Kevin W. McCarthy

The Professor of On-Purpose

kwmccarthy

Are You A Purpose Driven Person?

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Today, let’s explore the difference between being purpose driven and purpose called.

Let’s start by defining our terms.

What does it mean to be driven?

Mules and horses are driven by the coachman or whip, as he’s called. For many of us it is too easy to get on a track at work and in life, lean into the yoke, and just keep pushing forward day after day trusting that in the end, it all works out for the best. Is this a healthy way to live?

One day we will reflect and look back over days, years, or decades of being a driven person. We’ve been pushed from behind, compelled to do something that may not be the right fit for us. Often we’re motivated by influences outside of ourselves. Such extrinsic motivation works for a while but it is hard to sustain.

To be called is to answer to a higher power.

It is ours to respond to the calling or ignore it. Most of us think of clergy as having a calling. In fact, every person has a calling, a purpose, a design and gifting that is uniquely fitted into a neat package called YOU!

Purpose CalledWe are not purpose driven. We are purpose called.

Instead of being driven, what if you were leaning into your calling? It may be the same load, but we’re choosing to accept the burden differently.

Here’s a secret about your calling.

You have to be still and listen. It is a calling, not a shout or a holler or a scream. It is subtle, gentle, a small still voice in the wilderness that is never demanding or pushy.

Implied in being called, is being called by name. In a manner of speaking, your 2-word purpose is your spiritual name. So when you hear or recognize it, you know you’re being called and you can answer it.

God calls us by name.

Purpose is one’s identity or name that God uses to call us. We then offer a response of yes or no. When we say yes to our purpose, we are being on-purpose or answering our call.

Here’s a great article on the difference between a job, career, and vocation from Fast Company magazine founder, Alan M. Webber. I remember reading this article in 1998 and nodding my head in agreement.

Watch today’s On-Purpose Minute. You may find it alarmingly disturbing to your “well-ordered life.” Perhaps you’ll find it amazingly comforting as you pursue a calling that seemingly defies logic and reason to everyone except you.

Have you heard about Type A Personalities? These men and women have traits in their personalities that thrive on stress, pressure, multitasking, and … (drum roll) premature death due to heart attacks, high blood pressure, and other stress-induced diseases. Being a driven person and exhibiting Type A behaviors are related but it need not be a death sentence.

Are you ready to begin the cure from being purpose driven?

Here it is: it has nothing to do with your personality—Theory A, B, X, or Y. It has to do with your worldview. You’ve adopted or adapted to a driven personality style.

The cure is to recognize that you are called, not driven. Your purpose forms the words of your identity by which you are called and, once known, you are better capable of recognizing and appropriately responding to your call.

Please let me hear from you. Share your story in the comments section below and you’ll be putting voice to your thoughts and desires. More importantly, others will read your post and glean insights and better self-awareness. You can make a difference this way that can alter the course of another person for good.

Be On-Purpose (called, not driven)!

Kevin

P.S. I’m often asked what I think about Pastor Rick Warren’s best-selling book, The Purpose Driven Life, which came out many years after the original release of The On-Purpose Person. First, no he didn’t “steal” my stuff. I get that question all the time. Second, we use purpose differently. He uses purpose to describe what are really the five missions of the church. He hasn’t asked me to re-title the book, but if asked, it would more properly be named “The Mission-Driven Life.”

Sales Prospecting or Farming?

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Sales prospecting and farming represent two modes of selling.

Be clear about which one works and works for you.

Over the years, clients have engaged On-Purpose Partners to assess and design their sales architecture, often with sales prospecting or farmingOn-Purpose® being foundational content. Such engagements demand a blend of

  • strategy
  • psychology
  • marketing
  • selling
  • curriculum development
  • business
  • and more

One of the first design decisions to assess is if the client’s business, mindset, and preference is for building a prospecting or a farming sales approach.

Many other company decisions and investments hinge on this simple differentiation.

As a keynote speaker to sales organizations at conferences and conventions, I’ve learned to psych out their leanings early. Whether it be an insurance, real estate, or direct sales organization, there are similarities and differences in their cultures and approaches; yet these two generalized worldviews on selling remain staples of the selling process.

