Kevin W. McCarthy

The Professor of On-Purpose

Business

Is Your Leadership Being Choked?

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As leaders, we’re prone to move from one task to the next with mental speed and insightful clarity.

Distractions, busyness, and just plain old bad habits have a way of gradually yet persistently working their way into our lives. Pretty soon we’re enslaved in activities and relationships that take us off-purpose.

In today’s On-Purpose Business Minute, I share a metaphor and lessons learned from a day of hard, back-breaking yard work and getting my hands dirty. As you can see, my mind was also hard at work.

As leaders, it is important that we get to the root of matters.

Paying attention to the details while still seeing the big picture isn’t always easy. Even if you’re not very good at both, at least be aware of the importance of both to avoid getting blind-sided. Surround yourself with complementary talent and trusted advisors so you grasp a greater perspective and insight into an important matter. This will free you to do more of what you do best more profitably.

No sense getting lost in the bushes and choked out of the beauty of how your business can bloom and grow.

Need some help with getting to the roots of your leadership? At On-Purpose Partners, we offer 1:1 executive and personal leadership coaching. Learn more here.

Is Your Career In The Midst of A Tough Shift™? (part 3)

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(Be sure to read to the end to learn how we’re helping good, willing-to-learn people start their own business.)

With the continuing changes in the economy, there seems to be this “tough shift class” of Corporate America employees—talented, experienced people—who are in transition every few years. Generally speaking, I see them as what used to be middle management in sales and service positions. They’re the new migratory workforce. In the past, they may have migrated from branch to branch within a company and had continuity of employment. Today, however, they’re migrating from company to company. These fits and starts in and out of jobs wear on one’s confidence.

Here are 3 smart reasons to start your own business in the midst of your job search:

  1. You’ll be a better employee when you do get your next job. You’ll be able to Think Inc!—a concept from The On-Purpose Business Person whereby every person thinks like the president of his or her own company.
  2. You’ll do a better job search because you’ll better understand yourself and what matters most to you. You’ll improve your marketability and odds for landing in a better, more on-purpose place.
  3. Your business venture might work! Join the ranks of being an independent business person whose only boss looking at them is staring them in the mirror. Who knows, maybe you’ll end up on Shark Tank!

Prospects for this rising middle management migratory workforce are not necessarily improving. Technology is working against them. In the front end of the Knowledge Age, automation of systems and controls shrunk the middle management class. Today, artificial intelligence (AI) systems are replacing their decision making and oversight and decimating their numbers yet again.

Here’s how to find the job of your life.

Hedge your bets. 

Here’s the hard reality. Your working career is likely to be a series of tough shifts composed of company changes. Regardless of whether you’re looking for a corporate job or working in one now, you are in the midst of a tough shift or you will be soon!

The involuntary income gaps between “gigs” disrupt financial and retirement planning horizons. It can also wear on the soul.

Starting a business is the perfect hedge for job jumping.

When you get “re-organized out” of your old company you’ll immediately have something to look forward to investing more of your time into until you land again or your business replaces your income. It dampens the lows and lifts the spirits.

Pressure and risk are high when you’re in the midst of a tough shift. If your business isn’t ready to launch, then you have to keep looking for that job. However, if you’ve been working all along on your business and the career tough shift comes along then you’ve some involuntary freedom—Voila! What a perfect time to take your solo ownership opportunity to the next level.

Beat Your Drum

The continuing ups and downs of the economy and the growing ranks of the dis-incentivized non-working can be disheartening. Perhaps you fear falling into such government dependence. You have a choice and it can start today.

Let your life beat with the drum of being true to yourself by being on-purpose. The world will not necessarily or readily step to your new beat, so that’s why you want to ramp up your business adventure now.

You possess the power to transform your world and bring your dreams into being.

Are you asking yourself, “Am I ready for a tough shift … to a new job or business opportunity of my own?”

Everyone, yes everyone, needs to start a business at least once in their life. Aside from marriage, which I highly recommend, little else that you set out to do will challenge, educate, and mature you into a better person or even a better employee.

Starting a business is demanding.

It is also rewarding because you have the independence to pick and choose what you’ll do and whom you will serve as your clients or customers. Risks go with these rewards so be smart.

