killed before they reached bombay

Pleased to meet you

Hope you guessed my name, oh yeah

But what's puzzling you

Is the nature of my game, oh yeah, get down, baby

Pleased to meet you

Hope you guessed my name, oh yeah

But what's confusing you

Is just the nature of my game

Just as every cop is a criminal

And all the sinners saints

As heads is tails

Just call me lucifer

Cause I'm in need of some restraint

So if you meet me

Have some courtesy

Have some sympathy, and some taste

Use all your well-learned politesse

Or I'll lay your soul to waste, um yeah

Pleased to meet you

Hope you guessed my name, um yeah

But what's puzzling you

Is the nature of my game, um mean it, get down

Woo, who

Oh yeah, get on down

Oh yeah

Oh yeah!

Tell me baby, what's my name

Tell me honey, can ya guess my name

Tell me baby, what's my name

I tell you one time, you're to blame

Ooo, who

Ooo, who

Ooo, who

Ooo, who, who

Ooo, who, who

Ooo, who, who

Ooo, who, who

Oh, yeah

What's my name

Tell me, baby, what's my name

Tell me, sweetie, what's my name

Ooo, who, who

Ooo, who, who

Ooo, who, who

Ooo, who, who

Ooo, who, who

Ooo, who, who

Ooo, who, who

Oh, yeah