Corporate executives set the tone but often a product or service defines the sales approach. Generally, if a company is in manufacturing or is technology oriented, they tend to favor the prospecting approach mentioned in this On-Purpose Business Minute. Customers are part of the “human resources” supply chain of logistics and transactions. Here people are deployed to meet business objectives by digging out customers.

Company executives who favor the farming approach, however, tend to focus more on cultivating relationships.

This longer-term view of people sees a long tail of repeat sales and referrals in the context of the lifelong value of a customer. It affects commitment and investment in planning, people, operations and, ultimately, customer service standards and training.

Salespeople as farmers or prospectors are typically engaged in very similar activities of making sales calls, gathering information, preparing presentations, and closing deals. Astute salespeople readily assess the best approach for a particular book of business. If you find yourself scratching your head wondering what the higher-ups are thinking, then there is a good chance they are (or you are) oblivious to the culture they’re creating in the field. They’re prospecting for immediate nuggets of sales while you’re growing a crop of relationships and caring for a soil of the relationship … or vice versa.

Be aware of which approach is best suited to the company, customers, and, frankly, your personal style that plays into your definition of success.

Years ago, a friend came to me ready to pull his hair out by the roots. He loved where he worked as an admissions representative at a private vocational college. The problem was he is a farmer and he was being measured as a prospector. Every phone call, email, and piece of mail was measured and accrued to his measurement system.

Together we designed a simple tool to engage student candidates into a conversation instead of an information session. At great risk to his metrics, his call volume went down, his mailings decreased, and his number of “contacts” declined. The first month, his boss was all over him for non-performance. However, by the second month, his admissions soared to the number 3 spot of all reps—an achievement he had never before attained. Within 3 months, he was leading all reps and out-distancing them. Soon two reps approached him and asked what he was doing differently. Within a month all three of them held the top 3 positions.

They had discovered farming versus prospecting!

This story isn’t to propose that prospecting is bad. On the contrary, it is to say that the culture and the sales culture didn’t match and the results were impoverished by comparison to a proper match.

By the way, the story gets even better. In time, the leadership altered the system to reflect a farming approach that was people-centric. Under the “prospecting” approach, student turnover (withdrawals from the college) was very high. With the “farming” approach, admitted students tended to stay in place. This was an unexpected bonus, but an intuitive result.

The point of this On-Purpose Business Minute for the executives, VPs of Marketing & Sales, and Sales Managers is to assess your industry, company, and culture. Decide which approach is best suited to creating the customer experience you wish to deliver. Armed with this information, evaluate your company language, alignment, and operations to see if you’re on-purpose or not.

Sales prospecting or farming? Now you’re a bit more informed to make wiser decisions.

Be On-Purpose!
Kevin

Are You Thinking?

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How often do you really stop and think?

There are many benefits to taking a few minutes to simply ponder your task, project, or life.

The concept of being on-purpose is to act with more intention by being mindful of who you really are.

To know who we are deep down in the heart of our hearts requires thought and demands decisions more easily put off than addressed. But, of all that happens in the world, the one person we can’t ignore or put off is ourself. Sooner or later we will confront the person who has assumed our true identity because we weren’t willing, didn’t have the tools, or didn’t have the guidance to truly think about our lives in more robust terms.

This On-Purpose Minute invites you to simply think. So right after watching this … invest a few minutes to think about whatever comes to mind where your thinking could truly advance your agenda.

Need some help with thinking about your life?

Contact me at kwmccarthy@on-purpose.com and let’s begin the process of thinking about your life so you, too, can be an on-purpose person in creation.

 

#UNPLUG: This article in Fast Company Magazine speaks about the benefits of getting away from our electronics—you know, the one you’re reading this on!

Arthritis of the Mind

From the keen mind of my friend Mel Kauffman …

William James said, “People don’t think, they just rearrange their thoughts.”