Chances are you’ve uttered the words more than a few times: “I should start a business.” So … what are you waiting for? Even if the business never opens its doors, the benefits of starting a business are far greater than you’ll ever know unless you’ve done it.

Need some help with starting your own business?

Consider On-Purpose Personal Leadership Coaching. Whether you are starting a business or wanting to improve a current one, this offering is a great way to get the help you need.

Selectively, my wife and I are also helping people to start businesses as independent health coaches. Email me with your interest and we’ll set up an interview. It is rewarding work on many levels.

Is Your Career In The Midst of A Tough Shift™?

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Job loss, underemployment, a part-time job instead of a full-time job, less pay for less rewarding work. Or perhaps you just don’t like the job you have. You are in the midst of or contemplating a Tough Shift™.

Don’t go through it alone! And, you’re not alone.

Stock market volatility, technology changes, and the gig economy might have you considering other career options.

When the U.S. economy catches a cold, the whole world sneezes! This unfortunate effect has many people spinning and caught in a round of chaos and confusion. Couple this with technology changes and the personal fallout from job loss and underemployment—it all amounts to a serious worldwide tough shift.

Change is never easy, but change under duress is even tougher.

Fear, worry, doubt, and anxiety creep into us. This affects us at some profound subconscious level and begins to be communicated. Our nervous vibe causes others to view us as desperate and risky. This perpetuates our greatest fears from the tough shift.

Is now the time to explore starting a business?

It can be an intimidating undertaking but there are many options to explore out there. For decades I’ve worked with business start-ups to design, advise, and guide the growth and development of the business plan and leader.

Don’t go it alone.

Find a business advisor or mentor who can see clearly into your blind spots. Yes, you’ll invest a few dollars, but you’ll gain time to market and create a more profitable and better working operation. There are no short-cuts to business creation, but why add unnecessary delays and detours out of your own inexperience?

So while you’re looking for a job you can be creating one, too … for yourself. Who knows, you may never have to go to work for someone else again!

This On-Purpose Business Minute offers some simple and calming insights.

Are you ready to tackle the underlying issues, so you’re tough shift proofed?

Are You Line or Staff?

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Think Inc! is Pillar 2 in The On-Purpose Business Person: The Mindset.

 

Being a line manager or staff person defines the role of one’s job, but it need not define your attitude and approach to your job.

In this On-Purpose® Business Minute, let’s explore a structural reality that affects on-the-job performance, often negatively. It need not be so if one is simply willing to see the job differently and Think Inc!—the mindset of being a line leader even if you have a staff job.

The absence of leadership is often cited.

When you’ve had a lousy customer service experience it is most often because someone wasn’t willing to make a decision or someone else away from the situation had created a broad, inflexible policy. There’s little worse than having a customer service person (staff person) cite you the limitations of their job and why they can’t help you.

When the overarching cloud of their superior’s policies outweighs the frontline person’s inherent common sense and desire to do right for their customer, everyone suffers.

Here’s an example from a few years ago. Judith and I were flying from Washington, DC, back to Orlando on a 6:00 PM flight. I discovered there was an earlier flight to Orlando at 3:00. We showed up at the airport at 1:30 to see if we could catch a ride on the early flight with US Airways. Good news—they had plenty of seats and would be happy to change our seats for $75 each. Being a travel veteran over the decades, I said, “What if we fly standby and take open seats on an as-available basis?” It seemed like a straight-forward logical win-win request.

Stupid me! I was told that we couldn’t get on the earlier flight because “US Airways needed to generate revenue on those seats.” Pardon me, I thought I had paid for two seats and they were already generating revenue from our business. Under the logic of airline seats being a “perishable product” my practical argument was, “Hey, if the empty seats haven’t filled within 90 minutes of flight time, don’t you have a higher probability of selling seats on the later flight that is almost full?”

What was I thinking? “Why should US Airways want to take care of the passengers standing at the gate while increasing their own odds with getting some yet-to-show-up new passenger to pay for the later flight?” But that’s the way my mind works.

US Airways, however, has a scarcity mindset … the customer wants something we have, we already have their money, so let’s gouge them for some extra revenue instead of accommodating their request. Even the ticket agents and customer service person were visibly unhappy about having to enforce a logical customer request that was thwarted by policies called, “We need to earn revenue on that seat.” I was given that as an excuse by multiple people over numerous times. Wow, how degrading and transactional to quote policy like that to the customer.

