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What Is A Vision?

July 24, 2018 By kwmccarthy

Vision is a gift to look into the future with a creative clarity and belief that what isn’t will one day become.

Vision comes in many forms and manners. Vision is larger, much larger, than a goal. According to The Book of Proverbs, vision is what prevents us from perishing. Vision is personal, yet it can be shared and can engage a group to greater heights.

Vision is the second of four key strategic concepts for better leading one’s life, family, and/or organization. In context and order, here are these what I call “deep strategy” concepts: Purpose, Vision, Mission, and Values.

If you’re asking about vision, then you are likely in the midst of seeking a deeper understanding or clarity related to direction. Vision answers one of The Great Questions: Where am I going?

What is a vision, really?

If you’re confused as you read books or surf the web, then you’ll only be more confused. Sadly, there is no standard accepted definition for vision or its related strategic concepts of purpose and mission. We’re doing life and business in a Tower of Babel world. Our language is confused around these vital concepts. By casually comingling and using them synonymously, all of society pays the price for the confusion and poor communication.

Businesses are big about stating their visions.

Many a business person will tout their vision with flair and enthusiasm. Bravo Business Person! But wait, there’s more.

Vision without purpose is just a costly distraction.
Vision without missions and plans is just wishful thinking.

Purpose, vision, and missions need values to govern them toward the common good.

In the absence of standards, for over three decades, I’ve led the charge to fill the void by offering a standard in The On-Purpose Person and The On-Purpose Business Person. Meet The On-Purpose Pal—a cartoonish character who provides a simple sense of how purpose, vision, mission, and values are different, yet connected.

There’s much to learn about purpose, vision, missions, and values.

This post isn’t the forum, but let me give you one way to better understand what you’re wanting to know. Answer the following “Who am I?” questions and you’re on the road to what you’re really after—a life of meaning and purpose with a clear identity, direction, plan mixed with strong confidence, and hope for the future.

Purpose: Why am I here?
Vision: Where am I going?
Mission: How will I get there?
Values: What’s important along the way?

Answered these questions? You’re well on your way to being an on-purpose person in creation.

Story: Trusting One’s Vision

Vision can be cooped up inside us longing to escape if we will just dare to express it to the world.

Years ago one of our certified On-Purpose^® Professional Coaches was working with a woman who shared a vision for an inner city orchestra. At the time the client was a single mom working two jobs and caring for her two children. Dreaming was a luxury this single mom believed was ill-afforded to her. With some gentle prodding by my associate, the client risked putting words to paper. Her vision began to take form. Cautiously, she began to share her vision.

Remarkable events unfolded within three weeks. At church one Sunday, a local high school principal approached her with this statement: “I heard you are gifted with teaching music.”

“Yes,” was her simple response.

The principal continued, “Over the summer, my high school received funding for an entire orchestra. I have stands, instruments, sheet music, and an acoustically designed studio. But guess what I don’t have? Someone to develop and lead the students. Would you be interested in the position?”

The rest of the story is one that ends happily.

So, what is your vision?

Are you prepared to allow the world to conspire for your benefit? Share your vision in the comments section. Who knows what might happen if you do.

Tip: The On-Purpose Poster provides a more in-depth description in a four-color 11″ x 17″ format suitable for framing. At checkout, let us know if you want your poster personalized and signed.

Just Because We Can, Do We?

July 19, 2018 By kwmccarthy

Spread way too thin?

Does your “To Do List” look more like an “It’ll Never Get Done List”?

Welcome to my world where I have

more ideas than time
more projects than production capacity
a willing work ethic that admittedly tends toward workaholism

Who in your life is asking you this question: “Just because we can, do we?”

As a business advisor who develops deep strategy and designs businesses, I’ve seen far too many entrepreneurs and business owners confuse their capacity to perform as their reason to perform.

“We can do that!”

Having the ability to do something isn’t necessarily a sound reason for actually taking it on. I’ve been learning to be far more judicious about what I do. I also keep an “Ideas” file. Placing my scribbles and thinking into notes and notecards tends to discharge the energy or the immediacy and provides a cooling off period where perspective can be gained and better judgments made about what matters most.

Admittedly this is easier to write about than to live into.

The phone rang from a new business advisory client. I took the call. The business was in a revenue freefall.

Sales had dropped from $220 million to $70 million.
The business fundamentals had changed.
The unexpected death of the co-founders created chaos and confusion.

The young new family ownership was unprepared to lead or manage a business of this scale. Something had to change—fast!