Arthritis of the Mind

Too many people I know have arthritis of the mind. It hurts when they think. Too many people have their minds frozen in mediocrity. It hurts when it defrosts. Most people are opinion parrots. They parrot the opinion of others. That does not seem to pain their brain. Arthritis of the brain is contagious. You catch it from your parents. You catch it from your peers. For many, an original thought is an anomaly. Someone asked Abe Lincoln why he read so much. His response was a light bulb moment for me. He said, “My brain itches and I have to scratch it.” Mark Twain lamented, “We should take our brain out once in a while and jump on it. It gets all caked-up.” William James was so insightful when he wrote, “Most people don’t think, they just rearrange their thoughts.” Thinking is like a muscle. The more you flex it, the more it expands. As brain–pain dissipates, original thoughts begin to appear. Why not leave a legacy of original thoughts?

Mel Kaufmann

melvinkaufmann@gmail.com

What’s The Deal With Social Media Marketing?

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Watch today’s On-Purpose Business Minute then invest 18 more minutes to watch the Coca-Cola Content 2020 videos posted below. In them you’ll see this On-Purpose concept put into action and then some and then some more. It is mind-blowing to see how Coke has moved from selling caffeinated sugar water to a global cause and conversation around its brands.

Perhaps you can use this On-Purpose Business Minute to create a conversation with your team or ad agency or social media expert to assess the strategic implications to your business. What are your impressions — guesstimates on what it has cost you to write, create, and produce marketing efforts that aren’t based in your purpose and strategy? What other lessons, insights, or feelings has this On-Purpose Business Minute stirred in you?

Frequently I’m asked, “What is strategy or strategic plan?”

Coca-Cola illustrates that question from the point of view of a world-class brand. These videos, while technically sophisticated in thought, bring strategy to life in a visually appealing and rapid manner. It may seem “liquid” but it is thick! Don’t let it intimidate you. Instead, allow it to inspire you.

(FYI — it is purely coincidental that I happened to use a whiteboard for this On-Purpose Business Minute. Coca-Cola and I have different production budgets! Ha, an understatement!)

Part 1 of 2 (7:28 Minutes)

Part 2 of 2 (10:18 minutes)

Only business people call Facebook, LinkedIn, Twitter, and the like, “social media.” Media is a broad term in marketing that is associated with print, radio, TV, electronic, and now, social media. While the rest of the world is busy socializing, we business folks are figuring out a way to engage in their conversation a la Seth Godin’s brilliant Permission Marketing approach.

Let’s think of media as merely a channel or means to get out a message.

For example, I’m in the business of getting out the On-Purpose® message. I leverage media to help me spread the word.

Far too many business people are struggling with making sense of this new media opportunity.

The problem is their focus is in the wrong place, yet again. It is a classic case of fire, ready, aim. The technology isn’t the key—it is the means. The true challenge is the strategy.

There’s a well-defined “chain of strategic command” that is too often overlooked with costly consequences. Social media is simply that latest victim of a busted chain and dangling tactical activities.

Put it in perspective. Invest in your core strategy and then bring it to life tactically.

Activity in the absence of strategy is simply wishful thinking and lazy business leadership.

Feeling convicted yet?

Am I Irritating The Living Hell Out of You?

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Typically when someone is irritating the living hell out of us, this bothersome behavior provokes the fight or flight impulse. While the expression is often used, what if there really is more than meets the idiom?

How many of us find ourselves or someone close to us caught in a living hell within our body, mind, spirit, and financial condition?

There’s nothing worse than this sense of hopelessness except resignation to the hopelessness and denial.

On-Purpose® is about awakening us to face our “living hell” by getting to the core of our being which by definition is good, pure, and whole—our purpose. Here is the keyhole to the escape hatch into being true to ourselves.

Choose hope!

Putting a name on our situation strengthens us to face it more directly, boldly, and successfully.

Why not experience the promise of “on earth as it is in heaven” on-purpose? Yes, I hope tshareasimage(5)his message irritates the living hell out of you … and you’ll thank me for it.

Escape Your Living Hell

On a highly selective basis, I’m looking to mentor and develop quality people who want to build a true business as a coach. This will mean learning, ongoing dialogue and development, determination, and a long-term commitment to stay the course. You’ll be helping your clients get to a healthier place in their lives in the most robust sense of well-being. For you this means work, learning to engage clients, and growing as a leader on-purpose.

Interested? Email me why you think this sounds like you. I’m conducting interviews to work with 3 people.

Is Your Leadership Being Choked?

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As leaders, we’re prone to move from one task to the next with mental speed and insightful clarity.