By the way, we decided to hang on to our $150 and took our scheduled flight.

US Airways gets my nomination for being off-purpose with this matter. Not surprisingly, a Google search for their corporate purpose, vision, mission, or values reveals none.

To the credit of US Airways, their front line counter agent and supervisor tried to be helpful within their limitations. We traveled home safely and for that, I’m thankful to US Airways.

Be On-Purpose!

Kevin

 

Are You Doing Business By Design?

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Most start-up businesses begin with great intentions but are at risk of being haphazardly led with little to no regard for the founder’s spiritWalt Disney Creating Happiness or original intent—even when the founder is still running the business! It is a costly loss of strategic advantage, employee and customer engagement, and business profits!

Some companies get it right and thrive. The Walt Disney Company’s 2-word purpose can be stated as Creating Happiness. They do a great job of living into that purpose.

Susceptibility

Most susceptible to this drifting from the founder’s spirit and intent are large organizations and institutions where work is highly fragmented across divisions and/or countries. Specialization must be paired with a sustainable corporate culture that honors and innovates upon the strengths of its past.

For example, did you know that universities and colleges such as Harvard, Yale, Princeton, and other Ivy League colleges were started as seminaries to train and equip ministers in the Christian faith? Today, these academic bastions of intellectualism and secularization are so far from their founders’ intent that their roots are obscured, if not outright ridiculed.

Candidly, most large businesses have lost a measure of their soul, and so they resort to conveying and communicating corporate values as the “fix” to the deeper loss of authenticity and congruency. When values need to be more codified and communicated than caught, then ethical business problems are predictably on the horizon.

Right behavior can be reinforced, but it can’t be legislated.

Hellegation™

Least susceptible to drift are micro-businesses or one-person entrepreneurs, freelancers, and such—provided they have clarified what matters most. Otherwise, they’re susceptible to the “chasing bright shiny objects syndrome.”

Solo owners face a different challenge, however. Founders of these SOHO (small office, home office) businesses are typically wearing far too many hats and are preoccupied with personally providing production, sales, and customer care. They’re easily caught in a vicious swirl of learning, working, and selling or overwhelmingly stuck in procrastination.

Fortunately, their passion to perform typically enables them to muscle through and deliver on a small scale basis. My term for this is Hellegation™—a condition where the solo owner has no one to delegate work to in order to be freed up to focus on more important matters to the health and well-being of the business, its customers, and society.

Years ago, I had a client who was starting an IT business. He got so lost in his software development, he soon forgot why he started a business. His intent was to help clients, employees, and his family, but he lost sight of the larger picture—becoming buried in the details. His strategic confusion produced a bewildering business design supported by a confused business infrastructure.

In my client’s case, lines of code were the means for creating value and making a contribution. He, however, got caught up in the making of money (financial profit) versus creating a profit for everyone (adding value). The true value of his business wasn’t code or cash but grounded in how his software improved the lives and productivity of his client companies and their customers.

By Design, On-Purpose

It sounds so basic, but the fundamentals of business really don’t change. Ultimately business is about people serving people. As today’s On-Purpose Business Minute encourages: do business by design. Clarity of purpose is your market advantage (or disadvantage if absent!). The difference from company to company is its business style, design, model, and infrastructure in alignment with its purpose, i.e. being on-purpose.

Any kind of plan or business plan for small businesses tends to be scarce. Who has the time to plan? or so the thinking goes. Understandably so because the plans are really not all that appropriate or useful in many businesses (see: What is the Purpose of a Business Plan?). Nonetheless, that doesn’t mean strategy and planning are useless and meaningless. They have a specific and powerful place in a company of any size.

(Special plug: A couple of years ago I met Jim Horan, creator of The One Page Business Plan. Here’s a great planning device for businesses of all sizes. It is, however, especially apropos for solo owners.) I also offer The Service Model as a similar but different way to analyze, build, and design your business. You can purchase instructions and a worksheet at The On-Purpose Shop.

Having a strategic context for building your business matters.

