Leading the business carries responsibilities. Being a
business advisor and strategic management consultant for more than a couple of decades, I can tell you the single, simplest, most overlooked root of more problems in organizations is the failure to articulate, communicate, and execute based on the purpose of the organization (Po). Its absence is massively expensive; its presence nourishes the corporate culture for productive and efficient growth in people and profits.
Someone in charge, however, has to care. Is that you who is leading the business?
This lack of deep strategic clarity muddles every aspect of the organization. People, process, performance, profits, customer service, and operations are just a few of the functional areas informed by a potent, simple, 2-word purpose statement.
Yet, purpose statements are amazingly misunderstood, unappreciated, and under-engaged. In businesses, I’ve seen the benefit of the leadership team knowing and executing on their purpose produce a 25% or more increase in sales and even greater percentage increases in profits.
Are you finally ready to set a strategic cornerstone and write your purpose statement? Remember, it is just a beginning but an essential start. I recommend that all business clients first write their personal purpose statement before they do the business statement.