Distractions, busyness, and just plain old bad habits have a way of gradually yet persistently working their way into our lives. Pretty soon we’re enslaved in activities and relationships that take us off-purpose.

In today’s On-Purpose Business Minute, I share a metaphor and lessons learned from a day of hard, back-breaking yard work and getting my hands dirty. As you can see, my mind was also hard at work.

As leaders, it is important that we get to the root of matters.

Paying attention to the details while still seeing the big picture isn’t always easy. Even if you’re not very good at both, at least be aware of the importance of both to avoid getting blind-sided. Surround yourself with complementary talent and trusted advisors so you grasp a greater perspective and insight into an important matter. This will free you to do more of what you do best more profitably.

No sense getting lost in the bushes and choked out of the beauty of how your business can bloom and grow.

Need some help with getting to the roots of your leadership? At On-Purpose Partners, we offer 1:1 executive and personal leadership coaching. Learn more here.

How Do You Build Your Confidence?

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Pointer: I make reference to The Service Model™ in this On-Purpose Minute. Here is a link to review, purchase, and download a copy. Click Here for Your Copy.

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Look at the kid in the front row, fourth from the left! Yep, the one with the rolled-up pants (room to grow) and checkered jacket. That’s yours truly in Mrs. (Lois) Johnson’s Kindergarten in Bethel Park, PA! My guess is the photo was taken in 1960 and I’m five years old. I was one of the youngest kids in this class.

Mrs. Johnson Kindergarten

I was blessed with a very happy childhood. I don’t look really happy on the day of this photograph. Come to think of it, none of the boys look too thrilled to be this close to girls (yuck!) and under such tight control with our hands in our laps!

In reviewing my report card from those days, I read “Kevin is young and lacks confidence.” Fortunately, my parents decided to hold me back a year so I could grow in confidence. Yes, I repeated kindergarten! My parents’ wisdom set me on a more positive trajectory for life. Thanks, Mom and Dad!

Odd that I still remember those words and that label “Kevin … lacks confidence.” It used to really bug me that I was a person who lacked confidence. As I’ve matured, I realize how wrong my understanding of that statement was. Mrs. Johnson was offering feedback to my parents so they could make informed decisions to remedy the matter rather than labeling me. I’m the one who mistakenly “owned” the label. Five- and six-year-old minds do things like that. Sadly, so do 25-, 35-, 45- … year-old minds, too!

Each of us lacks confidence at the start of anything new. Confidence can apply to a skill or aptitude but not to the very nature or soul of a person—that’s just too destructive.

Have you bought a lie that you lack confidence or some other such nonsense? Don’t!

Let’s rephrase the statement and shift your perspective. You just haven’t yet found the bedrock of your beliefs and faith upon which to grow in confidence! I promise you that this solid ground for the soul exists in you. Like innate leadership, you have a place where you are designed and destined to be confident. It is a birthright that you may need to claim (or reclaim). Keep looking!

Look into the eyes of that little boy on the first row then and today in the video. As a person, does he lack confidence today? I’ve been a speaker in arenas in front of thousands. I’ve been on TV and radio broadcasts throughout the USA and Canada. People without confidence don’t do that.

How Do You Build Your Confidence?

There’s the question I’m placing before you. I’ve found the readers of this blog are a bright bunch of people. Please share your insights, comments, or quotes in the Comments section below. Let’s help one another become more confident as leaders of our lives.

Quotes About Confidence

Readers of The On-Purpose Person and The On-Purpose Business Person know that I start each chapter with a quotation. For this post, I turned to my book of quotations about confidence specifically. These quotations will stimulate your thinking:

“I had no vision of the scope of what I would start. But I had confidence that as long as we did our work well and were good to our customers, there would be no limit to us.”

    Sam Walton, Founder of Walmart (1918–1992)

“To do anything in this world worth doing, we must not stand back shivering and thinking of the cold and danger, but jump in, and scramble through as well as we can.”

    Sydney Smith, Anglican Clergyman and writer (1771–1845)

“Fortunate is the person who has developed the self-control to steer a straight course toward his objective in life, without being swayed from his purpose by either commendation or condemnation.”