The On-Purpose Business Plan is a 9-minute video providing the essential steps to integrate the business design, plan, model, and infrastructure to reach and serve your customer base. This “map” of what’s needed is too often a missing perspective for those leading organizations. Admittedly, the agenda is full so connecting this many dots seems like busy work. In fact, it is vital business work to the development and growth of your team, culture, and business performance.

Regardless of whether you are an entrepreneur of a one-person show or the CEO of a billion-dollar business, as your business advisor and designer, you don’t call me until there’s a problem in the business that your team or you can’t fix yourselves. Your SWOT Analysis only takes you so far.

Stuck?

Let’s assume that you are competent at delivering your product or service, but the business isn’t growing. That means problems lie in the design of the business or the leadership or both! Conversations and conventional wisdom swirl around business infrastructure, business planning, and the business model, but it is like a fish swimming in water trying to see water—you won’t see it because you’re too close to the matter.

Times like this demand depth, not shallow manipulations of the status quo under the guise of change management. In the strategic depths of an organization, a slight adjustment in understanding, a tiny shift in strategy, or an orientation toward greater alignment ripple powerfully into positive results.

The simple articulation of a 2-word purpose statement is the tiniest of acts—but the most potent of all strategic initiatives.TOPBPerson cover

Tweaking the fundamental design of the business is not for the faint of heart. Eventually, failure to do so will be manifest in every facet of the business … and that’s costly at every line item on the budget. Strategic business design can elevate the business to the next level of performance, profits, and expression of its purpose.

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The On-Purpose Business Person provides a solid framework for any person at work to learn how to be strategic and to approach their work as a business owner. Click here or on the image to the right to purchase it for $16. It is also available on Kindle for $9.97.

Get The Service Model worksheet here!

How To Get To Business Clarity

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We have just started a New Year. 2018 is rich with possibilities—so rich, in fact, it can be overwhelming.

My word for you for this coming year is this:

Depth through business clarity.

We’re all a bit ADD these days with the pace of life and the demands on us at work. It is easy to bounce from activity to activity. Playing in the shallow end of business typically produces meager results. You’re ready! Wade into the deep end of the pool.

Be more mindful in 2018 to keep your business simpler and more focused on what matters most.

Work on depth of

  • thinking
  • planning
  • relationships
  • business performance

Instead of being scattered across the plainsThe On-Purpose Business Person book cover of busyness, get focused on the gains in business that await when your team and you pursue excellence over expedience. Once you’ve positioned your business to be a leader, then you can focus on doing more of what you do best more profitably. Sounds like The On-Purpose Business Person to me. Re-read it this New Year.

Need some executive coaching or small business advisor services or consulting? We’re here to help! Email me.

How Do I Focus My Small Business?

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How do I focus my small business?

This is one of the more common questions asked of me when I’m at speaking engagements or events. Candidly, it is a struggle I face as well. Opportunities abound for those of us with entrepreneurial instincts. But where do we plant our flag or make our stand?

For me, it was the idea of On-Purpose® well over 25 years ago. I can’t explain to you why this message came into my spirit and into my life. I didn’t ask for it. I didn’t seek it.

I expected to be a real estate mogul as a Florida-based commercial real estate developer. Through a bumpy series of twists and turns and near bankruptcy, I landed on On-Purpose. And I’ve stayed there with my focus.

Here’s my dirty little secret, however. There’s an old expression about niches that says, “You’re better off being an inch wide and a mile deep.” But what do you do when you are an inch wide, a mile deep, and then you go a mile wide again?

You see, being in and out of focus is risky at any depth. Some of the world’s largest brands will lose focus and go away. Ask shareholders from Polaroid, Enron, Bethlehem Steel, Pets.com, PanAm, DeLorean Motor Company, and Washington Mutual Bank.

Stuck Staring

I’ve been there sitting in my office staring at the walls or my computer monitor. My mind swirls with a hundred different items on my mental To Do List, but I watch another stupid YouTube video of bloopers, flash mobs, or pets or people doing funny stuff.

You’ve been there, too. You haven’t a clue what to do next because everything seems important.

Your brain is fried so you need a mental break. By default, you open up your email so at least you’re keeping up with something. A couple of hours pass at the keyboard and your true “To Do List” is only 50% longer, and a half of a day is now spent passing around pixels.

A sinking feeling leaves you even more overwhelmed and now adds personal disappointment with yourself. Ugh! How do I go about organizing the business? How do I get more focused and productive?