The business had many functional strengths in operations, finance, facilities, brand, and such. Tremendous business capacity resided with relatively very sound infrastructure. They could do business, but could they remain in business?

Business is an inside-out reality.

What’s happening within the business is reflected outside the business. Customer engagement is important; however, it is leadership and management who create the means for that engagement to shrivel or thrive.

Marketing, in this case, had never been strategic. The deceased owner had a knack for it. Today, no one was at the helm with a feel for the business. In short, the company was in the midst of a very costly identity crisis that affected the internal culture and marketing. The customer experience suffered and very predictably, sales plummeted.

Working with the new owners and the hired president, we crafted a heartfelt purpose, vision, missions, and values. Then we partnered to develop a business plan. It rippled into a renewed marketing plan, sales plan, sales tools, sales training program, and field train-the-trainer program.

Let’s just say, probably a million dollars was invested in the entire project by the time we were ready to launch.

The relaunch date of the company was set. Company-wide months of thought, effort, and resources had been poured into this push to reinvigorate the business. A special convention was called to unveil the months of planning and preparations.

The week before the big relaunch, the company president attended a technology conference extolling the opportunities to be found in that industry, an unrelated business. The president, however, figured, “We have a loyal customer base and the capacity to attempt this. They’ll follow us.” This was true, but not wise.

Over my and his managers’ vigorous objections, he hurriedly hijacked the conference agenda, threw together a presentation of his vision, and launched a business concept (no support in place, mind you, to execute) to his 500-person sales force flown in and housed at the company’s expense.

Need I say more! The sales force wasn’t just confused, they were red-hot angry. It was as if a “bait and switch” had happened right before their eyes. The owner was playing around willy-nilly with their livelihoods.

The day after the “announcement,” the engagement with On-Purpose Business Advisors was mutually ended. The company could pursue what eventually proved to be—no big surprise—a very costly tangent that killed trust and momentum … and eventually put the company all but out of business.

Of course, this client had a host of people telling him not to do what he was doing. He just refused to listen and paid with his family’s business.

An idea alone, even a great idea, is never justification or rationalization for starting new initiatives, projects, or companies. In most cases, investing the same effort to launch something new is more wisely invested in updating, upgrading, and deepening what exists already.

Let the simplicity of the On-Purpose business approach guide you: Do More of What You Do Best More Profitably. A great exercise for new projects or businesses is to use The Service Model to design and develop your idea.

By capturing the essence of your thinking with a consistent approach, you will be more realistic.

Then file it away and give yourself a cooling off period. Later pull it out and evaluate it against the other opportunities, projects, and ideas you have.

Personal/Team Discussion: Show and read this On-Purpose Business Minute to your team and ask the following: Considering the many projects and opportunities on our plate, assess each against … Just because we can, do we?

The drive to make money and the capacity to produce are not predictors of customer acceptance. What lessons or stories do you have to share about leading the organization?

How’s Work?

July 17, 2018 By kwmccarthy

How’s work?

There’s a question we often get asked. The typical response is something like “Fine” or “OK.”

But is it really?

For many people work translates into a job—a mere means of provision to support the family. A steady income doesn’t mean a steady life.

Work isn’t necessarily fulfilling or rewarding at a deeper level.

It is just a paycheck on the way to the weekend where real life is lived. In today’s economy, it is easy to look around and feel lucky just to have the regular income.

A sad reflection of this reality is the current trend of companies offering work-life balance programs in the workplace. But work-life balance is a myth. These programs, regardless of how well intended they are, reveal a sad reality on both the employer and the employee side.

Our lives and our work are so dangerously enmeshed that we need help separating ourselves from our work.

We’re workaholics in jobs that don’t really matter to us all that much. In other words, fear of loss motivates us more than what we have to gain. Too many of us are resigned to an unhealthy settling for work-life balance as an easy compromise over developing a healthy work-life integration. Have we just given up hope?

Isn’t all this talk of work-life balance code for “my job is sucking the very life out of me, but I need it to pay the bills, so I guess I will die trying to make it work”?

Fortunately, someone in HR has figured out that if we can equip you to learn work-life balance you won’t burn out or die as quickly on the job. This means you’ll keep being productive and won’t be such a drain on the company health care benefits program for a while longer.

Is it just me or is there something horribly skewed in this picture?

What if life and work are true blessings where work is a high and noble expression of our calling—and a steady income? Is this possible?

Can life and work be meaningfully integrated instead of separated and balanced?

Tell me if I’m wrong.

How Authentic Is Your Personal Brand?

July 5, 2018 By kwmccarthy

CAUTION: The text that follows may disturb and upset you, especially later in this blog post. The words are offered in the spirit of truth in love. If you are offended or hurt, then you needed to read them more than you understand right now.