    Napoleon Hill, Author, Think and Grow Rich

“Calm self-confidence is as far from conceit as the desire to earn a decent living is remote from greed.”

    Channing Pollack, U.S. Magician and Hollywood Actor (1926–2006)

“Confidence is the feeling by which the mind embarks in great and honorable courses with a sure hope and trust in itself.”

     Cicero, Roman philosopher, 1st Century B.C.

 

I leave you with one parting On-Purpose Proverb:

“Awareness of one’s lack of confidence indicates that your heart and your head are still talking. They just need to get the rest of the body moving so the next lesson can be learned more readily.”

Is Your Career In The Midst of A Tough Shift™? (part 3)

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(Be sure to read to the end to learn how we’re helping good, willing-to-learn people start their own business.)

With the continuing changes in the economy, there seems to be this “tough shift class” of Corporate America employees—talented, experienced people—who are in transition every few years. Generally speaking, I see them as what used to be middle management in sales and service positions. They’re the new migratory workforce. In the past, they may have migrated from branch to branch within a company and had continuity of employment. Today, however, they’re migrating from company to company. These fits and starts in and out of jobs wear on one’s confidence.

Here are 3 smart reasons to start your own business in the midst of your job search:

  1. You’ll be a better employee when you do get your next job. You’ll be able to Think Inc!—a concept from The On-Purpose Business Person whereby every person thinks like the president of his or her own company.
  2. You’ll do a better job search because you’ll better understand yourself and what matters most to you. You’ll improve your marketability and odds for landing in a better, more on-purpose place.
  3. Your business venture might work! Join the ranks of being an independent business person whose only boss looking at them is staring them in the mirror. Who knows, maybe you’ll end up on Shark Tank!

Prospects for this rising middle management migratory workforce are not necessarily improving. Technology is working against them. In the front end of the Knowledge Age, automation of systems and controls shrunk the middle management class. Today, artificial intelligence (AI) systems are replacing their decision making and oversight and decimating their numbers yet again.

Here’s how to find the job of your life.

Hedge your bets. 

Here’s the hard reality. Your working career is likely to be a series of tough shifts composed of company changes. Regardless of whether you’re looking for a corporate job or working in one now, you are in the midst of a tough shift or you will be soon!

The involuntary income gaps between “gigs” disrupt financial and retirement planning horizons. It can also wear on the soul.

Starting a business is the perfect hedge for job jumping.

When you get “re-organized out” of your old company you’ll immediately have something to look forward to investing more of your time into until you land again or your business replaces your income. It dampens the lows and lifts the spirits.

Pressure and risk are high when you’re in the midst of a tough shift. If your business isn’t ready to launch, then you have to keep looking for that job. However, if you’ve been working all along on your business and the career tough shift comes along then you’ve some involuntary freedom—Voila! What a perfect time to take your solo ownership opportunity to the next level.

Beat Your Drum

The continuing ups and downs of the economy and the growing ranks of the dis-incentivized non-working can be disheartening. Perhaps you fear falling into such government dependence. You have a choice and it can start today.

Let your life beat with the drum of being true to yourself by being on-purpose. The world will not necessarily or readily step to your new beat, so that’s why you want to ramp up your business adventure now.

You possess the power to transform your world and bring your dreams into being.

Are you asking yourself, “Am I ready for a tough shift … to a new job or business opportunity of my own?”

Everyone, yes everyone, needs to start a business at least once in their life. Aside from marriage, which I highly recommend, little else that you set out to do will challenge, educate, and mature you into a better person or even a better employee.

Starting a business is demanding.

It is also rewarding because you have the independence to pick and choose what you’ll do and whom you will serve as your clients or customers. Risks go with these rewards so be smart.

Chances are you’ve uttered the words more than a few times: “I should start a business.” So … what are you waiting for? Even if the business never opens its doors, the benefits of starting a business are far greater than you’ll ever know unless you’ve done it.

Need some help with starting your own business?

Consider On-Purpose Personal Leadership Coaching. Whether you are starting a business or wanting to improve a current one, this offering is a great way to get the help you need.

Selectively, my wife and I are also helping people to start businesses as independent health coaches. Email me with your interest and we’ll set up an interview. It is rewarding work on many levels.