Admit it, you know this scenario all too well. I do! And it bugs you because it is sabotaging your business, your dreams, and your finances. With so much on the line, you wonder, How can I be so stuck? 

The Really Big Problem

Over the decades of working with business owners, this “Stuck Staring” pattern is most often associated with an ill-defined business—one being run ad hoc, in the absence of a plan.

While brilliant ideas abound in your brain, there’s no blueprint to build the business. Would you hire a home builder to construct your house who didn’t have blueprints? Yet, you’ll build your business without a blueprint.

There’s a reason most SOHO (small office, home office) or what I call Solo Owners don’t write their plans. It is rationalized as “the desire for flexibility and responsiveness to opportunity.” It’s BS. Unfortunately, keeping your options open typically results in a cycle of learning—but not one of earning.

The secret to building your business is to create an economically efficient engine of profit that is anchored deeply in your purpose and one for which you’re willing to pay the price. In other words, you’re passionate about it. Once the engine is up and running, you can afford to invest in your other ideas. Depth, not breadth, is essential. This takes discipline and commitment … to a well-designed, thoughtful, written plan.

Most small businesses don’t have written business plans or even powerpoint presentations. They would benefit from them. At On-Purpose Partners we offer a unique way to orient and organize your business around what matters the most—your purpose.

Learn more about the On-Purpose Business Plan. Using this link, invest the time to watch a 9-minute video about On-Purpose Business Plans and why they are different and helpful for solo owners to CEOs.

Candidly inquire of yourself, Just how is my plan working? If you’re not getting the results of speed to market, cash flow, and profits, then please consider a mentoring On-Purpose Executive Coaching program.

Better yet, come to Orlando and let’s invest the time needed designing your business so it is on-purpose. My team and I will bring order, focus, clarity, and direction to your business enterprise by guiding and codifying your business plan and model. Organizing the business is a couple of clicks and a few hours away. The ROI will be amazing!

Will You Have A Happy, Healthy, & Prosperous New Year?

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(This video was originally recorded in 2011. While the year mentioned is not current, the message shared is timeless.)

To kick off the New Year, I’ve gathered a handful of On-Purpose Minutes and Business Minutes relevant to the popular New Year’s toast for a Happy, Healthy, and Prosperous New Year. Rather than it being a mere sentiment, why not make it a reality or at least invest your self in making your good life even better?

Put your good intentions into action!

For each aspect of this New Year gesture, dig deeper by clicking on the provided links to relevant Minutes.

Happy On-Purpose New Year!
Kevin

A Happy New Year

Happy is rightfully a great word to be associated with New Year’s Day. Much like time itself, happiness is fleeting, yet so desired. Who doesn’t want to be happy? The term “Happy New Year” embraces the chronological odometer as it turns and makes a fresh start for 2018. Relish the reminder.

Comparing Christmas Day to New Year’s Day reveals an interesting shift of words and implications. We will say Merry Christmas, but the word most reverently associated with this Christian holy day is joy, as in the song, Joy to the World.

Joy can be one’s reality regardless of whether circumstances are happy or unhappy. Trading in happiness is a far less stable currency of emotion. Joy is the gold standard.

Are You Happily Distracted?

How Do You Get The Job Of Your Life?

How Do I Find Peace In My Life?

A Healthy New Year

Several years ago, this over-50 former athlete turned business advisor, author, and speaker was resigned to wearing “my fat suit.” This is going to sound awful, but I was so accepting of my extra pounds that I used to say, “Unless I have a cancer, I probably won’t lose this weight.” Ugh!

Fortunately, that changed in March 2008, when I was booked by Dr. Wayne Andersen (sight unseen) to be the keynote speaker at the Take Shape For Life National Convention. I did the program, lost the weight, and haven’t really looked back at my old weight since. Admittedly, the holidays are the hardest part for me because I get so out of my normal routine; it is a festive time, and I’m addicted to sweets.

Are You Starting A Diet Monday?

Do You Want To Grow Into Maturity?

A Prosperous New Year

Prosperity is so overused, abused, and misunderstood. Let’s set the record straight.

Are You Prepared to Prosper?

Blessed Are The Profitmakers For They Shall Enrich The Earth