The integration of your personal brand and personal identity will improve both your life and your work life.

Investing time to anchor your personal brand in the bedrock of your being will prosper you, plus the world will be a better place because of you.

The desire, ability, and effort to be authentic requires us to overcome the natural decay or decline within us. In other words, being reactive, negative, and pessimistic is easy. This “laziness about life” is like emotional gravity that’s relentlessly pulling our spirits downward into a dark place.

Given this force of nature, a decision to be true to one’s greater good followed by effort in action is non-negotiable if we’re to be our authentic selves.

The marketplace is tough enough as it is. When we’re trying to “fake it until we make it” we are inauthentic—merely actors playing the role of some fictional character crafted in the deceit of our mind’s making. The script can only work so far until soon our sense of self, right and wrong, and how to make honorable decisions is so compromised that we lose our moral center.

When we no longer know who we are, we can no longer trust or develop our instinct and conscience.

Nor can other people. When people can’t trust us they guard themselves from us. This translates into lost opportunities we never even knew we missed. Doors don’t open. Referrals and recommendations don’t flow our way.

Living in a false construct is destructive.

We’re set up for the fall personally or professionally or both. Living a lie always comes with a price. Covering up our failure of authenticity invariably exacerbates the problems to ourselves and for others into full bloom. “Nipping it in the bud” has always been sage advice.

Do you find your life to be growing in complication and overly busy? Busyness distracts us from our unfinished business.

Is now the time to assess your personal brand, including the image you portray?

Soul searching is truly good for the soul and good for business.

Some of the hallmarks of authentic leaders are

patience
trust
honesty
action
perspective
calm

These are inner traits—some of which are hard-wired into us at birth. Most, however, are etched through the blessed pain of mistakes made, forgiveness sought, redemption made, and lessons learned.

Instinctively, you sense the unpredictable trajectory of your high risk–low reward behavior. You know that it is fraught with failure. Because if you rationalize “optimism,” which is really recklessness, the inevitable consequences catch up to your deceptive practices. If living lies is ruining your life, then make the tough shift of diverting from your present course.

It is never too late to have a new start.

Do a gut check. For example, the physical world reveals spiritual truths. Look at your waist. If you’ve got excess inches around your belly then here’s a clue—you’re living a lie that somehow your self-inflicted overindulgence will not affect your health. Right! Guess again.

How do I know about this inauthentic personal brand of living a lie?

Look at my chipmunk cheeks back in 2008 and me today. Who was headed for heart disease, high blood pressure, or type 2 diabetes? I was on the inevitable downward trajectory from bad habits, poor choices, and lack of understanding. That was the easy part to fix! It was the software programming within my mind and emotions that was the greater challenge.

How could I be on-purpose carrying around a 50-pound load every day?
How much more authentic am I when I’m not self-inflicting harm?
How could I expect to prosper the planet when I was damaging and endangering myself?

The burden of excess weight dragged me down physically which affected my mind, spirit, and opportunities.

Are you ready to reverse and renew your life?

Have you reached the breaking point where the price of living a lie spoken upon you or self-manufactured and maintained has become a string of overwhelming lies that fray the very soul of your authenticity and identity? Reach out for help now. Recalibrate and realign the trajectory of your life. Time can be an enemy that reveals or a friend who heals. Begin the healing!

Reclaim your true identity.

Here are practical next step suggestions:

Reread The On-Purpose Person.
Download the free Discovery Guide and figure out what matters most to you.
Get one-on-one coaching from a Life Coach of your choice or from me.
Get on the path to being healthy. If you know a Health Coach contact him or her. If you want to talk with one, contact me and I’ll coach you in the program that helped me lose 50 pounds, or I’ll refer you to a Health Coach on our team.

The tag line of On-Purpose begins with “Be Yourself.” Incorporate this simple statement into your decision-making. The less you pose, the more you will be and become the authentic leader of your life you know you are.

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This On-Purpose Minute is a contribution I made to Crowned Grace International, an organization led by my colleague and friend Dr. Stephanie Parson.

Are You In A Critical Condition?

July 3, 2018 By kwmccarthy

Image via Wikipedia

Looking around it can get pretty discouraging.

Honest skepticism and discernment are always at a premium, yet as of late with bad news abounding, I find myself (and others) falling prey to being hypercritical and running into a negative streak.

The effect is

compounding
self-fulfilling
contagious

Today’s On-Purpose^® Minute offers great hope and a couple of practical suggestions.

Turn your critical condition into a healthy state of being.

It isn’t easy, but it outshines the alternative.

Perhaps you have an idea or two to tap into your greater good and get out of being in a critical condition. Please share your wisdom and insights in the comments section below.

What’s the Deal with Time Management?

June 28, 2018 By kwmccarthy

Was this On-Purpose Business Minute a gut check in your life?

Did you come to a realization that time isn’t your challenge, but it is your lack of clarity around your values and your purpose?

You’re a person in business, especially with your busyness. You’ve heard it said, “Time is money,” and “Time is your most precious resource.”

Anxiously, you check your phones and watches; arrange calendars and appointments; sync your tablets, phones, and computers; and use many “labor saving” devices. Yet, you feel the need for more and more time and believe more tools, and—maybe—a new app will make the difference. Wrong!

Do your checklists and to-do lists just keep getting longer and longer? Does it seem that the longer you’re alive the more behind you are? Yep!

So how’s time management working for you?

Admit it if you feel like you’re squandering your time far too much of the time. Get real with yourself about it so you can actually do something about it.

Stop blaming time.

Time doesn’t care, know, feel, or think. It only on marches on.

So what is “poor time management” costing you?

Are you feeling stressed and stretched so thin that you’re catching yourself wondering, “Is this as good as life gets?”
Are you trading your days on the planet for dollars in your pocket?
Does having your life built on sand instead of a firm foundation leave you anxious and concerned for your future and the well-being of your family and business?
Are you finally ready to arrest the craziness of busyness?

Please let me help you.

We offer an 8-session one-on-one personal and professional advisory experience based on The On-Purpose Person where you will fill in the gaps within the foundation of your life and work. Over the phone, we’ll have eight 75- to 90-minute sessions that will stir your heart and disturb your thinking. And then we’ll integrate it all around what matters most for you so you’ll finally be an on-purpose person in creation.

Looking to improve your personal leadership quotient? Consider the On-Purpose Personal Leadership Coaching program. Your investment is just $1,500 and the return is a lifetime improvement in every facet of your life.

There’s also an executive coaching version of the program for $4,500 where we integrate your life and business so you can do more of what you do best more profitably.

Do You Have a Funny View On-Purpose?

June 26, 2018 By kwmccarthy

Classic OP Minute from Nov. 17, 2009

Purpose statements are challenging to write.

Most who write them are confused about the basic concept and structure so the end product is flawed, often with humorous benefit. Some are just poking fun or trying to be funny.

In today’s On-Purpose^® Minute I’ve culled from Twitter some “enlightening” points of view about the purpose of life. I hope you’ll find the wit and wisdom refreshingly entertaining.

To follow me on Twitter, I’m @kevinwmccarthy. For Twitter users, if you want to reference some on-purpose work, then please use #onpurpose.

Have you seen some funny thoughts about the purpose of life?

Please share them below.

Be On-Purpose!

Kevin

Are Business Plans Still Relevant?

June 21, 2018 By kwmccarthy

What’s your business plan?

What? Don’t have one? Don’t put it off much longer!

With the ever-increasing speed of business, can business plans keep pace? In this On-Purpose Business Minute, let’s explore the shift in the nature and the need of business plans.

We’re in an era of people and speed—two generally opposing forces.

Most of us don’t embrace change readily or easily. This resistance slows down the speed of the organization and growth that is so sought by the organizational leadership and demanded by the marketplace. By embracing this basic understanding of human nature and the inherent conflict you’ll be wiser and smarter about what to do.

Armed with this insight about the change–speed challenge, the logical question is What to do about the need for speed and change.

First, accept it.
Second, manage it by going to the deep strategy—purpose, vision, mission, and values. These “clinical” understandings of the corporate culture need to be communicated via strategic stories that infuse and educate the team about why what they’re doing makes a difference. In other words, resistance to change falls by the wayside when the opportunity before us is contribution to a greater good. In fact, we get anxious (in a good way) and excited to see it come about. Now speed is what the team wants.
Third, make the connection between a traditional business plan and the purpose of your organization.

Much is written these days about corporate culture.

But what is it really?
How is it shaped?
What needs to happen to create and sustain it?

Deep strategy is the start in the form of an elegant business plan.

If you are a start-up or small business with ambition, then get ahead of the curve today by planning your corporate culture. If you’re leading a larger organization, then you can truly get big gains by going deep. It is more complicated the larger the business, but it is all manageable.

Do you have the “deep strategy” strength and clarity in place to engage and inspire your team so they’ll advance and accelerate the organizational goal?

Need help? Contact me.